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Report: Cowboys to finally sell stadium naming rights

cowboys-stadium-630x420 Getty Images

Cowboys owner Jerry Jones, who as legend has it once scolded Bengals owner Mike Brown for not selling the naming rights to   the stadium in which his team plays, is close to selling the naming rights to Cowboys Stadium nearly four years after it opened.

According to FOXSportsSouthwest.com, the Cowboys are finalizing a deal with AT&T, which apparently will become the official wireless provider of fans who show up for Super Bowls to be played there but who are told their tickets can’t be used.

Jones went without a sponsor’s name attached to the building not because he wanted to but because a struggling economy kept him from getting the kind of deal he desired.  As he explained it in 2011, “I have always said that unless we are ready in the right way with the right partner, then Cowboys Stadium is the way we want it.”

Since then, the economy has improved and multiple naming-rights deals have been done.  Most recently, the 49ers sold the naming rights to their new stadium to Levi’s, which will pay $220 million over 20 years for the Field of Jeans.  (It won’t be called that, even though it should be.)

If/when finalized, only six teams will play in stadiums that don’t have naming-rights deals:  the Bills (Ralph Wilson Stadium); the Bengals (Paul Brown Stadium); the Chiefs (Arrowhead Stadium); the Bears (Soldier Field); the Packers (Lambeau Field); and the Falcons (Georgia Dome).

The terms of the deal between the Cowboys and AT&T are not yet known.  Maybe Jones can use some of the extra money to finally buy the rights to Cowboys.com.

UPDATE 8:00 p.m. ET:  A prior version of this story included the Lions and Ford Field as the seventh team that doesn’t have a naming-rights deal.  The “Ford” in Ford Field stands not for the family that owns the team but the Ford Motor Company.

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74 Responses to “Report: Cowboys to finally sell stadium naming rights”
  1. whatnojets says: Jul 22, 2013 1:12 PM

    “Jerry Jones Arena”?????

  2. nygf says: Jul 22, 2013 1:13 PM

    Manning Field

  3. packfntk says: Jul 22, 2013 1:13 PM

    Sell out.

  4. belichickdominatedjoemontana says: Jul 22, 2013 1:16 PM

    “Welcome to AT&T Field. More NFL players behind bars,, in more places.”

  5. bucrightoff says: Jul 22, 2013 1:17 PM

    Plastic Surgery Field?

  6. harrisonhits2 says: Jul 22, 2013 1:18 PM

    A soulless corporation sponsoring the soulless owner of a soulless team.

    Perfect.

  7. ihateravens says: Jul 22, 2013 1:19 PM

    Thought for your Lens Crafters would have bought the rights since they employ someone in the oweners box to clean his glasses.

  8. chrisnyg says: Jul 22, 2013 1:20 PM

    The Field of Suck

  9. xlvordie says: Jul 22, 2013 1:20 PM

    Ummm, FORD field?

  10. citizenstrange says: Jul 22, 2013 1:22 PM

    s/b Morrie’s Wig Shop / Goodfella-ed

  11. somethingsmellsrotten says: Jul 22, 2013 1:22 PM

    Romophobic Field

  12. nolanwiffle says: Jul 22, 2013 1:22 PM

    Personally, I miss the days when Brent Musberger would open the NFL Today show with, “You are looking LIVE at _________ Stadium!”, and you instantly knew what city you were looking at. Fulton County, Mile High, RFK, Veterans, Three Rivers, Astrodome, Cleveland Municipal, etc…

    Now, who the hell knows? Money talks.

  13. ccjcsr says: Jul 22, 2013 1:22 PM

    Smart people do Smart things!

    $Best Franchise in the NFL$

  14. 12strikes says: Jul 22, 2013 1:23 PM

    Ford Field should be with an *

  15. berniemadoffsides says: Jul 22, 2013 1:23 PM

    I’ll guess Southwest Airlines, Dr. Pepper/Snapple or Atmos Energy. All based in DFW-area…

  16. billsboy88 says: Jul 22, 2013 1:24 PM

    Field of jeans. Lol

  17. whatnojets says: Jul 22, 2013 1:25 PM

    “Field of Broken Dreams”

  18. bunkslurpscrabmustard says: Jul 22, 2013 1:25 PM

    Wait til M&T Bank’s contract is expiring and Under Armour throws down the largest naming rights offer ever.

  19. chiadam says: Jul 22, 2013 1:25 PM

    ^Ford Field is owned by the Ford family. It’s their own name.

  20. dowhatifeellike says: Jul 22, 2013 1:25 PM

    Sell it to the Texas Lottery so they can call it Pick Six Stadium. -@dragonflyjonez

  21. MDSisAtool says: Jul 22, 2013 1:26 PM

    “belichickdominatedjoemontana says: Jul 22, 2013 1:16 PM

    “Welcome to AT&T Field. More NFL players behind bars,, in more places.””

    Hey idiot Cowboy hater, name one Cowboys player behind bars right now. Isn’t Josh Brent even out again? Aside from his back and forth you have nothing. What’s it feel like living in a false world of football hate stuck in the early 90’s?

