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New Niners stadium really could be “Field of Jeans”

One of the more obvious, but nevertheless clever, labels that arose once word broke that Levi Strauss had acquired the naming rights to the new 49ers Stadium was this one:  Field of Jeans.

Even 49ers CEO Jed York joked about the possibility at the time the $220 million arrangement, which necessarily will require Levi’s to sell a lot of jeans, was announced.

Mike Rosenberg of the San Jose Mercury News recently reported that the company has applied for trademark protection of the label “Field of Jeans,” along with “Win One for the Zipper.”

While it’s possible that either or both will be used in connection with the stadium, the marketing of it, or related merchandise, there’s also a chance that Levi Strauss simply wants to cast a wide net of legal protection, in order to block third parties from selling T-shirts with “Field of Jeans” or “Win One for the Zipper” printed on it.

Along those lines, they probably should also trademark this one:  “Hey babe!  Come have a seat in Section 501!”

Permalink 18 Comments Feed for comments Latest Stories in: Home, Rumor Mill, San Francisco 49ers
18 Responses to “New Niners stadium really could be “Field of Jeans””
  1. ringwormsherm says: Jun 3, 2013 9:09 AM


  2. jcmeyer10 says: Jun 3, 2013 9:16 AM

    I know this is a terrible name but I find it hilarious.

  3. jaccfrost says: Jun 3, 2013 9:22 AM

    oh brother…..

  4. skippynj says: Jun 3, 2013 9:26 AM

    How about “Crotch Bite Field” or “Butt Crack Yard”? Could also stick with “Candledick Park”.

  5. lionsdraftguy says: Jun 3, 2013 9:38 AM

    Joke name for a joke organization.

  6. ringwormsherm says: Jun 3, 2013 9:39 AM

    Such a perfect name for the whiner nation hahaha.

  7. overweightman says: Jun 3, 2013 9:55 AM

    House of Strauss

  8. lgbarn says: Jun 3, 2013 10:09 AM

    Birth Certificate still says Gene

  9. 49erstim says: Jun 3, 2013 10:25 AM

    I continue to laugh at lionsdraftguy and his bitter troll-like existence. Keep it coming DB. You’re about as worthless as a Matt Millen draft pick.

  10. Iknoweverything says: Jun 3, 2013 10:37 AM

    Maybe instead of trademark protection, the team should hire more protection for the fans that dont want to get assaulted, knifed, and attacked by the Niner “fanbase”.

  11. thegreatgabbert says: Jun 3, 2013 11:30 AM

    Since it’s San Fran, maybe they could elaborate the name to “Field Of Stoned And Unwashed Jeans”.

  12. rdav29 says: Jun 3, 2013 12:24 PM

    Welcome to Skidmark Porch

  13. raynman49 says: Jun 3, 2013 12:26 PM

    Levis is owned by Chinese. How about The China Closet? Too bad an American company didn’t step up.

  14. seahonky says: Jun 3, 2013 1:24 PM

    Jean Girls Stadium

  15. mikeinsanfran says: Jun 3, 2013 1:38 PM

    Hey raynman49 – Good story…. but Levi’s remains a private company that is owned and controlled by descendants and relatives of Levi Strauss’s four nephews and is still officed and HQ’d here in San Francisco.

  16. hatesycophants says: Jun 3, 2013 2:50 PM

    “Skidmark Porch” is hilarious!

    Well done.

  17. raynman49 says: Jun 3, 2013 3:38 PM

    Oops. Made in China.

  18. seaeagle707 says: Jun 3, 2013 3:51 PM

    Here’s a catchy theme for the new SF stadium,

    “Seahawks Nation prefers the comfortable fit of Wranglers”.

    Kinda grows on ya doesn’t it? Maybe they could get Bam-Bam or Sherman, to be their spokesplayer.

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