Later this year, NFL Network celebrates its 10th birthday. The league that owns the network denies that it will have christened a new leader by that time.
Via John Ourand of SportsBusiness Daily, the NFL has denied a contention that Steve Bornstein is stepping down. Over the weekend, The Big Lead reported that Bornstein is on his way out.
Rumors of Bornstein’s imminent exit have been rampant in industry circles in recent months, fueled by the dramatic reduction in his pay from the 2010 fiscal year to 2011. Public documents (due to the league’s tax-exempt status) show that Bornstein saw his $12.2 million more than cut in half, which Commissioner Roger Goodell rocketed past Bornstein to nearly $30 million.
Bornstein’s high salary previously was attributed to the market for high-end TV executives. By that standard, the reduction in pay perhaps speaks volumes.
In 2006, Bornstein was instrumental in backing his former employer, ESPN, into a $1.1 billion-per-year corner.
Coincidentally (or not), the report of Bornstein’s imminent departure came on the same day Forbes.com published an item praising him for building NFLN into a $5 billion operation, with a prediction from Bornstein of 20-percent annual growth in the coming years.