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Jim Irsay to fans: You don’t really pay full price for preseason tickets

Jim Irsay AP

For NFL fans, nothing feels like a bigger rip off than having to pay full price for tickets to preseason games. Fans know they have to pay for two preseason tickets if they want the privilege of also paying for eight regular-season tickets, but they don’t have to like it.

Colts owner Jim Irsay, however, says those fans are missing the larger point. Irsay says that while preseason tickets are bundled in with regular-season tickets, and all 10 games have the same ticket price stamped on them, the reality is that the tickets don’t really all cost the same.

In a series of tweets, Irsay explained to fans how he sees it: You pay a lump sum for 10 season tickets, knowing that some games (like Peyton Manning’s return with the Broncos on October 20) are worth a lot more than face value, and other games (like the two preseason games) are only worth buying so you’ll have the ability to also buy tickets to the Broncos game. Irsay says season tickets shouldn’t even have individual prices on individual tickets because the reality is the value of the tickets to the 10 home games varies widely.

Irsay’s logic is sound: The two preseason tickets are treated as two-tenths of the cost of season tickets, but we all know that the real reason to buy season tickets is to get to see your team for eight regular-season games.

Still, it feels a little uncomfortable seeing a guy who inherited a billion-dollar business from his rich dad telling his customers that they shouldn’t complain about spending their hard-earned money on his high-priced product.

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178 Responses to “Jim Irsay to fans: You don’t really pay full price for preseason tickets”
  1. elwayfanj says: Aug 14, 2013 12:42 PM

    Nobody is going to like it but what he’s saying makes sense.

  2. YouMadCauseImStylingOnYou says: Aug 14, 2013 12:46 PM

    Someone needs to get this drunk off twitter.

    Embarrassing.

  3. robdog0721 says: Aug 14, 2013 12:46 PM

    Used to like this guy. Seemed different and very fan friendly. But the last few years he’s made statements that honestly make me wonder if the drinking problem his father has hasn’t trickled down. Hope not. Wouldn’t with that on anyone but he really makes me wonder. This is extremely insulting to a fan.

  4. robdog0721 says: Aug 14, 2013 12:46 PM

    “had”

  5. therealhardt says: Aug 14, 2013 12:46 PM

    Basically irsay, and the other owners are saying – “that’s the way it is, shut up and pay us”. This arrogance, and the owner’s gouging at the stadium is why I’d rather watch at home.

    Ps – irsay has always been nothing more than the spoiled son of a rich father…I wonder if he feels good telling people who actually worked for their money, how to spend it…

  6. haywoodjablowme1 says: Aug 14, 2013 12:47 PM

    Then raise the price of regular season tickets and let people in for free for the 2 home pre-season games.

  7. hakunamangata says: Aug 14, 2013 12:48 PM

    Nothing like a billionaire telling people who have to work for those “under priced” tickets how fortunate they are that he doesn’t charge more.

  8. cardsfann1 says: Aug 14, 2013 12:48 PM

    I see what he is saying and still disagree with him…

  9. rt61 says: Aug 14, 2013 12:48 PM

    Come on Irsay — I’d rather you just tell it like it is than try to BS a justification of the cost-value of attending ANY game, not just the preseason. The entire experience at the stadium is a ripoff. The only reason fans, inlcuding myself, continue to go is for the tailgaiting experience.

    BTW, I heard the niners new statium has free Wi-Fi with the RedZone channel and in-game replays — very nice.

  10. milhousemn says: Aug 14, 2013 12:48 PM

    He is right that market value varies from game to game but wouldn’t it be just as easy to increase the regular season ticket prices by 11.11% and then make preseason games 1/2 price? I think that ends up even over the 10 games.

  11. kingmj4891 says: Aug 14, 2013 12:49 PM

    The one time that Jim Irsay is 100% right!

  12. siggtacular says: Aug 14, 2013 12:49 PM

    Irsay is a spoiled idiot who inherited a franchise from his LOSER father who STOLE a franchise

  13. marvin120 says: Aug 14, 2013 12:49 PM

    Really like that you included that last sentence. Amen

  14. DaveKShape says: Aug 14, 2013 12:49 PM

    So that means that you’re going to charge less for concessions and parking at the preseason games and overcharge accordingly for the bigger games, right Jim?

  15. radrntn says: Aug 14, 2013 12:50 PM

    get your boots on…it’s getting deep

  16. baily67 says: Aug 14, 2013 12:50 PM

    eventually, the stadiums are going to be emptier and emptier b/c tv’s are getting bigger and better.

  17. morgusthemagnificent says: Aug 14, 2013 12:51 PM

    So, is he suggesting fans should ‘scalp’ their tix to games that are worth more in order to pay for games of less worth ala preseason games??

  18. paepae805 says: Aug 14, 2013 12:51 PM

    I love the rationale. It makes perfect sense to this football fan. The milwaukee brewers base their prices on who they play with higher prices for Cubs Games. Just imagine the outrage if owners charged higher for division games. I find nothing wrong with his logic

  19. Eternal Optimist says: Aug 14, 2013 12:51 PM

    I can’t wait to see what falls out of this guy’s head as he ages to the point of being the next Al Davis. I pity the poor fans in Indy. What arrogance!

  20. honkeyt says: Aug 14, 2013 12:51 PM

    It’s time to boycott the NFL.

  21. hailskins94 says: Aug 14, 2013 12:52 PM

    You can obviously tell this guy inherited his money instead of making it himself. Sharp as a marble.

  22. filthymcnasty1 says: Aug 14, 2013 12:52 PM

    I’d like to personally thank Jim Irsay for explaining how I should feel.

  23. ballboy48 says: Aug 14, 2013 12:52 PM

    Stop drinking Jimmy. So what happened when your team won 2 games a few years ago? Your fans overpaid for 10 games.

  24. sdisme says: Aug 14, 2013 12:52 PM

    Try explaining this when you can’t make a game and try to resale the ticket.

    I know Louisiana has a law that Tickets cannot be sold at more than their face value price except on the Internet. RS § 4-1

  25. ravensrooster94 says: Aug 14, 2013 12:52 PM

    Don’t get me started on the topic of expected value but Jimmy must his hitting up his old man’s scotch bottle.

    The 10 home games may have varying value to Jimbo, but $120 per game is $12o per game times 10 to me, whether it’s the first string that plays or the stiffs that will be working at a Hertz counter at the end of training camp.

    Another failed rationalization for charging full price for practice games.

  26. rdumont55 says: Aug 14, 2013 12:53 PM

    I cannot believe that this owner just tweeted those comments. A ticket has face value in any sport regardless of the opponent. If he thinks that assigning separate ticket prices for games based on opponent is what should be done, then he better reduce the Colts bad opponents like the Titans by 50%. This has to be the dumbest comments by an NFL owner ever!

  27. jeremycrowhurst says: Aug 14, 2013 12:53 PM

    Single-game ticket prices are the same for all 10 games at Lucas Oil Stadium.

    Read your own team’s website, Jim.

  28. pone27 says: Aug 14, 2013 12:54 PM

    Hey Football Fans:

    It’s a business, just like anything else.

    No pro-sports team will just give you free tickets. Everyday the stadium uses electricity, water, etc. especially in a large venue, it costs money.

    Irsay’s logic makes complete sense. We are all fans, we all expect our money’s worth, I get it, but in the end, a profit must be made, and Irsay here is clearly explaining where he makes the profit, and where he doesn’t.

  29. rdumont55 says: Aug 14, 2013 12:54 PM

    And the Jaguars by 75%

  30. whatnojets says: Aug 14, 2013 12:55 PM

    Can’t even watch the games on TV!!
    Time Warner Cable “kicked-off” CBS from its programming schedule!!

