Field of Jeans finds yet another revenue stream

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When it comes to milking every last potential dollar from a football stadium, the 49ers are authoring the textbook.

The latest chapter for the so-called Field of Jeans comes from the ability of fans to buy bricks with their names on them.

It’s hardly a new concept, but it’s yet another way to help pay for a billion-dollar facility.

Multiple options are available for the bricks to be placed in the plaza at Levi’s Stadium.  For the gold bands of bricks outside the team’s logo, bricks can be had for $195, $345, and $395.  Inside the logo, the numbers go to $265, $495, and $545.

In a free and open market, people can spend their money however they want, and people can try to make money however they choose.  (Respecting, of course, all applicable federal, state, and local laws.)  So if someone wants to plunk down $545 for a eight-inch-by-eight-inch brick with a personalized message, so be it.

Maybe quarterback Colin Kaepernick will buy one with the message, “Go Dolphins!”

Actually, maybe we’ll buy one that says, “Colin Kaepernick says ‘Go Dolphins!'”

26 responses to “Field of Jeans finds yet another revenue stream

  1. A sucker is born every min or is it second, so of course someone will plunk down their cash.

  2. SF Giants did the same thing like 10 years ago. PETA managed to get a brick dissing the stadium sponsor byusing a cleaver acronym or something.

  3. shartlos says: Jul 8, 2013 1:30 PM

    Enough about the kaepernick and dolphins crap. Players can be fans too, they all started out like that

    =====

    Kaepernick says, “Y’all mad at this post. I’m goin write what I want regardless of what you think.”

  4. Every dime someone sinks into a brick is a dime that the local tax payers won’t have to foot for something they may or may not to help fund.

    This kind of “fund raising” should become the norm. It is much more becoming than running around to the local/state governmental bodies with your two billion dollar hat in your hand asking for pennies.

  5. ken0west says:Jul 8, 2013 1:29 PM

    SF Giants did the same thing like 10 years ago. PETA managed to get a brick dissing the stadium sponsor byusing a cleaver acronym or something.
    ———————————————————-

    I believe you’re referring to the Padres and their stadium, Petco Park. PETA gets upset at a lot of stuff, but I’m not sure why they’d be upset with PacBell/SBC/AT&T.

  6. Actually, maybe we’ll buy one that says, “Colin Kaepernick says ‘Go Dolphins!’”

    ———————————–

    OK seriously, I would send $20 via kickstarter or some other means to get this done.

  7. This is a much better idea than having multibillionaire owners of billion dollar teams in a league worth tens of billions of dollars fleecing/ demanding that taxpayers, cities, and communities hostage pay for their lavish workplace palaces.

  8. I would rather own one of these than a share of Packers “stock”.
    At least it’s a real, tangible thing.

  9. This isn’t a new idea. The Chiefs did it a couple years ago when they renovated Arrowhead, selling personalized bricks in the Founders plaza outside the stadium. They must not have sold very many because they eventually gave each season ticket holder account one for free.

  10. I wonder how long it takes one of those BUY GOLD companies to take out an ad on the wall…

  11. I like that it is always the teams that are on an upswing that does this. Not the bottom dwealers. But it is only a matter of time that every team’s fan will have a shot at buying a brick. It might take a while for some but when their team get good. You better have your pocket book ready.

  12. I think it’s kind of cool, if you can afford it why not? Of course the problem is stadiums only last about 20 years now, so it’s not like you can take your grand kids to see it in 50 years.

  13. sfm073 says:
    Jul 8, 2013 4:27 PM
    I think it’s kind of cool, if you can afford it why not? Of course the problem is stadiums only last about 20 years now, so it’s not like you can take your grand kids to see it in 50 years.

    ++++++++++++++++++++++++++++++++++++++++++++++++

    Unless they actually take the time to dismantle the stadium brick by brick and return the one you purchased to you when they demolish the place. Having a brick with your message in it on the mantle after it was part of the stadium would actually be better than it being in the wall.

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