The Dolphins were very active in the free agent market this offseason and they traded up to the third pick of the draft to land Dion Jordan, a course of action that many saw as going all-in on the push for a playoff spot.
Owner Stephen Ross wouldn’t say that making the playoffs would define success for the team in 2013 when he met the media on Wednesday, however. Ross stressed the need to set a foundation for long-term success in Miami over the need for an instant payoff this season.
“We certainly want to make the playoffs,” Ross said, via Armando Salguero of the Miami Herald. “That was all done with that in mind. But I want to see growth in the team, and building the foundation for this season and future seasons as well. I don’t want to be a one-shot wonder.”
Ross was realistic about the need to win in the short term, however, when he faced questions about hiring a new CEO with an eye toward improving ticket sales. Ross said that offseason moves aren’t enough to get people to buy in, because “you have to win” to get the “proper response” from the public.
Ross feels he’s on the track to that, citing his “total faith” in coach Joe Philbin and the belief that they selected the right quarterback to lead the team in Ryan Tannehill, but a playoff spot in 2013 wouldn’t be a bad way to convince the masses.