  31. hakunamangata says: Aug 14, 2013 12:55 PM

    The apple doesn’t fall far from the alcohol soaked liver does it Jimmy boy?

  32. 12444uggg says: Aug 14, 2013 12:56 PM

    The Irsay hate is so predictable. He’s actually technically correct, though I wouldn’t want to pay for preseason.

  33. chiadam says: Aug 14, 2013 12:58 PM

    Now can he explain why the people had to pony up $620 million of the $720 million needed to build his new stadium? I’ll wait here for this bottle jockey to post that story on twitter.

  34. thermanmerman99 says: Aug 14, 2013 12:58 PM

    cue the bitter baltimore fans with their “stolen franchise” remarks again , yet you don’t see cleveland browns fans invading every ravens story crying about baltimore stealing their team , what a bunch of little crybabies in baltimore

  35. db105 says: Aug 14, 2013 12:58 PM

    Reality is that most season ticket holders pay a higher price per ticket for a similar seat than do people buying single game tickets from the box office.

  36. joetiburzi says: Aug 14, 2013 12:58 PM

    What he’s saying makes complete sense, but he should probably keep his mouth shut because most fans aren’t going to get it.

    The comments section of a website is a great place to go if you’re looking to prove that a lot of people don’t really understand supply and demand.

  37. wikipediasaidso says: Aug 14, 2013 12:59 PM

    So by Irsay’s logic (never thought I’d be using that phrase) when they sell single game tickets outside of a season ticket package, how does that “you don’t really pay full price” argument work?

  38. bunkslurpscrabmustard says: Aug 14, 2013 1:00 PM

    A town drunk just like his old man. Good riddance.

  39. jdavisevo says: Aug 14, 2013 1:00 PM

    Irsay’s comments really only make sense if you plan to sell your ticket to the games that he might view as ones that are under priced(Broncos/Texans). If you’re going to go to the game, then you paid face value for that ticket, which is the same face value you paid for the preseason ticket as well. While the market value of the Broncos ticket may be higher than what you paid, you don’t actually get to realize that gain until you sell the ticket yourself.

  40. twilson962 says: Aug 14, 2013 1:01 PM

    Really? Cuz they have the same price on them as every other ticket.

  41. chiadam says: Aug 14, 2013 1:02 PM

    I like the “premium games are underpriced by 400%” logic. Because it should cost $3,000 to take your family of four to an NFL game.

  42. sschmiggles says: Aug 14, 2013 1:02 PM

    No pro-sports team will just give you free tickets. Everyday the stadium uses electricity, water, etc. especially in a large venue, it costs money.
    _____________________

    Gotta love the 1% apologists… yes… we are aware the games shouldn’t be free… but as consumers we have a right to voice our opinions about the pricing of tickets. That’s the point of a free market.

    I don’t get the types who jump to defend big companies and CEOs, as if it’s the consumer’s role to serve them instead of the other way around.

    The NFL keeps talking about attracting more fans to its games. Well, maybe people would think it about it if the prices were worth the experience. They aren’t.

    Lower ticket prices. Get rid of all the Jumbotrons, wifi internet and all that other crap we don’t care about and don’t want to pay for. That is how you can afford to lower prices and still make a profit.

    It’s not my job to buy your product; it’s yours to sell it to me at a price I’m willing to pay.

  43. justanotherdummy says: Aug 14, 2013 1:02 PM

    Super rich people who have no hand in accumulating said fortune should not speak on any matter of finance, other than to thank their ancestors for earning such a princely sum that they now may squander. Somebody from the league has forgotten to mention to the Indianapolis Idiot that more people are staying home and watching on Hi-Def tv, and the customer who actually do pay to attend games should be coddled like the Golden Goose that they are.

  44. gisellichek says: Aug 14, 2013 1:02 PM

    No way I am buying this… I don’t know how it works in Indy But in NE.

    Reselling tickets for more than face is grounds for having your tickets taken away. At least as far as Bob Kraft is concerned. Pats season ticket holders cannot resell tickets at a value higher than face on the official resale sight.

    That is not to say you can’t resell them but we have to be sneaky about it and not put the exact location on the sale sight the seats are located so the Pats can’t tell who is selling the seats. if you get caught scalping they will take them away.

    Preseason games remain a total rip off… I mean I can’t even give mine away.

  45. Indybear says: Aug 14, 2013 1:04 PM

    All this from an a$$ clown of an owner that recently squeezed the city (again) for more money for Loser Oil Stadium. He’s a continuous embarrassment and his problem isn’t just the bottle. It’s that, plus prescription meds and a fair amount of blow. It’s gone on so long it’s become stupidly funny. Trust me, I happen to live in the same redneck city.

  46. morgusthemagnificent says: Aug 14, 2013 1:05 PM

    I donate my preseason tix to a local youth group.. Tax write-off and some under privileged kids get to see a NFL game in person — WIN / WIN

  47. germanstingray says: Aug 14, 2013 1:05 PM

    It’s a travesty that the NFL owners subject the fans to preseason games at all. I don’t care about the resale value of tickets, and my preseason tics have the same price on them as all the rest. I hope the rest of the owners discipline Irsay for his drunken behavior.

  48. belairirish says: Aug 14, 2013 1:05 PM

    Hey, Jim, if we’re talking about value, then how’s this: Instead of spending thousands of dollars on tickets, I still watch the game, but in the comfort of my home or neighborhood bar and put that money toward food, drinks, gas, or lots of other way more important items. And I don’t freeze or sweat my butt off in the process.

  49. brocklanders819 says: Aug 14, 2013 1:05 PM

    Preseason games are horrible for the NFL. Regardless of whether Irsay’s logic is sound or not they rip off fans, they are boring to watch and they do nothing to promote the sport. They might have meant something when players used them to get back in shape after selling insurance in the offseason, but now they are just an excuse to extract hundreds of dollars from the most loyal NFL fan’s pockets every single year.

    Are there games where street values exceed the face value of tickets? Sure… in some places. I doubt very much that is the case in Jacksonville or Oakland though. I have a hard time believing that teams are underpricing their tickets in any significant way.

  50. 8to80texansblog says: Aug 14, 2013 1:06 PM

    I almost never agree with or like anything that comes out of Irsay’s twitter account. I think he should take a lesson from posters on this board.
    “You are a slave to what you post, and master of what you don’t”

    That said. He actually makes a lot of sense and his solution is quite appropriate. Or just lower preseason ticket prices and raise regular season ticket prices proportionally… Same end game…

  51. hrmlss says: Aug 14, 2013 1:06 PM

    So if the schedule is full of games like Dallas, Detroit, Jets, and Vikings, does he refund people?

  52. 1972wasalongtimeago says: Aug 14, 2013 1:06 PM

    Ever wonder what people mean by the phrase, “peeing on your leg and telling you it’s raining”? Now you know.

  53. dirtydrew says: Aug 14, 2013 1:08 PM

    What about when your team blows. I paid for tickets for a team for 8 losing seasons. There were zero games that were worth more than face value. What about when Peyton was hurt and they won 2 games? We’re there any premium over face value games that season? Not exactly. Preseason games are the biggest screw ob in sports.

  54. gooseusaf1 says: Aug 14, 2013 1:09 PM

    To put it simply, Irsay is saying, “To find a good T-bone you can stick your head up a bull’s butt but he’d rather you ask the butcher” (adapted from Tommy Boy)

  55. FinFan68 says: Aug 14, 2013 1:10 PM

    I’ve said essentially the same thing for years and always get blasted by season ticket holders that perceive they are getting ripped off. The issue has always been the price printed on the tix that people get riled up about. Say you pay $1000 for season tix (8 reg + 2 preseason). Printing $100 on each ticket is the same overall cost as printing $125 on each reg season game and “free to season ticket holders” on each preseason game. It’s all about what each individual chooses to believe.

