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Mark Davis: Winning the Super Bowl is the Raiders’ only goal

Reggie McKenzie, Mark Davis AP

It’s been 11 years since the Raiders made the playoffs, which doesn’t sit well with owner Mark Davis. But what really irks Davis is that it’s been 30 years since the Raiders won the Super Bowl.

According to Davis, as the Raiders try to rebuild a team that has been .500 or worse every season since 2003, they’re not focusing on taking a small step and getting to the postseason. They’re focused on taking a big step and winning the Super Bowl.

“My philosophy is, making the playoffs is great and all that, it’s great for the fans and everything, but winning the Super Bowl is the only goal,” Davis told the San Jose Mercury News. “Otherwise, I’ve said it all my life, if you don’t win the Super Bowl, then you’re just like one of the other 30 teams.”

Davis has spent most of his life around the team while his dad, Hall of Fame owner Al Davis, was running the team. He views the three times his dad hoisted the Vince Lombardi Trophy as the only three times the Raiders were good enough.

“In my lifetime, we’ve had three successful seasons,” Davis said. “That’s the absolute truth. That’s the way I live my life. That’s the way we live our lives. What we’re trying to build is a team that is going to go after Super Bowls.”

That’s the right goal. But Raiders fans would probably settle for an incremental goal of making the playoffs.

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67 Responses to “Mark Davis: Winning the Super Bowl is the Raiders’ only goal”
  1. thejrod2006 says: Apr 16, 2013 8:46 AM

    Well, it’s going to take awhile thanks to the mess that Al Davis and Hue Jackson left by leaving them in cap hell with no draft picks last year, but I think the Raiders are on the right track under McKenzie. They still need to find a long-term solution at QB (I don’t think Flynn or Pryor are the answer) and go from there, but if Mark Davis stays the course with this rebuilding process, the Raiders should be pretty good in a few years

  2. dvdxtreme says: Apr 16, 2013 8:47 AM

    I know a lot of people will make fun of the Raiders but their current strategy to get healthy financially by getting rid of heavy salaries and improve their roster by getting younger is the right one. Having said that… they will have the #1 pick in 2014 which will most likely make them better 3-4 down the road.

  3. scratchdad says: Apr 16, 2013 8:48 AM

    My goal is to win the lottery. Turns out, odds are in my favor…

  4. flash1283 says: Apr 16, 2013 8:48 AM

    Hey, its Richie Cunningham all grown up!

  5. mz1394 says: Apr 16, 2013 8:51 AM

    And multiple unsuccessful haircuts

  6. lo6icalvoice says: Apr 16, 2013 8:52 AM

    Raiders fans would probably settle for an 8-8 record.

  7. jacobknicks says: Apr 16, 2013 8:53 AM

    I’m not sure how anyone can take Mark Davis seriously with that haircut

  8. paul82461 says: Apr 16, 2013 8:54 AM

    Lets start with a winning season and work on making the playoffs.

  9. ghostfacenoah says: Apr 16, 2013 8:54 AM

    Mark Davis desperately needs a new barber.

  10. nflofficeadmin says: Apr 16, 2013 8:55 AM

    The haircut that demands respect… From the looks of it, I believe his bangs are growing from the top of his skull. (Traditionally known as a receding hairline.)

  11. ravenatorlikesboysbeeholez says: Apr 16, 2013 8:56 AM

    Al Davis was a national treasure. Those windsuits. That gold chain. The glasses. The Brooklyn accent in California. I’m glad the attitude rubbed off on son Mark. It sounds like his first words were “Just win baby!”

  12. pleazenufalready says: Apr 16, 2013 9:00 AM

    Well, at least we know that Mr. Davis has more time to focus on football…..’cause he obviously doesn’t spend any at a barber shop.

  13. sfm073 says: Apr 16, 2013 9:00 AM

    He needs to add getting a haircut to that list.

  14. spellingcops says: Apr 16, 2013 9:01 AM

    They should probably just hope for a winning season sometime this decade.

