Most coaches are decidedly old school when it comes to social media.
Steelers boss Mike Tomlin is not most coaches.
Tomlin became the fifth NFL head coach with an active Twitter account yesterday, and he already has more than 60,000 followers in his first day.
His debut was typical straightforward Tomlin: “Hello Twitter. Expect no BS from me. Just straight fire!”
Hello Twitter. Expect no BS from me. Just straight fire!—
Mike Tomlin (@CoachTomlin) July 26, 2013
“This should be exciting, me delving into the social media world,” Tomlin said, via Alan Robinson of the Pittsburgh Tribune-Review. “We spend time talking to our guys about what to do and what not to do, and I thought it would be appropriate and timely to show them. We’ll see if I can do it in a professional manner. . . .
“My kids are getting to the point in their life where I need to educate myself about it largely, so I’m killing a couple of birds with the same stone. So follow me!”
One coach who won’t be following him, or anyone, is new Browns boss Rob Chudzinski.
“I’m not a real technology guy,” Chudzinski said, via Tom Reed of the Cleveland Plain Dealer. “I wouldn’t even know how to get started on that. I have a hard enough time with my cell phone. I’ve got a lot going on.”
If nothing else, having an account gives Tomlin the opportunity to keep tabs on what his players are tweeting about (such that someone else in the organization isn’t already monitoring that).