  56. patriotinvasion says: Aug 14, 2013 1:10 PM

    No one is being forced to buy season tickets. Anyone who thinks they are too expensive can simply not buy them. That’s how this country works. The product is worth whatever people are willing to pay for it and if they keep filling the stadiums at the current prices, then that is what they are worth.

    Personally, I don’t go to games very often because the cost of attending isn’t worth the experience for me. I am fine with the comfort of my own couch watching in HD.

  57. evilglazers666 says: Aug 14, 2013 1:11 PM

    umm. yeah what he said..?

  58. zokie3180 says: Aug 14, 2013 1:11 PM

    So Irsay is basically saying that the value of some games are higher because of certain circumstances ie. Manning coming to town, making up for the value of the preseason games. So my question to MR. Irsay is if that is the case and lets say Peyton does not play that game for some unforeseen reason are you going to pay the season ticket holders the difference in value? What about if the team went 0-16 what would the value of each regular season ticket be then? Mr Irsay You sir are full of CRAP.

  59. richc111 says: Aug 14, 2013 1:12 PM

    Well then use varabile pricing and let the fans decide. I split season tickets for the Buffalo Sabres and they use it. It is great for a fan becuase you can scalp the overvauled games and use the money to pay for the other 80% of the season. You see it is a win win

  60. brocklanders819 says: Aug 14, 2013 1:12 PM

    Why does Irsay dress like a made man? I’m waiting for Joe Pesci to spring out and whack him.

  61. Stiller43 says: Aug 14, 2013 1:12 PM

    He has a point…but he’s talking about what individuals value vs what they pay.

    Sure, the broncos tix may fetch more on stubhub than another game against the texans, but not all fans may not care to see manning in an orange jersey.

    The REALITY is, all 10 tickets cost the same exact price per ticket , and assuming youre going to each of the ten games, you paid the same price to see luck vs joe shmoe for half a quarter as you will pay to see luck vs manning for 4 quarters.

    If he wants to be right, cut the preseason tix in half, then add on that cost to the reg season tix (spread out over those 8 games), and tell fans to shut up.

  62. raiderufan says: Aug 14, 2013 1:13 PM

    haywoodjablowme1 says:
    Aug 14, 2013 12:47 PM
    Then raise the price of regular season tickets and let people in for free for the 2 home pre-season games.

    Ok…so up top someone said $120 a game. We’ll use that.

    $120 x 10 = $1,200

    So to get to that $1,200 you’d like the reciept to say that the 8 regular season games were more and the preseason less? Even if the total is still $1,200?

    What?! It feels like people are rejecting the logic Irsay is using simply because they don’t want to pay for pre season and not because what he’s saying isn’t making sense.

    The truth is…it should just be cheaper. They are pricing the regular fan out of games for an expierence that isn’t better than sitting at home and watching TV.

  63. themostlogicalofvoices says: Aug 14, 2013 1:13 PM

    BTW, I heard the niners new statium has free Wi-Fi with the RedZone channel and in-game replays — very nice.

    ———————————————————————————–

    But you’ll probably have to buy an official licensed NFL tablet or smartphone to use the WiFi

  64. ohiogator says: Aug 14, 2013 1:13 PM

    Dudes an idiot and he knows it.

  65. bigtimebrownie says: Aug 14, 2013 1:14 PM

    The Irsay family has always had such concern for the fans…it’s touching…be it moving the team from Baltimore at midnight, sitting the starters when a perfect season was possible…or explaining the “trust fund” economics of season tickets to us poor slobs. It’s rare to find an owner so in touch with the common folk.

  66. packerbackernj says: Aug 14, 2013 1:15 PM

    Same logic suggests anyone who bought the bundles for the 2011 season when the colts went 2-14, got royally under valued tickets.

  67. gt40bear says: Aug 14, 2013 1:15 PM

    Pretty big words from a rich brat who never worked a day in his life and whose team played an entire season like it was preseason two years ago! Have a drink on me Jim!

  68. nfcwest1hawksfan says: Aug 14, 2013 1:15 PM

    I agree wholeheartedly about the comments supporting free market and our ability to decide whether or not to purchase tickets or any item for that matter BUT I thought… “Still, it feels a little uncomfortable seeing a guy who inherited a billion-dollar business from his rich dad telling his customers that they shouldn’t complain about spending their hard-earned money on his high-priced product.”… was a perfect summation of this jerk!

  69. nfl fan says: Aug 14, 2013 1:15 PM

    Just shut up Jim.

    Paying any more than 1/2 price for pre-season tickets is a ripoff. It’s the worst part of being a season ticket holder…or should I say, another reason not to be a season ticket holder.

  70. 69finfan says: Aug 14, 2013 1:17 PM

    Perception is reality!

  71. bluereign says: Aug 14, 2013 1:17 PM

    What he’s saying does NOT make sense. The PreSeason tickets cost the same per game as the regular season games. Secondary market prices don’t affect how much the face value of a ticket is when it comes to the Colta making money, because they cannot gouge prices unlike the scalpers. He’s essentially telling fans all around the league that they will never drop the price of preseason games even though they are watered down displays of product.

  72. deedub22 says: Aug 14, 2013 1:19 PM

    What was the “value” of a Colts ticket when they were 2-14 and Peyton Manning was sitting at home?

  73. herman23934 says: Aug 14, 2013 1:20 PM

    If I was an owner I would print my season tickets with a higher face for regular season and lower for preseason. The cost would ultimately be the same. People may just feel better with 2 free games.

  74. miked9278 says: Aug 14, 2013 1:22 PM

    Does that mean I should get a refund for what at had to sit through the past two seasons in philly? The value of those tickets was $15. It said $75 on it.

  75. 2manyconcussions says: Aug 14, 2013 1:23 PM

    The fact that Irsay has to explain why these tickets are a good value is a testimony to the NFL’s failed marketing strategy with respect to preseason and regular season games. If they had any brains, they would come up with a strategy where their season ticket holders didn’t feel cheated. This is not rocket science.

  76. mdenemiller says: Aug 14, 2013 1:24 PM

    The problem with his logic is that while he is technically correct that the value of some regular season games is higher, the value of others (Titans, Jags) is lower. That also does not take into consideration the lowered value of, say, a 2 and 14 team (think 2 years ago, Jim), in which the value of each game is diminished. The only way (and it isn’t practical) to adjust for this factor would be to sell the tickets on a game-by-game basis as the season progresses – that way you would see the “true” value of a game ticket. I’m also guessing the certainty of ticket revenues by block pricing is something that the owners wouldn’t like to surrender. So Jim, in the words of a different writer at a different site…shaddup.

  77. squinn21 says: Aug 14, 2013 1:25 PM

    Sooooo what about the fans that dont have season tix yet still pay reg season prices for pre season?

  78. indywilson40 says: Aug 14, 2013 1:25 PM

    If you don’t like it, stop going to the games.

  79. d10ballfan says: Aug 14, 2013 1:25 PM

    But how do you truly value a game? If Manning gets hurt two weeks before the play the Colts, the value obviously goes down. Will ticket prices?

    There is no way Irsay would agree to this concept. And try jacking up some prices 400% and see how many people stay home. This is just window dressing on the real problem of having to pay for garbage preseason games. So if the Colts make you pay $10 to get into a preseason game, Irsay is saying he would raise ticket prices for regular season games? I don’t see that happening. I call BS.

    Then you would also have to value seat licenses, the state of the team, etc.

    As a Browns fans the owners would be paying us every year to show our faces in that joint.

