In time, that revolutionary new stadium to be built in Minnesota will look downright boring.
NFL teams are realizing that one way to get fans to choose attending games over watching them at home will be to play the games in compelling structures that make fans want to be there, regardless of how good or bad the home team is.
The new Vikings stadium becomes the first to incorporate an Olympics-style ingenuity. The new Falcons stadium will take it to a new level.
On Tuesday, the Falcons announced that the “conceptual design” of the stadium has been “completed and approved.” And the “conceptual design” that has been selected has the look of a futuristic change purse.
A Falcons spokesman tells PFT that this isn’t the final design, but that there’s a “pretty good chance” the finished product will closely resemble the concept.
If the “Change Purse” comes to fruition, designers of future structures will have their work cut out for them, as the stadium arms race expands from giant HD video screens and high-speed Internet access to include stunning designs that will make the cars line up even deeper than they did for Kevin Costner’s corn field in Iowa.