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Report: Browns close to stadium renovation plan

Jimmy Haslam, Tony Alexander, Joe Banner AP

Showing a significant intention to making the in-stadium experience better, the Browns are apparently set to renovate their home field.

According to Sports Business Daily (via the Cleveland Plain Dealer), the Browns have picked an architect and a contractor for a renovation to FirstEnergy Stadium which will cost more than $100 million.

That’s going to be one nice track for the weiner dog races.

According to the report, the Browns picked the same architectural firm (Gensler) that designed $160 million in upgrades to Lincoln Financial Field. That connects the dots from Browns CEO Joe Banner to his days with the Eagles.

“We have consistently communicated that improving the fan experience is one of our priorities,” Banner said in a statement. “We have engaged Gensler architectural firm and Turner Construction to explore every opportunity to help us accomplish this through a potential renovation. This process is in the early stages so it would be premature to discuss financial parameters but when we have specific details we will certainly share our plans with our fans and the community.”

The Browns might not be terribly good on the field, and their owner’s company is at the center of a federal investigation.

But the report is at least a sign that they’re making an effort to fix what has been a broken product.

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21 Responses to “Report: Browns close to stadium renovation plan”
  1. YouMadCauseImStylingOnYou says: Jul 15, 2013 5:56 PM

    Are they going to get paid in rebates?

  2. fumblenuts says: Jul 15, 2013 6:01 PM

    Factory of Sadness renovation plans moving forward………Nice!

  3. fdugrad says: Jul 15, 2013 6:14 PM

    Shouldn’t they select the NEW owner first?

  4. granadafan says: Jul 15, 2013 6:16 PM

    Are they going to demand that the taxpayers foot the bill for this lavish renovation?

  5. bringbackkosar says: Jul 15, 2013 6:16 PM

    outstanding, now all we need is a pro football team to go with it!

  6. mancave001 says: Jul 15, 2013 6:36 PM

    I was there last year for the Eagles/Browns game. The stadium is nice…the parking is a nightmare. They should spend the money on an Xfinity Live type thing and some great tailgating lots.

  7. kevo126 says: Jul 15, 2013 6:47 PM

    just move again. Cleveland cant win.

  8. butchhickory says: Jul 15, 2013 7:24 PM

    Here’s an idea that apparently no one in the Cleveland braintrust has obviously thought of. Put a winning product on the field.

  9. purpleguy says: Jul 15, 2013 7:35 PM

    Will the renovation include a jail cell for the team’s owner?

  10. vngnce says: Jul 15, 2013 7:51 PM

    Rest assured the ‘improvement of the fan experience’ is an improvement for a very few.

    Although you could argue that all the seats being torn out are an improvement; fewer people will be forced to sit and watch.

    Although I am impressed with Joe Banner, since he stated ‘the process is in the early stage’. Obviously his lying abilities are improving. Way to go Joe!

    Not sure why he just can’t say “look, we’re tearing out a whole bunch of the cheap seats and putting in two super luxury/party boxes to try and jack up the revenue.” Is that some tremendous sin that he can’t say out loud?

  11. chrisnyg says: Jul 15, 2013 8:15 PM

    Fix the team first you dummies!

  12. kwjsb says: Jul 15, 2013 8:17 PM

    Bring the seats in the pound back down to the end zone. How about firing the PC police so we can enjoy the game with out being told to sit down. Put the home bench back on the other side of the field.
    No Roof, if you come to Cleveland be prepared to play football in the elements as it was meant to be.

  13. rcali says: Jul 15, 2013 9:14 PM

    Truck stops replacing the bathrooms?

  14. stampnhawk says: Jul 15, 2013 9:48 PM

    You’d think that a club and stadium owned by a truck stop king should have better parking.

    Other additions to the stadium are proposed to be a greasy spoon diner, pay showers, overpriced convenience store food and transient hookers walking around.

  15. rajbais says: Jul 15, 2013 9:56 PM

    And after the Pilot Flying J Trial they’ll need an image renovation plan.

    Oh Cleveland!

  16. brutus3413 says: Jul 15, 2013 10:19 PM

    Here’s an idea to improve the fan experience! WIN!!!

  17. baltimoresohard says: Jul 15, 2013 10:33 PM

    Didn’t they just renovate in 96?

  18. natijim235 says: Jul 15, 2013 10:45 PM

    The Replay video screen is the worst in the NFL

  19. TheNaturalMevs says: Jul 15, 2013 11:34 PM

    They’re not going to fix the broken product. They’re still headed in the wrong direction and they’re going to be perpetually bad still.

    They need to lose as many games as possible and draft Bridgewater. That’s the only hope.

  20. jonjac114 says: Jul 16, 2013 8:08 AM

    Does it include a new team?

  21. sean222 says: Jul 16, 2013 9:41 AM

    Let’s hope they scrape away that losing spirit spackle imbedded in the walls and replace it with new life. Ugh….

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