  80. capslockkey says: Aug 14, 2013 1:26 PM

    Irsay needs to inform the league office about this then. If pre-season tickets aren’t really worth the face value printed on them, then why won’t the NFL ticket exchange let me list them for less than face value? I can’t even attempt to sell them on there because of that issue.

    Also, last I checked parking and concessions for each game don’t fluctuate.

  81. eaglesw00t says: Aug 14, 2013 1:26 PM

    Ok Jim, Ill bite.

    Please answer this then. If your team goes 0-16 for the first time in NFL history, and you know your team is garbage every single week, are the tickets then free?

    You cant tell me that youre giving me a set value for a seasons worth of football and that it balances out in the end. If your team is 16-0 and every game is in high demand, yes. If your team is crap, and they cant sell the tickets for face value (think Jaguars) you cant rationalize it on a per game basis.

    Another silver spooned idiot.

  82. eagles512 says: Aug 14, 2013 1:26 PM

    What a total idiot

  83. brutus9448 says: Aug 14, 2013 1:27 PM

    Irsay is the worst owner in the NFL by far. dumping games to get the # 1 pick should never be allowed.

  84. alexb1234 says: Aug 14, 2013 1:27 PM

    WHAT AN IDIOT!! JUST A CASE OF A BILLIONAIRE WHO IS OUT OF TOUCH WITH REALITY.

    What about the REAL FAN who actually wants to go to the games and doesn’t care about selling the tickets? In the case of the REAL FAN it doesn’t matter how much the tickets are worth because they are going to the game whether they are playing the Broncos or the worst team in the NFL. You are ripping the REAL FAN off not the person trying to sell their tickets if you are just trying to sell the tickets then his stupid theory makes sense….
    Then again the owners have made it clear with PSLs and over priced tickets and forcing fans to pay for preseason tickets that they really dont care about the fans anyway.

  85. capslockkey says: Aug 14, 2013 1:28 PM

    Riddle me this Irsay, why aren’t single game tickets sold directly through the box office at different prices then?

    Irsay’s whole “value” basis is on the secondary market which the NFL doesn’t see a dime of.

  86. tundey says: Aug 14, 2013 1:28 PM

    What he’s saying makes sense only if you don’t consider that season ticker holders are being FORCED to buy the preseason tickets. So even if they preseason tickets are $5, the fact that they are bundled in with regular season tickets is unfair. If he thinks he’s right, why not come right out and unbundle the package and see if preseason tickets will say for even $5. Nobody likes bundling…especially when you are forced to buy the bundle and you don’t know how much each individual part of the bundle costs.

  87. coolzog says: Aug 14, 2013 1:28 PM

    That’s fine, just give people the option to opt out of buying them Jim. (even if you only refund the price of 1 regular season game to opt out of both preseason games)

  88. Joemontanaflacco says: Aug 14, 2013 1:29 PM

    Typical condescending over entitled rich brat. He should run a cable or satellite TV company if he enjoys bamboozling his customers so much.

  89. ridingwithnohandlebars says: Aug 14, 2013 1:31 PM

    Stop making the season ticket holders feel like they are paying full price for the preseason games and a lot of them will stop complaining.

    I would not mind paying the same amount I currently pay and having the face values of the tickets change so the value of the preseason games is cut in half and the value of the regular season games goes up to balance out. I still probably would not be able to sell the preseason games for that much but it would make me feel better.

  90. leroyquimby says: Aug 14, 2013 1:32 PM

    it feels a little uncomfortable seeing a guy who inherited a billion-dollar business from his rich dad telling his customers that they shouldn’t complain about spending their hard-earned money on his high-priced product.
    ========================
    Kinda like white people telling Native Americans they shouldn’t be offended by the name Redskins and it isn’t racist but I digress.

  91. swagger52 says: Aug 14, 2013 1:32 PM

    What he is basically saying is..

    If you pay a lump sum I can get more out of you because that set the rate/game at what the premium game would bear, and then overcharge for all the rest.

    In college, the season ticket cost is the total price of all the individual games. The premium games cost the most.

    He lies, just like his dad did with Baltimore.

  92. concord148 says: Aug 14, 2013 1:34 PM

    Irsay, you sound like an airline company, please pay more for check in baggage.

  93. genericcommenter says: Aug 14, 2013 1:35 PM

    Well, he does give away bags of cash on twitter. So there’s that.

  94. EJ says: Aug 14, 2013 1:37 PM

    I pay to see my favorite team, not for their opponent. So to me, every game is even during the regular season, no more no less. So in my eyes, we still get ripped off with the preseason games. The preseason games should be free.

  95. skinsfan2013 says: Aug 14, 2013 1:37 PM

    how about the ticket prices are too freaking high, preseason or regular season……rich folks always trying to get richer off the backs of the less fortunate……….SMH

  96. buddysguys says: Aug 14, 2013 1:38 PM

    Ill pay for redzone and enjoy my sundays. Instead of paying a clown like this money. his logic may be right but he needs to realize that we are the reason the NFL is what it is now the owners not the players not the coaches the FANS made this sport the size it is. We can take it away just as fast as we built it up.

  97. getyourownname says: Aug 14, 2013 1:39 PM

    “It’s not my job to buy your product; it’s yours to sell it to me at a price I’m willing to pay.”

    Yes. But if he sells out (or nearly so? – I don’t know Indy attendance rates), he has plenty of people willing to pay, even if not everyone is willing. And sites like PFT probably help maintain that willingness to pay by stimulating fan passion.

    The theoretical long-term issue for owners is when fans decide en masse to stay home and watch instead of attend games. But with broadcast revenues already high, and that will likely increase as viewership (i.e., TV ad revenues) increases (as opposed to being tied to game attendance), that eventuality may not be so bad economically for teams.

  98. FinFan68 says: Aug 14, 2013 1:41 PM

    69finfan says:
    Aug 14, 2013 1:17 PM
    Perception is reality!
    ~~~~~~~~~~~~~~~
    Only for those unwilling or incapable of looking for the truth/reality on their own.

  99. bcgreg says: Aug 14, 2013 1:41 PM

    Toolbag.

    You wanna make that claim, then drop the price of concessions and parking for the 2 preseason games by 2/3. Otherwise, stop making excuses for charging FULL PRICE for the 2 preseason games. You sound like you’re trying to convince yourself that it’s not a ripoff. You know what something is worth? What someone pays for it. If someone pays face value (say $75) for a preseason ticket, then that’s what it’s worth. If someone pays the same $75 for the same ticket for the week whatever game for Manning’s return because they bought the season ticket package, then that’s what it’s worth. The Manning game ticket is ONLY “worth” more to the customer who DIDN’T pay for the season ticket package. And no offense, if you don’t buy the season ticket package, then you’re gonna pay more than face for ANY game even the Jacksonville game 90% of the time.

    And do you get 2 wins in the win column if you beat Manning in his return? NO! So, it is just another regular season game that counts for one win–or one loss–and that would be sold out even if Curtis Painter was the opposing QB.

  100. nfl fan says: Aug 14, 2013 1:42 PM

    filthymcnasty1 says:
    Aug 14, 2013 12:52 PM
    I’d like to personally thank Jim Irsay for explaining how I should feel.
    —————————————————
    Yes, especially after paying a PSL “for the right” to purchase season tickets.

  101. hockeykrishna says: Aug 14, 2013 1:45 PM

    Hey Tool Bag Jim,

    I’m a Pats season ticket holder, and if I sell my “good games” for more and that person screws up and gets kicked out, I lose my tickets. However, Krafty Bob will let me be protected if I sell my tickets through the Pats, but at face value.

    So where’s my games that are “worth more”. Shouldn’t Kraft let me charge more based on your logic Jim???

