The exposure and marketing of the NFL’s 32 teams has a fan in Miami Heat guard Ray Allen.
In a recent interview with the Washington Post‘s Dan Steinberg, Allen said the NBA would benefit if all teams, not just its most successful ones, drew the same sort of interest that he believes NFL teams of all kinds are getting.
“I think the NFL does a great job of that,” Allen told the Post in a story published Thursday. “You talk about every team, every Sunday.”
Allen said more focus on every NBA team would be healthy for the competitiveness of the league.
“You can’t be a basement-dwelling NBA team if people are talking about you over and over again and putting the pressure on you to be good,” Allen told the Post. “We get that in the big markets; you’re gonna get enough pressure put on you where you’re gonna have to put a contender out there, and you’re gonna have to spend money.
“In the NFL, every team is in the spotlight one game a week, every Sunday, so you’ve got to put on your best show and your best face to get better continually.”
Allen’s mention of the NFL came in a discussion started by Steinberg on the topic of “bandwagon fans,” and Allen’s thoughts on the topic are worth a read. His comments on the NFL are compelling, too, considering his viewpoint from inside a competing sports league.