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Mark Davis: Winning the Super Bowl is the Raiders’ only goal

Reggie McKenzie, Mark Davis

Oakland Raiders owner Mark Davis smiles as he introduces Reggie McKenzie as the team’s new general manager during an NFL football news conference in Alameda, Calif., Tuesday, Jan. 10, 2012. The Raiders fired coach Hue Jackson after one season. (AP Photo/Marcio Jose Sanchez)

AP

It’s been 11 years since the Raiders made the playoffs, which doesn’t sit well with owner Mark Davis. But what really irks Davis is that it’s been 30 years since the Raiders won the Super Bowl.

According to Davis, as the Raiders try to rebuild a team that has been .500 or worse every season since 2003, they’re not focusing on taking a small step and getting to the postseason. They’re focused on taking a big step and winning the Super Bowl.

“My philosophy is, making the playoffs is great and all that, it’s great for the fans and everything, but winning the Super Bowl is the only goal,” Davis told the San Jose Mercury News. “Otherwise, I’ve said it all my life, if you don’t win the Super Bowl, then you’re just like one of the other 30 teams.”

Davis has spent most of his life around the team while his dad, Hall of Fame owner Al Davis, was running the team. He views the three times his dad hoisted the Vince Lombardi Trophy as the only three times the Raiders were good enough.

“In my lifetime, we’ve had three successful seasons,” Davis said. “That’s the absolute truth. That’s the way I live my life. That’s the way we live our lives. What we’re trying to build is a team that is going to go after Super Bowls.”

That’s the right goal. But Raiders fans would probably settle for an incremental goal of making the playoffs.