    Every time an owner speaks, fans get hosed.

  102. bigrains says: Aug 14, 2013 1:45 PM

    You guys need to chill. all preseason games for EVERY team are full price. Irsay is just trying to make you feel better. Lol he’s trying. And for those saying poor Indy fans. He might make an ass of himself sometimes. But he ALWAYS puts a winner on the field. ALWAYS! Jerry jones, al Davis, etc. we’re there GMs. Jim doesn’t wanna be GM. Because he wants to WIN

  103. awdlmd says: Aug 14, 2013 1:46 PM

    Instead of sending that tweet he could have sent an email to the ticket department telling them to take the price off the tickets. But he didn’t. Because he is full of ####.

  104. proflonghair says: Aug 14, 2013 1:50 PM

    You can pretend that’s right for season ticket holders, but there are plenty of individual game tickets sold, and that math doesn’t work so well there, does it?

  105. davidj87w says: Aug 14, 2013 1:50 PM

    All these Irsay and Colts haters.

  106. marcinhouston says: Aug 14, 2013 1:50 PM

    Yes, but until they stop printing a price on the ticket, why print a ridiculous price. Also, sometimes teams play a different ratio of games in the regular and pre-season, usually due to playing home games far away which they cannot make fans buy. During Katrina the Saints missed a lot of regular season games in the dome the first season, and I believe had no preseason home games in the dome the next as repairs were completed, so one year fans paid full price for preseason games and then got refunded for regular season, while the next season they got regular season tickets at full price without having to pay for preseason. Meanwhile, some teams play a game in London, or have a game moved to the road due to snow, and fans end up paying full price for two preason games and only getting 7 regular season games. It would be more consistent to offer preseason games at half price.

  107. robf2010 says: Aug 14, 2013 1:52 PM

    “Who are you going to believe? Me or your lying eyes?”

    Richard Pryor

  108. minnesoulja says: Aug 14, 2013 1:53 PM

    I can’t clearly hear him,

    Has this man fallen into….

    A HOLE!?

  109. nflpoker says: Aug 14, 2013 1:56 PM

    So are the single game ticket prices get adjusted up or down depending on the importance of a game or the team your team is playing that Sunday during the regular season?? Then the preseason games should be priced lower then, given his logic. Is he pricing his tickets that way right now??

  110. jacktheraven says: Aug 14, 2013 1:58 PM

    Now I know he’s drinking. He expects us to believe this?

  111. redbirdsrising says: Aug 14, 2013 1:59 PM

    Basically what he is saying is if they lower prices for preseason tickets, prices for regular season games will go up dramatically.

    Makes sense, problem is you have to understand economics to agree with him.

  112. joeknowsnada says: Aug 14, 2013 1:59 PM

    This is probably redundant to a lot of other comments, but, hey, Jim, I go to the games to see MY TEAM WIN. I really don’t care who they play. THEY HAVE TO WIN. Under your “let them eat cake, those starving peasants!” logic, then, you should fork back over to me the cost of ANY ticket where a) the Colts lose, or b) they stink, or c) they lose to the underdog team who does not have a superstar that everyone is coming to see. Not gonna do it, right, Drunko Jimbo? Didn’t think so. Therefore, if you want to play the game that, well, we should be paying top dollar for main attractions, give me back my money when we don’t, or charge less for same. Charge me $10 for pre-season, then $200 for regular game, and let ME choose, NOT YOU! You owners force season ticket holders to buy it all. You want a tier system, like cable? Be my guest. Play to half-empty stadia, Jacka_ _!
    Monsieur Half-a-King who has the brain of a duck, you know!

  113. footballislife01 says: Aug 14, 2013 1:59 PM

    The game is better watching from home, so is Basketball. Baseball is the only of the 3 that I would rather be at than to watch it at home. I pay my price for season tickets, it just called NFL Ticket. Get more game and the food and drinks are cheaper.

  114. harrycanyon says: Aug 14, 2013 2:00 PM

    I’ve been to plenty of pre season games, and have never paid for a ticket to one. They should cost about 5 bucks for a ticket. Preseason is for the benefit of the TEAM, not the fans. The fans should not have to pay for meaningless warm up games.
    Here’s my idea for preseason. Travel the teams. Atlanta vs Jacksonville in Seattle, etc… no home team pre season games. Make them cheap, and it gives fans a chance to see teams they may not have seen before.

  115. vgferenzi says: Aug 14, 2013 2:03 PM

    Ignorant fans amaze me. He is absolutely right. When you buy baseball tickets you pay more for games against division rivals and headliner teams, it says so right on the ticket. If they decided to add all that up and divide by 82 would you really believe you were paying the exact same price for Red Sox vs Yankees as you were for Red Sox vs Houston, or KC, or Cleveland?

    The fact that NFL teams divide the whole package by 10 doesn’t change this fact. If you get charged $1000 dollars per year for a seat and it says $100 on the ticket will it really make you feel better if the eight regular season tickets said $120 and they dropped the preseaon face value to $20?

    The outrage in these comments is astounding and makes me weep for the future of our country. I don’t know what is worse, the sense of entitlement about the ticket price (which you are entitled not to purchase) or the fundamentally bad math. Reminds me of the guy ranting at the market the other day about how he would never pay $0.66 for avocados when they’re 2/$3 down the road…in fact I’ll bet that guys has already posted in here.

  116. jacktheraven says: Aug 14, 2013 2:04 PM

    As long as demand exceeds supply, owners will keep selling preseason games at reg. season prices. In Baltimore, the season is sold out. There are thousands on a waiting list to buy these overpriced tickets. Don’t expect an owner to lower prices on ANYTHING, till demand goes down.

  117. pack93z says: Aug 14, 2013 2:04 PM

    Then it is a poor job by the NFL in marketing their product.. if Isray is defending the point.. then raise the ticket prices on the regular season and actually shrink the pricing in the preseason.

    But that would not fit the NFL agenda of expanding the regular season to soak more TV revenue in.

    By making it appear that the preseason games cost fans the same.. it lends support to the leagues stance to expand the regular season schedule at the expense of the players bodies.

    Either way.. it is becoming harder and harder to justify a season ticket package for the average fan.

    That is until they squeeze out the profit margins for the networks and are forced to go to a pay per view package for all NFL fans.

  118. joeknowsnada says: Aug 14, 2013 2:06 PM

    And, by the way, on the “win” theme, I buy season tickets so I can buy playoff tickets. AGAIN, I don’t care who we are playing, I care about WINNING. That’s what I pay for when I buy season tickets.
    Hey, Jimbo, remember (you probably don’t, you were sleeping it off at the time) when NFL tickets were available at the walk-up window? For $20 or less, game day? Not that long ago, pie-eyed face!

    Think about that, the next time you mix economics 101 with lack of sensitivity training.

    Yet one more arrogant guy with no conscience. You would not find the Maras or the Rooneys being this off-base. Well, then again, the Maras ripped off their own season-ticket holders with the ridiculous price increases they foisted upon them at the new Meadowlands stadium. Rooneys, then.

  119. koolaidsgonebad says: Aug 14, 2013 2:08 PM

    Oh thanks for the logic there Isray. Now I understand when I pay $12 for a beer at the game, I am actually paying for the cup and the BEER IS FREE!!!!

  120. pone27 says: Aug 14, 2013 2:09 PM

    Gottta love the 1% apologists… yes… we are aware the games shouldn’t be free… but as consumers we have a right to voice our opinions about the pricing of tickets. That’s the point of a free market.

    I don’t get the types who jump to defend big companies and CEOs, as if it’s the consumer’s role to serve them instead of the other way around.

    The NFL keeps talking about attracting more fans to its games. Well, maybe people would think it about it if the prices were worth the experience. They aren’t.

