Browns owner Jimmy Haslam needs some good PR, so it’s a good time for him to be embraced by the best player in franchise history.
Haslam will formally introduce Jim Brown as a member of the team’s front office on Wednesday, according to Tony Grossi of ESPN Cleveland. Brown has had a number of roles within the organization in the past, but he and the team have been estranged for the last three years, after former team President Mike Holmgren removed Brown from the front office structure.
It’s not clear exactly what the 77-year-old Brown will do for the Browns, but his exact title is less important than the simple fact that he’ll be on good terms with the team again.
For Haslam, who’s at the center of an ongoing controversy with his truck-stop company, getting to stand up and embrace the man who’s regarded by many as the greatest player ever to play the game of football will provide some rare positive publicity.