  15. raiderufan says: Apr 16, 2013 9:05 AM

    I like the attitude and I love that he realizes that winning will not come thru him being some almighty owner that’s GM because he can be role.

    I like the direction we’re heading. I hope it’s fully seen thru…Some continuity would be fantastic!

  16. raiderinva says: Apr 16, 2013 9:05 AM

    If there is one owner who should just sit back watch, listen, and learn…..

    It’s Mark Davis

  17. wtfpft says: Apr 16, 2013 9:07 AM

    Cue the hilarious hair jokes…man you guys are so funny.

  18. justwinsomeday says: Apr 16, 2013 9:08 AM

    To be successful in any business, you need to create a plan, commit to the plan, execute the plan, and of course the plan has to be a good one.

    Seems like Mark Davis in all in for the first 3 steps, now he has to hope Reggie’s plan is solid.

    Progress is measured in steps and patience is the hard part (by the team and fans….and you know who your are…his response will be here in 3, 2, 1…)

    Personally, I’m glad there’s atleast a plan finally, now I hope it’s a good one. Only time will tell.

  19. outlawjerseywhales says: Apr 16, 2013 9:09 AM

    Judging by the attached photograph, Hans Brinker is all grown up!
    And no more of that “finger-in-the-dike” jazz!

  20. decon49 says: Apr 16, 2013 9:25 AM

    Come on guys..He calls his hairdo the superbowl cut. It shows his dedication to turning this team around

  21. thereisfootballwestofjersey says: Apr 16, 2013 9:31 AM

    So far, Mark Davis is doing the right thing – staying out of the limelight and letting CEO Amy Trask and GM Reggie McKenzie do their thing. Pops had the team so goofed up, it won’t be until next year that they can actually begin rebuilding. They’re actually set up well in the draft and salary cap starting in ’14.

    Stay patient Raider Nation. You will be able to fairly judge McKenzie and coach Allen after the 2015 season.

    In the meantime, stay drunk!

  22. northstarnic says: Apr 16, 2013 9:34 AM

    The only Super Bowl mark Davis is ever getting close to is the one his mom uses to cut his hair.

  23. rushandvanhalen says: Apr 16, 2013 9:47 AM

    You all with the hair jokes…you mean you’ve never seen half bowl/half mullet before?

    Man, that’s all the craze these days – the Bowl-let. LOL!

  24. 16x8equal49ers says: Apr 16, 2013 9:49 AM

    His goal is to fix the bowl.

  25. joetoronto says: Apr 16, 2013 9:49 AM

    The Raiders were the last AFC West team to go to the Super Bowl, and they’ll be the next one too.

  26. TeamBalco says: Apr 16, 2013 9:58 AM

    I Love my Raiders but, we don’t have a winning mentality right now. Sure it sounds good when Davis speaks about the SB. Yet, when I bump into four different Raiders on a Thursday night on Broadway St. all I hear is “where’s the b******?” Makes me wonder where the players priorities lie.

  27. antalicus says: Apr 16, 2013 10:09 AM

    He told that to his barber at super cuts and he thought he meant his hair style.

  28. igglesrealist says: Apr 16, 2013 10:10 AM

    WHY does a man with that kind of money and time have Lloyd Christmas’s hair cut?

  29. reeggss says: Apr 16, 2013 10:10 AM

    Wait a minute, this is a raiders article? I thought Jim Carey was returning as Lloyd Christmas for dumb and dumbererer.

  30. noahbird says: Apr 16, 2013 10:23 AM

    I would argue he should have a side-goal that consist of a haircut.

  31. schmitty2 says: Apr 16, 2013 10:26 AM

    Davis was actually misquoted. He said it was his goal to get to the “Super Cuts”

  32. jumpball81td says: Apr 16, 2013 10:26 AM

    I thought there only goal was to go 4-0 in the preseason

  33. dougydougdoug says: Apr 16, 2013 10:29 AM

    You guys are quick. His goal should be to find a new barber. He’s got to stop having his sister cut that mop.