    Lower ticket prices. Get rid of all the Jumbotrons, wifi internet and all that other crap we don’t care about and don’t want to pay for. That is how you can afford to lower prices and still make a profit.

    It’s not my job to buy your product; it’s yours to sell it to me at a price I’m willing to pay.
    ________________

    Your last sentence makes your statement moot. You pay for it, so yes, he is doing his job.

    I am not being a part of the 1% apologists, im being a part of the 1% realist.

    Some of you guys on here must either be too young, too broke, don’t know how to run a business, or all of the above.

    Tickets are now priced “un-fairly” in ANY sport due to both the owners and the fans: Owners “over-price” the tickets. Fan tries to run mini-business/cut losses/break even by buying tix, and then re-selling them at a “way higher” percentage than what owners charge.

    Its a two way game. End of the day, Irsay knows how fans act on season ticket prices, so he adjusts accordingly. Fans know how Irsay will price it out, so fans adjust.

    Pretty simple: Watch the games on TV, and go to one game a year that you wouldnt mind seeing. As long as you have a great time, you cant put a price on it.

  121. texaspistoleer says: Aug 14, 2013 2:10 PM

    Someone above said paid $120 per game = $1,200 for season. Would it somehow be better if it was $150 per game for 8 games and you got 2 pre-season games thrown in for “free”? No, it’s still the same $1,200.

    I get the complaints about tickets being overpriced in general, but Irsay’s right. If you want season tickets, you pay a lump sum for all 10 games. Why does it matter how it’s broken out? Either you’re willing to pay the lump sum for the entire season package, or you’re not.

  122. sarcasm says: Aug 14, 2013 2:13 PM

    Maybe Jerry Richardson needs to show him some charts. Irsay doesn’t have a clue!

  123. truthfactory says: Aug 14, 2013 2:14 PM

    Newsflash to all the ignorant football fans complaining about ticket prices: TICKET PRICES ARE WHERE THEY ARE BECAUSE WE PAY FOR THEM AND THEY SELL OUT THE STADIUM!!!!

    If the prices were truly too high, then people would stop going, then the prices come down. You don’t just shake your fist and badmouth owners for charging prices that 65,000 fans are willing to pay for every weekend when they sell out their stadium. No one forces any fan to pay $120 per ticket. Every Sunday there are millions of fans who willingly fork over their hard earned money in exchange for the experience of an NFL game. If its priced too high for you in exchange for what you are getting, then dont go!!

    How about this, go ahead and start a business and list your product for $100 a unit and sell out of supply everyday. Would you drop your price next week to $75??? Of course not. If you want the prices to drop, people have to stop showing up to the games! Simple as that!

  124. MyTeamsAllStink says: Aug 14, 2013 2:18 PM

    Fine let them in for free for preseason games.Beer will be marked up to 15.00 a cup and hot dogs 10.00.

  125. joeknowsnada says: Aug 14, 2013 2:18 PM

    “The outrage in these comments is astounding and makes me weep for the future of our country. I don’t know what is worse, the sense of entitlement about the ticket price (which you are entitled not to purchase) or the fundamentally bad math. Reminds me of the guy ranting at the market the other day about how he would never pay $0.66 for avocados when they’re 2/$3 down the road…in fact I’ll bet that guys has already posted in here.”

    That’s also why I don’t ever go to baseball games, anymore. Ridiculous. Do I really want to pay more to see the worst team in a division play the best team in a division and get blown out? Plus, they do play 162 games, after all, in 2 watered-down, PED-laden, boring-ass couple of leagues. You make it sound like it’s a great idea to rip fans off for games of interest, like it’s really just the American way, or something. You weep for this country? Weep for yourself.

    The NFL is THE premier sport, and, they charge equally, per game. Always have. Why? Because it is a TEAM SPORT first, stars come second. NBA and MLB suffer from overemphasis on the individual.

    Charge equally per game? That’s good enough for me. Do I really want to pay more to see the worst team in a division play the best team in a division and get blown out? Don’t think so; and, once again, does anyone give me money back when they stink up the joint? Nope.

    If you think a loyal season ticket holder, who has paid x$s for decades, through thick and thin, should ante up for certain games, hey, that’s your opinion. Fine. Buy tickets for “special” games from a scalper, and pay too much money for too little product.

  126. jonirocit says: Aug 14, 2013 2:19 PM

    If you don’t like it stay at home and watch . It’s his business he can charge what he wants . Btw how would you feel if your tickets were priced individually you would hear complaints about the price of each game . Bottom line if you are worried about the money then you shouldn’t be spending it on a damn football game maybe you should keep it and pay your bills or invest it so you don’t have to complain about ticket prices.

  127. watermelon1 says: Aug 14, 2013 2:21 PM

    This is not sound logic at all. Irsay is completely biased, and wrong.

    Bottom line…. the product is so much worse in preseason because the STARTERS and players that actually end up being on an NFL team rarely play in the preseason. You shouldn’t be allowed to force a sub-par product on PSL owners.

    The ONLY thing that increased the value for games was THE FANS. WE determined the value based on which match-ups we decided to like. Which rivalries WE created.

    Sorry Irsay… but you’re wrong. All games should cost the same for the regular season. Preseason should be cheaper, plain and simple. UNLESS, you don’t want to force season ticket owners to buy them. Then charge whatever you want, and we’ll see just what they are worth based on sales.

    You don’t pay for preseason tickets to get season tickets. That’s what people buy the actual PSL for. They shouldn’t be forced to pay for preseason seats as well.

  128. nananatman says: Aug 14, 2013 2:23 PM

    Do season tickets vary from game to game? Does a single week 1 ticket against the jaguars cost less than a single ticket against the broncos? Not unless you’re a scalper. This logic only makes sense if there is imaginary inflation applied to more popular teams. Well unless the price does change game to game then it makes perfect sense.

  129. raiderufan says: Aug 14, 2013 2:26 PM

    I cannot imagine some season tickets holders are actually arguing that the fair thing that would make them happy is being charged the same amount of money and getting pieces of paper that say different amounts for preseason and regular season….not being charged a fair amount for all games….not for free pre-season games for paying full for season tickets….only that the tickets have amounts they deem fair for that game printed on them.

    America is in trouble.

  130. nathanp2013 says: Aug 14, 2013 2:28 PM

    Here is the math… Average Colts ticket price is $86.50 each. Irsay’s stated claim that the Bronco’s game is worth 400% more makes that average ticket for that game a grand total of $346 each.

    By that logic; ticket prices in other seasons should be about 33% lower when Manning is not making a one time return to play against the Colts.

  131. vtships says: Aug 14, 2013 2:30 PM

    What a load. It’s the same corporate BS logic they use when putting the boots to you. “You can’t look at each line item, you have to take it as a whole. You can lose money on these items because you are making money on the other line items”. It is all justification for over charging. Give the preseason away, the games don’t count! Or at least make it cheap enough that you can enjoy it watching a game that does not count, like spring training.

  132. sketchydave says: Aug 14, 2013 2:32 PM

    I like this dude. Very accessible and seems transparent.

    He’s too far removed to understand what an extra 150 – 300 means. I have two seasons to bills games. That’s what 80 extra per game plus gas from an hour rochester ny plus concessions plus tailgating plus twenty to park. That’s easily 300 extra bucks.

    It’s like politicians who claim to want to fix the economy. How about you lower the gas prices by half and we would put our money into something else.

    Politicians like jim irsay make too much to understand this concept and really feel it. Until they live a life in our shoes they won’t get it.

