Nearly four years after it opened, Cowboys Stadium will be known as something other than Cowboys Stadium. It will instead be AT&T Stadium.
Where the motto may or may not be, “Can you seat me now?”
“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” Cowboys owner Jerry Jones said in a release issued by the team. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”
It’s more than a standard naming-rights deal. The team and the company “will work together to deliver an interactive gameday experience for fans like no other,” according to the release.
The enhancements include doubling the capacity of the 4G LTE network in and around the venue, nearly doubling the capacity of the Wi-Fi network, and enhancing the team’s mobile app for in-stadium use.
The specifics of the deal aren’t known, but it’s expected to entail payment of $20 million or more per year. For doing nothing other than calling a building something else than what it already was called.