  34. 23chameleons says: Apr 16, 2013 10:34 AM

    One of the other “30 teams” ? Aren’t there 32 teams in the NFL as of 2002 ? And if the 1 that wins the Super Bowl isn’t named the Raiders, doesn’t that make the Raiders one of the 31 other teams to not win the Super Bowl ?

    Seems his math is as good as Haslam’s with a haircut straight out of “Dumb and Dumber” …

  35. 509seahawks says: Apr 16, 2013 10:35 AM

    I’m guessing that whoever cuts his hair is not a raiders fan.

  36. rayguyreturns says: Apr 16, 2013 10:36 AM

    Half of those poking fun at Davis’ hair probably think Don King’s hair is stylish. The other half are bald.

  37. ron69 says: Apr 16, 2013 10:48 AM

    Jadeveon Clowney will look nice in silver and black and be the new face of the franchise for years to come.
    Future looks bright folks.

  38. raidman75 says: Apr 16, 2013 10:50 AM

    he should dye it black so he looks like moe howard..

  39. crownofthehelmet says: Apr 16, 2013 10:53 AM

    Maybe that’s the problem. Baby steps.

  40. ambitoos says: Apr 16, 2013 10:58 AM

    The Superbowl is our only goal. As apposed to the Chargers goal of, we just want to be in the playoffs every year and then we’ll see what happens. Very frustrating for Charger fans.

  41. oaklegend says: Apr 16, 2013 11:08 AM

    Don’t pretend to speak for “Raider fans”, MDS. This particular “Raider fan” is thrilled with the attitude of Mark Davis and Reggie McKenzie who are working on building a perennial winner in Oakland, realizing that there is one ultimate prize available for 1 of 32 teams to win each year and that is the Lombardi Trophy.

    Toward the end, Al Davis wouldn’t done anything for just one more. Mark Davis seems to want his team to be in the hunt regularly. I admire it and appreciate it.

  42. nopackno says: Apr 16, 2013 11:10 AM

    The Raiders should just go and sign every washed up former star left. Woodson, Moss, Owens, Jacobs, etc. Since all they do is live in the past anyways

  43. peoplesrepublic0fdabayarea says: Apr 16, 2013 11:20 AM

    He should start by tearing down Mt. Davis and making the Oakland Coliseum fit for baseball again!

  44. radrntn says: Apr 16, 2013 11:32 AM

    i would concur, unless you are a guy named ampats, who thinks losing super bowls is still good.

  45. majormeatcurtains says: Apr 16, 2013 11:47 AM

    Here’s a couple of thoughts Mark. 1st goal: sell some tickets. 2nd goal: sell more tickets. 3rd goal: Broaden your apparel sales base beyond gang bangers and their wannabes. 4th goal: Set up a interest bearing trust fund dedicated to a barber so you can get a haircut and not feel guilty for spending $9. Stop trying to be the anti-Don King. 5th goal: Have one of your aides lay out the divisional structure for you so you can visually picture 8 divisions of 4 teams. Easier than trying to count to 32 with your fingers and toes.

  46. seahawksteven777 says: Apr 16, 2013 12:09 PM

    They need to focus on rebuilding their team, and trying to actually win games first.

  47. reeggss says: Apr 16, 2013 12:20 PM

    WHOA, we are getting off topic guys, lets back to the whole point of this article. This your head on super cuts.

  48. mullman76 says: Apr 16, 2013 12:25 PM

    After a lifetime of watching his father, the Great Al Davis run this franchise he has learned what not to do.

    Big Reg is driving the bus with Mark riding shotgun and paying the bills.

    The Raiders are moving in the right direction.

    Big Reg is methodically going about his business and things are looking better everyday.

    Go Raiders

  49. nflfolly says: Apr 16, 2013 12:27 PM

    With the worst GM in the league a super bowl for Mr davis is 2-14.

