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Phoenix head shop takes out ad to welcome Tyrann Mathieu

tyrann-mathieu-ad

The Cardinals are hoping that Tyrann Mathieu comes to Arizona without the marijuana problems that sank his career at LSU.

One local business is hoping that the opposite is true. Bud’s Glass Joint, a head shop in Phoenix, took out an ad in the Phoenix New TimesĀ that welcomed Mathieu to town while also informing him that their shop has him covered for any weed-related needs that should come up once he reports to work with the Cardinals.

The ad, which can be seen at right via NESN.com, features a picture of Mathieu in his LSU uniform and refers to him by the Honey Badger nickname that Mathieu has said that he’d like to see retired as he moves onto the next stage of his football career. We’d imagine he’d also like ads from head shops linking him to marijuana to go away, but more time is going to have to pass before people stop immediately thinking of marijuana when Mathieu’s name comes up for discussion.

Does the Honey Badger care about his image being used to promote a head shot? We don’t know, but we imagine the only thing that might upset his agents and lawyers more would be if Mathieu actually showed up for a live glass blowing exhibit.

Whether you find the ad funny or in poor taste, you can’t argue with the marketing savvy shown by the heads behind the head shop by linking their ad to Mathieu. They’re getting a lot more eyeballs than one expects when paying for an ad in an alternative newspaper.

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12 Responses to “Phoenix head shop takes out ad to welcome Tyrann Mathieu”
  1. onbucky96 says: May 6, 2013 9:06 AM

    You know Honey Badger don’t care. I’m sure his agents are pissed, but Tyronne…come on.

  2. djcologne says: May 6, 2013 9:07 AM

    Honey Badger don’t care….

  3. 35longmiles says: May 6, 2013 9:11 AM

    Would like to see Honey Badger name retired? Well young man, when you dye your head that’s what comes with the territory.

    Where did the term “head shop” originate? Is that a reference to pot “heads?”

  4. saintboblsu says: May 6, 2013 9:17 AM

    I think it’s funny, but I didn’t know that a business could use a picture of an LSU player in uniform for advertisement purposes without ‘expressed, written consent’.

  5. twilson962 says: May 6, 2013 9:24 AM

    Baaaaahahahahaaaa

  6. gbmickey says: May 6, 2013 9:49 AM

    Genius marketing ploy and funny as…

  7. louhudson23 says: May 6, 2013 9:51 AM

    Yes,head shops are for ‘heads…and if you aren’t sure what a “head” is,then you weren’t/aren’t one…..

  8. jayhawk6 says: May 6, 2013 10:01 AM

    The head shop owners should not care about repercussions, unless they receive a letter from Ed O’Bannon’s lawyers.

  9. Kreedos says: May 6, 2013 12:02 PM

    Lots of pot heads in Phoenix. They’re all over the place…good luck out here young man.

    Stay away from Tempe and Scottsdale. Maybe find a quiet spot in Ahwatukee where the seniors dwell.

  10. edavidberg says: May 6, 2013 1:20 PM

    Tyrann can own that shop if he wanted to. The right of publicity was clearly violated and he should sue them and ask for damages. They can be quite significant. You cannot use someone’s name or likeness in a commercial way without their consent.

  11. thestrategyexpert says: May 6, 2013 2:47 PM

    edavidberg:

    Sorry David, but you are giving incorrect legal information, I suggest you do some research. The player’s pot habits are not private information, it is public knowledge that he has been arrested and he has given press conferences on the matter. He doesn’t have a right to not be exploited in this manner. The law is very clear on this and this is business as usual in this country.

  12. getyourownname says: May 6, 2013 6:47 PM

    That big guaranteed money contract is looking more and more likely, right?

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