  22. shayap says: Jul 22, 2013 1:26 PM

    this is just asking for a “can you hear us” cheer.

  23. chiadam says: Jul 22, 2013 1:26 PM

    Remember 1995? That Was Awesome Field.

  24. thegreatgabbert says: Jul 22, 2013 1:26 PM

    All Tickets Taken Stadium.

    “But we don’t let that stop us!”.

  25. steelbloggin says: Jul 22, 2013 1:29 PM

    Jerrah can make the $$$, but he’s lost his touch on fielding a consistently winning team

  26. bahoto34 says: Jul 22, 2013 1:29 PM

    Technically, Ford Field does have naming rights….they’re just not getting paid for it.

  27. dowhatifeellike says: Jul 22, 2013 1:31 PM

    Wait, Levi’s is spending $22M/yr. for naming rights in San Fran? And then they tell us that “made in America” jeans have to cost $130?

  28. lorddarkhelmet says: Jul 22, 2013 1:33 PM

    Ford purchased the naming rights for Ford Field for $40 million on a 20 yr deal according to wikipedia. I know you can’t believe everything on there but I’m pretty sure this is correct as I vaguely recall it.

  29. officialgame says: Jul 22, 2013 1:33 PM

    Ringling Brothers Arena.

  30. germanstingray says: Jul 22, 2013 1:34 PM

    I was hoping for Summer’s Eve Stadium.

  31. asimonetti88 says: Jul 22, 2013 1:36 PM

    I realize the Ford family owns the Lions, but isn’t Ford Field a corporate name?

  32. patriots123456 says: Jul 22, 2013 1:39 PM

    Rump Ranger Stadium…

  33. skum01 says: Jul 22, 2013 1:43 PM

    Logicalvoice is trying to use this as grounds to change to Verizon.

  34. 12strikes says: Jul 22, 2013 1:47 PM

    Name: Window Wizards Stadium.
    Moto: Where Windows are always opening and closing.

  35. whatjusthapped says: Jul 22, 2013 1:50 PM

    How about Charmin Stadium? Visiting teams show up to wipe their a$$ with the Cowboys.

  36. whatnojets says: Jul 22, 2013 1:51 PM

    How about “Lone Star Stadium”???

  37. notwithkubiak says: Jul 22, 2013 1:54 PM

    I went to the Super Bowl there a couple of years back. AT&T was the provider on my iPhone… Their service sucked at that stadium, so I hope they add some towers or something so their service won’t suck as bad with their name on the building.

  38. ncheelsboysfan says: Jul 22, 2013 1:54 PM

    I just hope the name Cowboys stays in it like AT&T Cowboys Stadium, yup! Naysayers and haters, we bask in your hate! America’s Team on the rise again! Go Cowboys!

  39. eatitfanboy says: Jul 22, 2013 1:55 PM

    lorddarkhelmet says:
    Jul 22, 2013 1:33 PM
    Ford purchased the naming rights for Ford Field for $40 million on a 20 yr deal according to wikipedia. I know you can’t believe everything on there but I’m pretty sure this is correct as I vaguely recall it.

    It’s a legal technicality. Ford Motor Co. pays the Ford family for the Ford logos that are all over the stadium, but I think the stadium itself is named for the family. As you can see from what other corporations pay for naming rights, 40 mil for 20 years is a nominal, not market based, fee.

  40. edouble86 says: Jul 22, 2013 1:59 PM

    Welcome to AT&T Field. Home of dropped and intercepted passes, but not calls.

  41. Christian says: Jul 22, 2013 2:03 PM

    Personally, I miss the days when Brent Musberger would open the NFL Today show with, “You are looking LIVE at _________ Stadium!”, and you instantly knew what city you were looking at. Fulton County, Mile High, RFK, Veterans, Three Rivers, Astrodome, Cleveland Municipal, etc…

    Now, who the hell knows? Money talks.

    ————————————————–
    When I used to do radio news, I would deliberately avoid using the corporate name. I would simply say something to the effect of “The Bears and Niners played in San Francisco” or “… by the bay” or whatever. It was too much to keep up with, for one, and for another, they’re not paying me to call it anything…

  42. granadafan says: Jul 22, 2013 2:04 PM

    Jurrah’s World is the most appropriate.

  43. cdan374 says: Jul 22, 2013 2:05 PM

    ccjcsr says: Jul 22, 2013 1:22 PM

    Smart people do Smart things!

    $Best Franchise in the NFL$

    ———————-

    The Patriots are the best and thanks for that shout out…

  44. 16to87 says: Jul 22, 2013 2:10 PM

    Broke Back Hole in the Dome

  45. twilson962 says: Jul 22, 2013 2:13 PM

    StubHub.com Park

  46. doublenickelz says: Jul 22, 2013 2:17 PM

    Rumor has it that The Falcons new stadium will be named Falcons Depot.

  47. mackcarrington says: Jul 22, 2013 2:22 PM

    I don’t know if Arrowhead bottled water is sold in Missouri, but if it is they sure are missing an opportunity.

