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Pats exchange more than 2,500 Hernandez jerseys


It was a busy two days for the Patriots ProShop at Gillette Stadium.  Per a team spokesman, the official number of Aaron Hernandez jerseys returned by customers exceeded 2,500.

Between 30 and 35 percent of the jerseys exchanged were youth models.  The Patriots established the program primarily to give parents the opportunity to replace for their children the Hernandez jersey with a jersey belonging to a different player.

Earlier in the day, owner Robert Kraft pegged the number at roughly 2,500 in a meeting with reporters from, the Boston Globe, and the Boston Herald.

The cost of the exchange program has been conservatively estimated at $250,000.  It’s unclear whether that’s the out-of-pocket expense to the Patriots from trading new jerseys for the exchanged Hernandez jersey, or the lost revenue resulting from the reality that the fan who exchanged the Hernandez jersey won’t be paying the retail cost for a new one.

The most popular replacements were Vince Wilfork, Tom Brady, Rob Gronkowski, Chandler Jones, and Stevan Ridley.  Wilfork was the top choice for the jersey exchanges.

The jersey material will be recycled, and the two-day program officially has ended.

Meanwhile, some of you have asked whether the Patriots will discourage fans from wearing Hernandez jerseys to home games.  We’re told that no effort will be made by the team to dissuade fans from wearing their Hernandez jerseys.

Other Patriots fans may choose to do some dissuading, hopefully without crossing any lines that would dissuade security from allowing the fans to stay in the stadium.

And I’ve now dissuaded myself from using the term dissuade for the next month or so.

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45 Responses to “Pats exchange more than 2,500 Hernandez jerseys”
  1. bighurt228 says: Jul 8, 2013 7:50 PM

    Trade it in for a Vereen. He will be a more then capable replacement. Look for a monster year out of him!!

  2. theuglitruth says: Jul 8, 2013 7:53 PM

    Now they sit and wait to see if the buy-off of fans will make this go away!

  3. bigbluefan11 says: Jul 8, 2013 7:59 PM

    In an unrelated story, dozens of ‘gently worn’ Hernandez jerseys popped up on ebay by seller KraftyBob.

  4. gdeli says: Jul 8, 2013 8:04 PM

    good bye and good riddance

  5. nflgreedleague says: Jul 8, 2013 8:04 PM

    Smart PR move, but I wonder of they’ll ask Goodell to destroy all video tapes of Hernandez playing for the Pats and effectively erase all memory of his presence with the team?

  6. peytonsneck18 says: Jul 8, 2013 8:06 PM

    im hearing the redskins fans want to do the same with IRG3 the player, but the Rams refuse to give back their picks, what a heist by the Rams organization!!!

  7. bittersmuggs says: Jul 8, 2013 8:11 PM

    The jersey exchange was a noble gesture by the Patriots organization, and something they certainly didn’t have to do, but the estimates of lost revenue cannot be accurate. The Patriots unveiled a new logo last week. The old logo was found on the jerseys under the collar. This was just a way to clear some of their excess inventory before the jerseys end up on clearance racks once the 2013 jerseys are released.

  8. ravensbob says: Jul 8, 2013 8:17 PM

    Then the patsies turned around and sold them on eBay for $300 a piece.

  9. moerawn says: Jul 8, 2013 8:17 PM

    Which means they may someday be rare…

  10. lennydpocketqb says: Jul 8, 2013 8:17 PM

    dissuade is such a great word.

  11. righthereisay says: Jul 8, 2013 8:18 PM

    Considering you can buy fake authentics (very good ones) for $25, and most of these were probably the cheap “replica” jerseys, the cost to the Patriots is probably about $20,000….but definitely good for publicity.

    As for lost revenue, not necessarily…if they already had a jersey, they probably wouldn’t be getting a new one. Unless they were youth, and they were already grown out of them, in that case they are getting a new one and don’t have to sell their other one on Ebay (taking away a retail sell)

    Just great publicity. Pennies for the owner.

  12. kd75 says: Jul 8, 2013 8:19 PM

    And there will soon be 2,500 impoverished children in like Ghana who have never heard of the NFL wearing a #81 Patriots jersey to go with their Patriots 19-0 t-shirts…

  13. thestrategyexpert says: Jul 8, 2013 8:19 PM

    No effort will be made?

    Somebody out there has said “challenge accepted” and will not only wear the jersey, but change their appearance to look like him. The NFL should be sure to put the Pats game of Halloween week on Primetime TV in the evening. How can you not? That would be 10x scarier than the Garfield Halloween special which is already mighty spooky.

    If you can think of a wild-eyed idea in this universe, someday somehow somebody will try out that idea. I’s Newtoneinstein law.

  14. 1phd says: Jul 8, 2013 8:38 PM

    Looks like they pay $10 for a jersey they charge a hundred bucks for. Gotta love it!

  15. rcali says: Jul 8, 2013 8:47 PM

    Nothing to see here, move along folks. If you don’t have the jersey, you can’t prove we messed this one up. The contract extension never happened. Tomorrow is Dante Stallworth jersey exchange day.

  16. fumblenuts says: Jul 8, 2013 8:49 PM

    They SHOULD have a bon fire with ALL those jersey’s at halftime this season.

  17. blackandbluedivision says: Jul 8, 2013 8:51 PM

    That pre-Halloween game (Oct. 27th) against the Dolphins could be interesting. I wonder how many Pats and UF jerseys there will be in the stands with Jason masks?

