Fake football is better than no football. And the return of preseason football brought the viewers out in large numbers.
NBC has announced that the Hall of Fame game between the Cowboys and Dolphins averaged 10.1 million viewers. It’s the highest audience for any preseason game since the post-lockout contest between the Chargers and Cowboys in 2011, which drew an audience of 10.7 million.
The game was the No. 1 show for the week among adults age 18-49, 18-34, 25-54, and in all key adult-male demographics.
Speaking of demographics, we’re told that the 3.8 rating in the 18-49 demographic outpaced the MLB All-Star game by 19 percent, at 3.2.
So despite the periodic complaints about the quality of preseason football (one of the loudest voices in that regard belongs to the Commissioner), we still watch it. And not just because it’s on TV.