Broncos break out another strong statement

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For the second time this week, the Broncos have had to issue a stronger version of the normal “we’re aware of the situation” statement so many teams use when a player gets in trouble.

This one, in response to the DUI arrest of personnel man Tom Heckert, is just as stern in tone as the one sent out after director of player personnel Matt Russell’s DUI from the weekend.

“We were made aware of the matter involving Tom Heckert immediately after it occurred and promptly notified the league office,” the team’s statement read. “His arrest is extremely upsetting, and this situation is being handled internally as well as in coordination with NFL policies.

“Tom’s actions are obviously part of a disturbing pattern of irresponsible behavior that we are aggressively addressing within our organization.

“One member of the Broncos arrested for driving under the influence is one too many. This type of behavior puts innocent people at risk and cannot be tolerated. While our team and league supply plenty of resources to prevent these situations, it is clear we need to do better.

“We are thoroughly reviewing the procedures we have in place and will do whatever it takes to enhance their effectiveness going forward.”

The Broncos added a statement from Heckert as well, who accepted responsibility for the arrest.

“I am extremely disappointed that in my short time with the Broncos I have made such a serious mistake,” he said. “My actions last month have brought embarrassment to the organization, and I fully understand the consequences that are involved. I am truly sorry and take complete responsibility for this situation.

“Although I have let many people down, I will learn from this and work toward regaining the trust that I have lost.”

He’s not the only one who’ll have to do that. 

Owner Pat Bowlen needs to make sure this trend stops now, and executive John Elway needs to be the one enforcing it.

Because front office members are subject to the same personal conduct policy as players, they will doubtless get an assist from NFL Commissioner Roger Goodell in spreading that message as well.

33 responses to “Broncos break out another strong statement

  1. So, they want him to do what ??

    Stop listening to the millions of dollars of beer commercials that sponsor the Broncos and NFL?

    Stop giving the beer sponsors a bad name by getting caught driving drunk on the beer that was advertised last week all throughout the game?

  2. They are chastising a front office guy. And run him through the ringer, and he get popped for DUI. They should handle this internally not in the media.

  3. “Tom’s actions are obviously part of a disturbing pattern of irresponsible behavior that we are aggressively addressing within our organization.

    Also, you may want to consider staying off the the sidewalks.

  4. Alright Bronco’s Management, the next guy to get a DUI will be placed on double super secret probation for 24 hrs.

    John Elway

  5. “The Welker curse is just beginning”

    Doesn’t start until the playoffs, you know when Welker drops passes that would clinch Super Bowl victories. He’s also led the league in drops two of the last three years so there’s that too.

  6. Again, this person should also be fired as the other front office jerk. Broncos should wake up and do the right thing…set an example to all the other teams. There are plenty of people who can do their jobs.

  7. Broncos making a push to overtake the Vikings as most arrested NFL team since 2000. As of 6/26/13 the rankings were;

    1 Vikings 40
    2 Colts 37
    3 Broncos 35
    4 Titans 33
    5 Dolphins 28

  8. Denver seems to have a good PR person. The past to statements have been appropriate and well written responses. Excellent damage control.

  9. broncos front office is not this vocal with players. they need to have one standard for everyone in the organization.

  10. @garity nice stats. bengals and lions are stereotyped as the leading criminals, do you know where they rank?

  11. This the public face the team and league put on. Behind closed doors they’re probably laughing about it and rightfully so.

  12. ““My actions last month have brought embarrassment to the organization”

    Last month? Way to be responsive and not just reactive. Stuff does happen and mistakes happen but it sounds like they are just going to offer free rides to people. That’s great, or lay off the sauce just a little unless you are at home?

  13. nepo784 says: Jul 9, 2013 7:34 PM

    Bowlen needs to make a statement and address why he runs such a classless organization. Now!!!
    ————————————————————-
    Really? That’s all you can come up with? Bowlen is one of the classiest owners in the NFL. You MUST be a raider fan, the pinnacle of ghetto dwellers.

  14. A strong statement was needed. The Broncos at least acknowledge that innocent lives were put at risk. It’s interesting that they say the behavior won’t be tolerated. Taken literally, that means they will fire him. Any action short of termination would be the very definition of tolerance (we don’t like it but we will keep you as long as ____ happens). The teams and the league do plenty to ensure these kinds of situations are avoided. The programs are there. It is up to the individuals to use them. Stressing about programs will not sway the decision at the point of no return. The only thing that could change the behavior is the clear knowledge of unavoidable consequences.

  15. bengals and lions are stereotyped as the leading criminals, do you know where they rank?

    Bengals, not Colts are # 2, my mistake. Colts are #11 with 23, Lions are # 23 with 15. Stats from Sporting News.

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