Chargers open practice Monday to season-ticket holders only

AP

As NFL teams try to lure more people to stadiums (as long as they leave their Indiana Jones/Joy Behar satchels at home), the Chargers have discovered a creative new wrinkle.

According to Michael Gehlken of U-T San Diego (via SportsBusiness Daily), the Chargers will open practice on Monday to season-ticket holders only.  The goal, obviously, is to get more people to buy season tickets.

“We’ve had a lot of new sales,” CEO A.G. Spanos said.  “Renewals are not where we’d like it to do be. . . .  We have over 1,000 more new [season] tickets sold than at the same point last year.  New sales-wise, year over year, we’re much better.  Percentage-wise on renewals, we’re about the same, but we started with a smaller base.  That’s what the problem is.  We’ve got to get our renewal percentage higher.”

It’s unclear whether giving season-ticket holders exclusive access to a training-camp practice will be enough to push fence-sitters toward buying tickets.  It is clear, however, that limiting access to paying customers won’t give the Raiders, Broncos, Chiefs, or any other team the ability to buy a season ticket and scout practice.

Early in Daniel Snyder’s tenure as owner of the Redskins, the team decided to charge a fee for training camp access.  Which allowed other teams to send employees to pay the fee, watch practice, and take notes.  Which resulted in a quick decision to quit charging for training camp access.

But the Chargers’ approach won’t give other teams an opportunity to show up for practice.   “We would not consider that charging admission to a training camp practice,” NFL spokesman Greg Aiello tells PFT via email.

Look for more teams to use this approach, then.  Especially those teams that don’t have lengthy waiting lists for the ability to buy season tickets.

13 responses to “Chargers open practice Monday to season-ticket holders only

  1. This isn’t a “new” wrinkle for the Chargers. I was a season ticket holder for the last 3 seasons, and they have always had an opportunity available for season ticket holders to go to a specific training camp practice.

  2. So they had 7 people at their first practice. Meanwhile in Green Bay they had two thousand people(not excluding or exclusive for season ticket holders).

    Plus the srimmage at Lambeau this Saturday night will have 80k, sold out in two weeks for a scrimmage.

    Thats cute they opened the practice for season ticket holders only.

  3. Not a creative new wrinkle by any standards, other teams around the NFL have been doing this for several years – The Patriots have had a season ticket only practice for the past five years.

  4. It’s ok to charge a fee to watch training practice – I can pull my kids from middle school to work and I can get a second job delivering pizzas to pay for my tickets. No problem.

  5. @paepae805

    Seven? You mean they double their season ticket holders since last year? I guess the fans are drinking the Kool-Aid in SD this year.

  6. They opened up a lot more practices to the general public this year. Free admittance, free parking.
    They also have practices exclusive to season ticket holders. That’s what Monday’s is.

  7. paepae805 says:Jul 29, 2013 10:23 AM

    So they had 7 people at their first practice. Meanwhile in Green Bay they had two thousand people(not excluding or exclusive for season ticket holders).

    Plus the srimmage at Lambeau this Saturday night will have 80k, sold out in two weeks for a scrimmage.

    Thats cute they opened the practice for season ticket holders only.

    Well of course Lambeau will be sold out. What else would people in Green Bay be doing that’s more exciting on a Sat night? Playing Bunco while downing a case of Natural light?

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