The NFL has ordered teams to put cameras in home-team locker rooms before games and at halftime. But the league defers to the teams on how to use the footage, and most teams have yet to come up with a plan.
According to Daniel Kaplan of SportsBusiness Journal, nearly two dozen teams were contacted regarding their intentions, and it’s “clear that the idea and its implementation remain works in progress.”
The options include not showing the footage at all, a choice on which some coaches surely will insist.
The NFL hopes to enhance the in-stadium experience by providing fans who pay for tickets access to sights and sounds from the players’ otherwise private sanctuary.
For teams that can fill up their stadiums without bells and whistles (like the Packers, Steelers, and Patriots), there’s no need to risk pulling a Shiancoe when the reward is negligible. Don’t be surprised, then, if the teams who get fans to buy tickets the old-fashioned way — by winning — choose not to use the video.