  50. db105 says: Apr 16, 2013 12:47 PM

    Winning a Super Bowl once every 30 years isn’t bad. Do the math. 32 teams with only one SB winner every year means winning one SB every 32 years is par for the course. Yes, that means your team should only win a SB 2-3 times during your life.

  51. hugejazz says: Apr 16, 2013 12:55 PM

    Apparently Mark hasn’t changed his hair style in the last 30 years either.

  52. capitaosuecia says: Apr 16, 2013 1:29 PM

    The Raiders are funny.

  53. vicvega422 says: Apr 16, 2013 1:31 PM

    Bucky Larson runs the Raiders? Who knew ?

  54. nflhof says: Apr 16, 2013 1:40 PM

    Save the Tarps should be their montra

  55. blancanieve00 says: Apr 16, 2013 2:01 PM

    Haters Gonna Hate this Organization is building from the ground up so please some of the post in here are just plain childish GROW UP people let’s talk about football not stupidity.

  56. raiderssf says: Apr 16, 2013 2:05 PM

    Well the first part of the article states how Mark Davis supports Reggie McKenzie’s decisions on how to build the Raiders. Yes we all know the guy has a funny haircut, but its good to know that everyone is on the same page.

  57. deepseabreeze says: Apr 16, 2013 2:05 PM

    you pumpkin pie hair cutted freak!

  58. MyTeamsAllStink says: Apr 16, 2013 2:18 PM

    What’s with the Davis men?both had odd out of date haircuts.At least Mark doesn’t wear that tired jumpsuit like dad did.

  59. thatstinks says: Apr 16, 2013 2:24 PM

    When Mark Davis is finished restructuring the Raiders he can restructure his hair . Until then the friar look is just fab .

  60. jeremyb91 says: Apr 16, 2013 2:28 PM

    Besides the jokes for the bowl cut, the Raiders finally have an owner who is going to be modern and allow a GM to draft everyone and step back, something his father who was excellent as a GM/Owner and one point in time but not in the past 15 years.

    Mark Davis is going to rebuild this team the correct way. The defense needs a lot of work, but the offense is actually better than most people give them credit for as they should be a top 5 running team in 2013 like they were in 2011 with the same O line minus Cooper Carlisle. They should be able to win anywhere from 6-8 games at best because of their rushing attack.

  61. carlsbadboltfan says: Apr 16, 2013 5:55 PM

    joetoronto | Apr 16, 2013, 6:49 AM PDT
    The Raiders were the last AFC West team to go to the Super Bowl, and they’ll be the next one too.
    —————————————————————————-
    …or they’ll be the ONLY AFC West team to move back to LA.

  62. rdav29 says: Apr 16, 2013 6:10 PM

    So you’re saying there’s a chance…

  63. raiderapologist says: Apr 16, 2013 8:02 PM

    MyTeamsAllStink says: Apr 16, 2013 2:18 PM

    What’s with the Davis men?both had odd out of date haircuts.At least Mark doesn’t wear that tired jumpsuit like dad did.
    —————–
    Along with many other things, Davis was far ahead of the curve when it came to branding.

  64. reeggss says: Apr 16, 2013 8:37 PM

    He should brand his lettuce, he’d make some serious jack from the royalties: Lloyd Christmas, Bucky Larson (good one Vic), friar tuck, Tim Tebow for at least a preseason, Justin Bieber, Spoc, Moe and McCauley Caulkin (sp)

  65. Savage Lizard says: Apr 17, 2013 2:58 AM

    Beyond all the haircut jokes, Davis is doing everything right as an owner. Hire people who know what they are doing and stay the hell out of the way. I have enjoyed watching the Raiders flounder for the past decade, and unfortunately they appear to be headed in the right direction.

  66. tdmypants says: Apr 17, 2013 1:10 PM

    He kinda looks like Ishmael from the movie Kingpin lol…

  67. jjackwagon says: Apr 19, 2013 3:16 PM

    “Winning the Super Bowl is the (insert team name here) only goal”

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