  48. niner13 says: Jul 22, 2013 2:30 PM

    The San Francisco Giants don’t want those doped-up, law-breaking, over-hyped Cowpies playing in a stadium with the same named-sponsor as AT&T Park. Come on, Jerry, be original.

  49. pdidit09 says: Jul 22, 2013 2:39 PM

    You out of touch people. The Cowboys are America’s Team for one and one reason, MONEY! What keeps us relevant are two things, haters hate us and want to see our ass kicked, are our fans that love them regardless, it al amounts to the same thing. Dallas has Swagger.

  50. clemenza58 says: Jul 22, 2013 2:46 PM

    The only thing Jerry Jones loves more than himself is the almighty dollar. As long as he keeps running the self proclaimed “America’s Team” into the ground, they can call the place whatever they want.

  51. lgbarn says: Jul 22, 2013 2:50 PM

    Great marriage…Can’t get a seat or phone service that you paid for.

  52. shackdelrio says: Jul 22, 2013 2:51 PM

    8-8&T Stadium

  53. 10and46httr says: Jul 22, 2013 2:54 PM

    The Reservation cause the Redskins own it. ha ha ha ha

  54. 10and46httr says: Jul 22, 2013 2:58 PM

    Welcome Football fans to the newly named Wenwansoun Stadium formely known as Cowboys Stadium. Please buy your playoff tickets in advance. They just didnt tell them that in advance meant 10 years in advance. lol

  55. vincentbojackson says: Jul 22, 2013 3:09 PM

    Why not? It’s the wireless provider famous for dropping half of their calls supporting the team famous for losing half of their games.

    -And cheerleaders famous for wearing half of their clothes.

  56. trajanthe1st says: Jul 22, 2013 3:28 PM

    They should call it ‘fools money field’ for the fools that keep giving Jed Jones their hard earned money to see a team that sucks year after year.

  57. ddjesus says: Jul 22, 2013 3:28 PM

    dowhatifeellike
    July 22, 2013, 1:31 PM EDT
    Wait, Levi’s is spending $22M/yr. for naming rights in San Fran? And then they tell us that “made in America” jeans have to cost $130?
    ____
    First off, 220/20=11m per year. Second, there are some jeans that are legitimately worth that much. If I can wear one pair of jeans nearly every day for 5 years before the crotch blows out, that seems like a worthy investment.

  58. patriots123456 says: Jul 22, 2013 3:29 PM

    4th Place Field!

    Welcome to 4th Place Field, home of the Dallas Cowboys.

  59. luckyarmpit says: Jul 22, 2013 3:34 PM

    The fact that the Cowboys do not own Cowboys.com is 2nd only to the fact that it’s a Cowboys dating site. That completely and totally made my day Mike, thank you SO MUCH!

    – An NFC East Rival

  60. shadowcell says: Jul 22, 2013 3:35 PM

    I wonder how many people can actually name all these corporate-named stadiums and the teams that play there.

  61. crappygovernment says: Jul 22, 2013 3:40 PM

    They should have got Tebow, then they truly would have been America’s Team once again, and I would fear them as a Dream Team fan.

    Tony Romo is not a winner.

  62. darkneptune73 says: Jul 22, 2013 3:45 PM

    “Tony Romo Stadium”

    We know how much loved Romo is among that Cowboys’ fanbase, right? Right???

    -_-

  63. whysomanylosers says: Jul 22, 2013 3:47 PM

    ddjesus says:
    First off, 220/20=11m per year. Second, there are some jeans that are legitimately worth that much. If I can wear one pair of jeans nearly every day for 5 years before the crotch blows out, that seems like a worthy investment.

    _____________________________

    You must have some tiny junk.

  64. josephurban says: Jul 22, 2013 3:53 PM

    Since the citizens of Texas paid for this billionaire’s stadium shouldn’t they get naming rights ? Like “Taxpayers are Suckers Arena” ?

  65. selldannysell says: Jul 22, 2013 4:07 PM

    The Phone Booth!

  66. feekdafreak says: Jul 22, 2013 4:14 PM

    Call it “All-Talk & Too little action Stadium”!

  67. akboot says: Jul 22, 2013 4:18 PM

    All hat and no cattle, that’s your jerruh.

  68. cowpiesnotcowboys says: Jul 22, 2013 4:26 PM

    Perpetually Overrated Field

  69. bd18packer says: Jul 22, 2013 4:35 PM

    How about “The Stadium formerly known as Cowboys Stadium”. OR even “Tom Landry Stadium”. Show some class, Jerry. Remember the Cowboys when they were something other than a team of rejects, castoffs and losers?

  70. dakotazk says: Jul 22, 2013 8:36 PM

    There’s a dead squirrel on my head Stadium.

  71. tjoklr says: Jul 22, 2013 8:55 PM

    The right name would be THE LONESTAR stadium

  72. fumblenuts says: Jul 22, 2013 11:03 PM

    Cowpie Palace!

  73. med515 says: Jul 23, 2013 9:13 AM

    Has Jerry consulted with Eli Manning? Might as well just call it Giants Stadium. Smh

  74. defscottyb says: Jul 23, 2013 4:57 PM

    Did anyone else click on cowboys.com hahahahahahahaha.

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