  133. fdugrad says: Aug 14, 2013 2:33 PM

    In honor of my dad, who is no longer with me, I will use one of his favorites, had he read this article: Don’t” something” down my back and tell me it’s raining…

  134. wringworm says: Aug 14, 2013 2:33 PM

    If that were the case then the owners would do more “auctioning” for tickets vs get their jack up front. Irsay says that because he’s had like one bad year in 10… Can you imagine what the current values of organizations like Cleveland, Oakland, Tampa, etc would be if fans weren’t extorted for season tickets???

    Owners like Irsay are pissed that fans make money off investments in their teams by auctioning off tickets when the product (or competing team in town that week) is good. Its no wonder he’s a small market team owner and not one in a bigger city with more clout.

  135. kane337 says: Aug 14, 2013 2:34 PM

    Irsay: We should be charging a lot more for the premium games.

    Fans: We are not going to the game at those prices. We will watch it at home.

    NFL: No problem. We will black you out.

  136. djstat says: Aug 14, 2013 2:34 PM

    Dear Millionaire Jim: Kiss our @$$

  137. seanpbeck says: Aug 14, 2013 2:35 PM

    Even if his logic is sound, it’s irrelevant because it’s not what the NFL does in practice. They do not employ flex-pricing like a lot of MLB teams. Of course there’s more inherent value to the Broncos reg season game than the 3rd pre-season game against the Browns or the reg season game vs the Jags. That point is moot if YOU’RE CHARGING THE EXACT SAME PRICE IN SINGLE GAME SALES FOR EACH GAME. If you don’t charge more for the Broncos game than the Jags game to single game buyers your “logic” doesn’t apply. You aren’t so, in effect, you’re screwing the season ticket holders who are subsidizing the weeks you offer sub-standard product. Even worse if you do what the Browns have done in recent seasons and cut the pre-season prices in half the week before the game without refunding the season tix holders.

    Baseball DOES use flex-pricing (at least the Indians do). The people who pony up for season tix are rewarded with a lower rate on so-called “premium” games (weekends and against big time opponents) and the band-wagoners are the ones picking up the difference. The slogan is “Buy Early and Save.” MLB does this because they see the value of “cash in pocket” and can even make interest off of it before they spend it because it’s usually collected months before the season starts (for that guy worried about the electric bill getting paid for a pre-season game). The NFL chooses to punish the people who take all the risk (you know, the people who bought season tix when the Colts were hiding the fact that Manning was likely out for the year in 2011 and endured a 2-14 season) and line their pockets in March and April.

    So yes: on the surface Irsay’s logic makes sense but if he isn’t willing to put it into practice then he’s just a snake-oil salesman trying to make you feel good about paying for 2 extra games.

  138. delusionalcardsfan says: Aug 14, 2013 2:36 PM

    Do then price according to the team and see who shows up. Oh, he can pull that silver spoon out of his mouth and shove it up his ass!

  139. weaselpuppy says: Aug 14, 2013 2:36 PM

    I complete;y understand the concept of opportunity pricing, of value based pricing regarding the opponent, etc.

    If NFL and pro sports owners are going down this path, then they better be prepared for this argument as well;

    If you can charge more for a better matchup with the visiting team, then you can also charge less when you are purposefully or through woeful mismanagement putting a second or third rate product on the field yourselves. It would make them more money to do so in many case. Anyone take a look at the Marlins season ticket sales ans general attendance level? Cutting ticket prices would be 1) Fair, given that they blew the team to Kingdom Come 2) Profitable because at some inflection point, more people will come, gaining you $ you didn’t have for an empty seat.

    The NFL is a little more problematic, as teams don’t dump to that degree like MLB or the NBA (cough “Celtics* cough)….but as a lifelong Lion fan, when Old Man Burns…errr Ford kept hiring the Vienna Circus Clown College to run his team at every level for say the last 50 years, I think the fans deserved to not have to pay the same general rate as the Niners or Cowboys or Steelers….

    Let’s see if the Colts go 6-10 or worse if ticket prices ratchet down….

    Not likely, leading me to the conclusion that Irsay is a hypocritical tool.

  140. thetooloftools says: Aug 14, 2013 2:39 PM

    is he eating acid again?

  141. 12thmanseattle says: Aug 14, 2013 2:40 PM

    This comment from Irsay is impressively stupid.
    1st- Your team has to actually be good for this to even be close to relevant because if they arent then all tickets are worth face value even on the secondary market
    2nd Its illegal to scalp tickets for higher than face value in most states so is he telling his season ticket holders to go out and break the law? If so is he going to pay the fines for them when they get in trouble?
    3rd For most teams the fans feel like tickeets are overpriced to begin with so to say that you should be charging more for those and less for preseason games really means you are out of touch with the fans as it is.

  142. coachbeck says: Aug 14, 2013 2:43 PM

    Why hate on irsay. NFL should go to charging more based on opponent. MLB does already.

    Only reason they print value on the tickets is for scalpers and 3rd party sales

  143. wikipediasaidso says: Aug 14, 2013 2:44 PM

    I’m a season ticket holder (not the Colts) and I’m the type of fan who actually follows that “battle for the last five roster spots” storyline during camp. I will go to every preseason home game and stay for every play, to see who stakes their claim for those special teams jobs, etc.

    But don’t insult my intelligence by telling me I’m not paying full price for an inferior game. You end up watching a lot of guys who won’t be deemed worthy of an NFL roster this year, on both teams, often playing the large majority of the snaps (especially weeks 1 and 4).

    Here’s an idea: They lock you in at the current price for preseason games at the time you commit to season tickets, so future price increases only apply to regular season games. At the rate my ticket prices have increased over the last 10 years, I’d only be paying about $45 vs. $70 for preseason games. I’d take that.

  144. barbeaux says: Aug 14, 2013 2:48 PM

    No. No. A ticket has only one value…the face value. To some people that special game he talks about may be worth $500, but to someone else it may only be worth $50. If everyone thought it would be worth $500 then its face value would be $500.

  145. vgferenzi says: Aug 14, 2013 2:48 PM

    joeknowsnada says:

    “The outrage in these comments is astounding and makes me weep for the future of our country. I don’t know what is worse, the sense of entitlement about the ticket price (which you are entitled not to purchase) or the fundamentally bad math. Reminds me of the guy ranting at the market the other day about how he would never pay $0.66 for avocados when they’re 2/$3 down the road…in fact I’ll bet that guys has already posted in here.”
    ===================================
    That’s also why I don’t ever go to baseball games, anymore. Ridiculous. Do I really want to pay more to see the worst team in a division play the best team in a division and get blown out? Plus, they do play 162 games, after all, in 2 watered-down, PED-laden, boring-ass couple of leagues. You make it sound like it’s a great idea to rip fans off for games of interest, like it’s really just the American way, or something. You weep for this country? Weep for yourself.

    The NFL is THE premier sport, and, they charge equally, per game. Always have. Why? Because it is a TEAM SPORT first, stars come second. NBA and MLB suffer from overemphasis on the individual.

    Charge equally per game? That’s good enough for me. Do I really want to pay more to see the worst team in a division play the best team in a division and get blown out? Don’t think so; and, once again, does anyone give me money back when they stink up the joint? Nope.

    If you think a loyal season ticket holder, who has paid x$s for decades, through thick and thin, should ante up for certain games, hey, that’s your opinion. Fine. Buy tickets for “special” games from a scalper, and pay too much money for too little product.
    ===================================
    Someone needs to work on their reading comprehension…it is already happening. The “face value” is arbitrary, most teams have a decades long waiting list for season ticket holders. The only reason they don’t price different games differently at face is because of the 2-3 markets that cannot sell out and may benefit from this in single game sales.

    When you buy a season ticket package you pay more for certain games than others (functionally) they just label them all the same. If you are not buying a package no one is forcing you to buy preseason.

