Showing a significant intention to making the in-stadium experience better, the Browns are apparently set to renovate their home field.
According to Sports Business Daily (via the Cleveland Plain Dealer), the Browns have picked an architect and a contractor for a renovation to FirstEnergy Stadium which will cost more than $100 million.
That’s going to be one nice track for the weiner dog races.
According to the report, the Browns picked the same architectural firm (Gensler) that designed $160 million in upgrades to Lincoln Financial Field. That connects the dots from Browns CEO Joe Banner to his days with the Eagles.
“We have consistently communicated that improving the fan experience is one of our priorities,” Banner said in a statement. “We have engaged Gensler architectural firm and Turner Construction to explore every opportunity to help us accomplish this through a potential renovation. This process is in the early stages so it would be premature to discuss financial parameters but when we have specific details we will certainly share our plans with our fans and the community.”
The Browns might not be terribly good on the field, and their owner’s company is at the center of a federal investigation.
But the report is at least a sign that they’re making an effort to fix what has been a broken product.