Since the start of the offseason, we’ve heard a few different things about how the Titans offense will look in 2013.
Running back Chris Johnson has said he likes the run-first approach that offensive coordinator Dowell Loggains is installing while Loggains has discussed zone-read elements put into place to take advantage of quarterback Jake Locker’s skill set. All of that new hasn’t left much room for much of the playbook they used in 2012. Wide receiver Kenny Britt says that the team is “starting from scratch,” as does wide receiver Kendall Wright.
“It’s just a new playbook. There’s nothing left over from last year,” Wright said, via David Climer of the Tennessean.
It’s hard to argue against the Titans moving in a new direction offensively after finishing 23rd in the league in points scored and firing offensive coordinator Chris Palmer last season, but it’s certainly a gamble to go in a totally new direction for a coaching staff that’s under pressure to make owner Bud Adams a happier man after Adams admitted to overspending to get the players that General Manager Ruston Webster targeted as free agents.
That said, that pressure was going to exist with any offensive scheme. The Titans already knew the old way wasn’t working for them, so it’s hard to argue with trying something different.