  18. cmdrsmooth says: Jul 8, 2013 9:15 PM

    $250K for jerseys made in China for $2. I doubt this put a dent in Mr. Kraft’s wallet.

    Love this comment: “And there will soon be 2,500 impoverished children in like Ghana who have never heard of the NFL wearing a #81 Patriots jersey to go with their Patriots 19-0 t-shirts…”

    Can we have a like button on comments please!

  19. powayslugger says: Jul 8, 2013 9:16 PM

    Too bad the Lions wouldn’t buy back my lame Charles Rogers jersey a few years ago 😦

  20. ozymandias121 says: Jul 8, 2013 9:21 PM

    2500 new Hernandez jerseys are now available on eBay.

  21. Stiller43 says: Jul 8, 2013 9:22 PM

    Regarding the cost issue –

    2,500 jerseys at 100 bucks a piece (which is around what the sell for). They assume those people would have bought a new 100 dollar jersey, when they may not have.

    Also, those jerseys probably cost only 5-15 dollars to produce, so they really didnt lose all that much

  22. mattwalshvideo says: Jul 8, 2013 9:25 PM

    I got a Talib, he’ll be shooting someone next week, then I’ll get and Alfonso Denard.

    Stay Classy NE

  23. lanman11 says: Jul 8, 2013 9:37 PM

    Big Vince is a good choice…..

  24. fc187 says: Jul 8, 2013 9:42 PM

    Traded mine for a Joe Kapp jersey.

  25. skoobyfl says: Jul 8, 2013 9:43 PM

    I think that all the Pats fans turn their jerseys in after the Bills take the AFC East, fairweather fans.

  26. gochargersgo says: Jul 8, 2013 10:08 PM

    1phd says:
    Jul 8, 2013 8:38 PM

    “Looks like they pay $10 for a jersey they charge a hundred bucks for. Gotta love it!”

    Might want to check your math again.

  27. thegreatgabbert says: Jul 8, 2013 10:11 PM

    Owners of the jerseys don’t want to be arrested for wearing “gang markings”. Or riddled in a drive by shooting, for that matter.

  28. dcsween says: Jul 8, 2013 10:13 PM

    Power of dissuasion. The points above are presented very dissuasively. Youqre right; I’m quitting it too.

  29. dustn36 says: Jul 8, 2013 10:22 PM

    This is a great move by the Patriots but we all need to understand one thing. This trade in did not cost the Patriots much. The profit made from selling the initial Hernandez jersey pays for the cost of the one they gave away. Sure, they wont sell a new jersey, but really this just took away some money they already made. They didn’t end up on the losing end of this deal. Still a GREAT move by a classy organization!

  30. 1964bclions says: Jul 8, 2013 10:35 PM

    Did the NFLPA agree to take the loss of revenue for the Jerseys that were replaced and NOT SOLD for profit?

  31. monstersofthemidway545051 says: Jul 8, 2013 10:39 PM

    In an unrelated story, dozens of ‘gently worn’ Hernandez jerseys popped up on ebay by seller KraftyBob.

    Nice work. Very funny.

  32. GenXJay says: Jul 8, 2013 11:03 PM

    Colin Kaepernick donned a Hernandez jersey just the other day.
    It doesn’t mean anything though. Just ask him.

  33. garyridgway says: Jul 8, 2013 11:06 PM

    I can just see it. In some 3rd world country a bunch of kids are running around with Hernandez Patriot jerseys on lol.

  34. youarejealousof6rings says: Jul 8, 2013 11:21 PM

    I hate to bring bad news, folks, but Hernandez won’t be in the latest Madden game.


  35. bennyb82 says: Jul 8, 2013 11:23 PM

    There is no doubt in my mind that this will be used as a tax write-off.

  36. sc49ers says: Jul 8, 2013 11:30 PM

    Not a good role model for kids..maybe alot of those kid should buy a #52 paterick w… jersey not thats a real player n a role model..

  37. nutsacker says: Jul 8, 2013 11:38 PM

    I can’t wait for the Gronkowski jersey trade-in that will take place next year

  38. patswillreign says: Jul 8, 2013 11:50 PM

    I wonder if Pats fans will boo other Pats fans that wear a Hernandez jersey to the game

  39. billsboy88 says: Jul 9, 2013 12:29 AM

    Props for the vocab

  40. thefirstsmilergrogan says: Jul 9, 2013 7:31 AM

    the media make this out like the pats are being charitable here.

    returns only from the pats store or pats online, not all the other authorized sellers like stores and other online venues limits the number of jerseys greatly.

    limited availability of alternative jerseys means some guy ive never heard of is on your list.

    this story has been on every broadcast everywhere for two weeks. without the critical comment. so tell me how charitable were they? cynical p.r. at best………………

  41. greenmeattruck says: Jul 9, 2013 7:40 AM

    Can I get a Putin jersey for mine?

  42. securb2013 says: Jul 9, 2013 7:41 AM

    The funny thing about this you will never see no. 81 on another Pats jersey again. When you think about it Aaron Hernandez had his number retired before Brady did.

  43. cowboysaretheworst says: Jul 9, 2013 9:23 AM

    Can they exchange for a better team?

  44. chlstn says: Jul 9, 2013 11:04 AM

    There is no better team!

  45. to1fanturk says: Jul 9, 2013 11:51 AM

    fair weather fans! so quick to judge someone who isnt even convictedof anything. When I’m a fan I’m a fan for life. What happened to innocent until proven guilty!? So Sad. Only God judges. God Bless and prayers for justice.

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