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Field of Jeans finds yet another revenue stream

Bricks Getty Images

When it comes to milking every last potential dollar from a football stadium, the 49ers are authoring the textbook.

The latest chapter for the so-called Field of Jeans comes from the ability of fans to buy bricks with their names on them.

It’s hardly a new concept, but it’s yet another way to help pay for a billion-dollar facility.

Multiple options are available for the bricks to be placed in the plaza at Levi’s Stadium.  For the gold bands of bricks outside the team’s logo, bricks can be had for $195, $345, and $395.  Inside the logo, the numbers go to $265, $495, and $545.

In a free and open market, people can spend their money however they want, and people can try to make money however they choose.  (Respecting, of course, all applicable federal, state, and local laws.)  So if someone wants to plunk down $545 for a eight-inch-by-eight-inch brick with a personalized message, so be it.

Maybe quarterback Colin Kaepernick will buy one with the message, “Go Dolphins!”

Actually, maybe we’ll buy one that says, “Colin Kaepernick says ‘Go Dolphins!’”

Permalink 26 Comments Feed for comments Latest Stories in: Home, Rumor Mill, San Francisco 49ers
26 Responses to “Field of Jeans finds yet another revenue stream”
  1. doe22us says: Jul 8, 2013 1:24 PM

    A sucker is born every min or is it second, so of course someone will plunk down their cash.

  2. rasalghoul says: Jul 8, 2013 1:29 PM

    You beat me to it. I guess I will have to go with the tried and true : GO PACK GO!! on my brick.

  3. ken0west says: Jul 8, 2013 1:29 PM

    SF Giants did the same thing like 10 years ago. PETA managed to get a brick dissing the stadium sponsor byusing a cleaver acronym or something.

  4. shartlos says: Jul 8, 2013 1:30 PM

    Enough about the kaepernick and dolphins crap. Players can be fans too, they all started out like that

  5. aaroncurryisbust says: Jul 8, 2013 1:31 PM

    Lol at the last sentence. I love PFT.

  6. thestrategyexpert says: Jul 8, 2013 1:33 PM

    “Buy Silver”

  7. thefox61 says: Jul 8, 2013 1:40 PM

    Go San Francisco Bay Area 49ers of Santa Clara / San Jose!

  8. bigbluefan11 says: Jul 8, 2013 1:42 PM

    shartlos says: Jul 8, 2013 1:30 PM

    Enough about the kaepernick and dolphins crap. Players can be fans too, they all started out like that

    =====

    Kaepernick says, “Y’all mad at this post. I’m goin write what I want regardless of what you think.”

  9. surfinbird1 says: Jul 8, 2013 1:45 PM

    Dolphins logo on some bricks. Colin will foot the bill.

  10. jwcarlson says: Jul 8, 2013 1:48 PM

    Every dime someone sinks into a brick is a dime that the local tax payers won’t have to foot for something they may or may not to help fund.

    This kind of “fund raising” should become the norm. It is much more becoming than running around to the local/state governmental bodies with your two billion dollar hat in your hand asking for pennies.

  11. iamapatsfan says: Jul 8, 2013 1:53 PM

    Please, MF, do that last one. That would be hilarious.

  12. asimonetti88 says: Jul 8, 2013 1:56 PM

    ken0west says:Jul 8, 2013 1:29 PM

    SF Giants did the same thing like 10 years ago. PETA managed to get a brick dissing the stadium sponsor byusing a cleaver acronym or something.
    ———————————————————-

    I believe you’re referring to the Padres and their stadium, Petco Park. PETA gets upset at a lot of stuff, but I’m not sure why they’d be upset with PacBell/SBC/AT&T.

  13. raiderufan says: Jul 8, 2013 1:57 PM

    Please…buy that brick.

  14. juliusanonymous says: Jul 8, 2013 2:07 PM

    Actually, maybe we’ll buy one that says, “Colin Kaepernick says ‘Go Dolphins!’”

    ———————————–

    OK seriously, I would send $20 via kickstarter or some other means to get this done.

  15. trollhammer20 says: Jul 8, 2013 2:17 PM

    All in all you’re just another brick in the wall…

  16. granadafan says: Jul 8, 2013 2:19 PM

    This is a much better idea than having multibillionaire owners of billion dollar teams in a league worth tens of billions of dollars fleecing/ demanding that taxpayers, cities, and communities hostage pay for their lavish workplace palaces.

  17. johnelwayishorsefaced says: Jul 8, 2013 2:25 PM

    I would rather own one of these than a share of Packers “stock”.
    At least it’s a real, tangible thing.

  18. capslockkey says: Jul 8, 2013 2:50 PM

    This isn’t a new idea. The Chiefs did it a couple years ago when they renovated Arrowhead, selling personalized bricks in the Founders plaza outside the stadium. They must not have sold very many because they eventually gave each season ticket holder account one for free.

  19. lightcleric says: Jul 8, 2013 2:54 PM

    I wonder how long it takes one of those BUY GOLD companies to take out an ad on the wall…

  20. wolff111 says: Jul 8, 2013 2:57 PM

    It was a low shot at Kaepernick. You can do better than that!

  21. abninf says: Jul 8, 2013 3:00 PM

    They should put rainbows on all the bricks.

  22. richc111 says: Jul 8, 2013 3:20 PM

    I like that it is always the teams that are on an upswing that does this. Not the bottom dwealers. But it is only a matter of time that every team’s fan will have a shot at buying a brick. It might take a while for some but when their team get good. You better have your pocket book ready.

  23. sfm073 says: Jul 8, 2013 4:27 PM

    I think it’s kind of cool, if you can afford it why not? Of course the problem is stadiums only last about 20 years now, so it’s not like you can take your grand kids to see it in 50 years.

  24. steelerben says: Jul 9, 2013 9:34 AM

    sfm073 says:
    Jul 8, 2013 4:27 PM
    I think it’s kind of cool, if you can afford it why not? Of course the problem is stadiums only last about 20 years now, so it’s not like you can take your grand kids to see it in 50 years.

    ++++++++++++++++++++++++++++++++++++++++++++++++

    Unless they actually take the time to dismantle the stadium brick by brick and return the one you purchased to you when they demolish the place. Having a brick with your message in it on the mantle after it was part of the stadium would actually be better than it being in the wall.

  25. homelanddefense says: Jul 9, 2013 11:11 AM

    The Red Sox did the same thing with renovations to Fenway…they got crushed by the local media for it.

  26. peoplesrepublic0fdabayarea says: Jul 9, 2013 12:48 PM

    a seahags fans’ brick would be this:

    2012
    SEATTLE
    SEAHAWKS’
    SUPER BOWL
    BRICK
    42-13

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