    The answer to your problem is to label reg season tickets higher and preseason lower and still pay the same total amount, which is again…arbitrary.

  146. 52lightsxout52 says: Aug 14, 2013 2:49 PM

    Me think Mr. Irsay needs to stay away from any and all internet access while imbibing…

  147. raymondtx says: Aug 14, 2013 2:51 PM

    Simple solution. Quit going. I stopped buying season tix 8 yrs ago. Dont miss it one bit.

  148. geefan1 says: Aug 14, 2013 2:57 PM

    I guess Irsay’s comments would make sense if individual game tickets varried in price based on who the opponents were. In that case, you could argue that the 10-game package at a flat rate per game provides a conveneince benefit rather than paying more for some games and less for others. But as it stands now, face value on regular season tickets doesn’t change, so there is no benefit to buying those two meaningless games in August, other than the convenience of having the same seat for every game (but didn’t I pay for that already with my PSL?)

  149. spedman24 says: Aug 14, 2013 3:00 PM

    All things considered NFL tickets are cheap. You could easily sit downstairs at the 30-40 yard line for $120 a game…also they only play 8 games…while in the nba (in ny & la) it costs like $300-$400 for a “good seat”, thousands for a great seat — for one game of 41..

  150. gosfvr says: Aug 14, 2013 3:04 PM

    Irsay is, to say the least, insensitive. The majority of football fans dont make siz figure salaries in a year, yet they spend their hard earned money on your product.
    Fans need to get over their addiction and boycott a game or two.
    Owners will never learn until they are impacted, in this case – means hit them where the $ signs live. Dont buy team merchandise. Boycott $5 or $10 or whatever it costs beer and hotdogs.
    Anything else is futile.

  151. crush22 says: Aug 14, 2013 3:07 PM

    squinn21 says:
    Aug 14, 2013 1:25 PM
    Sooooo what about the fans that dont have season tix yet still pay reg season prices for pre season?

    _______________________________

    Then that would make you an idiot.

  152. tindeaux says: Aug 14, 2013 3:12 PM

    what irsay said is actually funny. but the funnier thing is there are people who follow him on twitter. Classic!

  153. baddegg says: Aug 14, 2013 3:25 PM

    Irsay is flat out wrong. He implies that it balances out because you underpay to see Indy vs. Den since I guess that has playoff implications and you get to see Manning vs. Luck.

    However, he never gave the fans a discount when the Colts went 2-14 on the logic that the games were “worthless” since the Colts were losing. Instead, the price was what it was. There was no sense of “balancing out” then.

    Don’t get me wrong. He can charge whatever he wants and if people buy it, fine. Just don’t get on twitter and argue with the fans about it like you are smart and they are stupid. You are basically stupid for arguing against your paying customers instead of listening to them.

  154. ColtsWinColtsWin!! says: Aug 14, 2013 3:37 PM

    All you Irsay hitters are morons, so there is really nothing more to say, you know it’s true so don’t try and deny it. MORONS MORONS MORONS.. Hit the thumbs down if you too are in fact a Moron ;)

  155. dolphincritic says: Aug 14, 2013 3:38 PM

    The Smuck has never bought tickets to one of his own pre-season games. If you walk up and buy a ticket to a pre-season game it costs the same as a regular,season game!

    Value is another matter. If you are a Colts junkie, then you probably attend other practices too. Is a weekday practics session worth the cost of a regular season game ticket?

    The pre-season should be free. The teams should charge for the refreshments, geaf and programs. They should market those regular season tickets to the fans who attend. Irsay is starting to sound like his dad!

  156. bigoldred says: Aug 14, 2013 3:41 PM

    Whenever I see his picture I always hear the voice of Foster Brooks. For those of you under 40, google or youtube that name. He was an actor whose only character was a slurring drunk.

  157. camdenyard says: Aug 14, 2013 3:42 PM

    Like father, like son.

  158. rocketcrab says: Aug 14, 2013 3:44 PM

    Man, is my wife gonna cheezed off when she gets home! She’s gonna have to clean the mess off of the walls, put there when my head exploded when I tried to figure out the logic of Jimmy-boy’s “statement”. Wow, just wow.

  159. granadafan says: Aug 14, 2013 3:55 PM

    Another multibillionaire who doesn’t get it. Even worse are those who are defending his distorted “logic”. I won’t rehash what the dozens of others have already said to counter Irsay, but if you don’t sell your ticket, then Irsay’s projected “value” is only worth face value to you. At the height of the housing market, realtors pounded on our door proclaiming that our house was “worth” 750 grand. No, it was worth our monthly mortgage when we paid 300 grand.

  160. cowboy19 says: Aug 14, 2013 4:02 PM

    So the year Manning was hurt Irsay just admitted he ripped the fans off because running Painter out there every week was not worth the ticket price. Also, if Manning gets hurt before returning to Indy how much should that ticket be worth?

  161. hatesycophants says: Aug 14, 2013 4:04 PM

    The Middle Class folks defending this trickle down, voodoo 1 percenter logic are quite comical.

    You’ll never be one of them. Never, ever!

  162. bcgreg says: Aug 14, 2013 4:10 PM

    @ bigrains

    He ALWAYS puts a winner on the field? Really? What was Indy’s record in 2011? That was a tank job to get Luck, which is fine. But don’t tell me he ALWAYS puts a winner on the field.

  163. northstarnic says: Aug 14, 2013 4:14 PM

    What jack ass.

  164. northstarnic says: Aug 14, 2013 4:15 PM

    What A jack ass.

  165. randomcommenter says: Aug 14, 2013 4:29 PM

    All Irsay is saying is the truth. The season ticket is a bundle deal. You choose to divide the price by 10 but in reality if you bought the 10 games individually, you would pay more for the regular season games than he preseason.

    Would it make people feel better if the cut the printed ticket price in half on the preseason games and added onto the regular season games?

    If anything, regular season ticket prices would only go up if you could buy the preseason separately. If they didn’t sell the I divi dual preseason tickets, they’d simply increase the price of the regular season games to make it up.

  166. rcali says: Aug 14, 2013 4:31 PM

    And yet the people allowed him to receive an almost free office for his workers. Keep going to the games Colt fans! That will show him!

  167. driftw00d says: Aug 14, 2013 4:38 PM

    Also under-prized: the Peyton Manning era Colts.

  168. fmc651 says: Aug 14, 2013 4:43 PM

    Jim is so smart. Not every team can bag a season so they can take the QB of the future. I hope you never see the playoffs again.

  169. Punk says: Aug 14, 2013 5:55 PM

    Sort of like the lump sum amount we put into seat licensing becomes part of the price for season tickets.

    We all know if the NFL expands the regular season into the pre-season the price of season tickets goes up.

    Any chance to squeeze a dollar…

  170. bartmuley says: Aug 14, 2013 9:50 PM

    B S Mr Irsay..B S.

    The preseason exists because owners charge full price for everything and if fans want season tickets they have to buy worthless preseason tickets….

    ….while at the same time owners do not pay the players a game check. They pay the players a “stipend”.

    So the owners make out like bandits from the preseason, while everyone knows its a junk product. You’re watching guys who aren’t NFL caliber play, in meaningless games, and you’re charged full price for the privilege.

    I hate NFL preseason.

  171. taosravenfan says: Aug 14, 2013 10:02 PM

    This guy was born on third base thinking he hit a triple. There was a day when exhibition games as they were then called were less money.

    Jum irsay is a d-bag. Thank G-d he took the colts to Indy and gave us Steve B. Even if he really believed it, he is enough of a businessman to not turn off his base by rubbing it in their faces like that. What a freaking moron.

  172. purplepat69 says: Aug 14, 2013 10:48 PM

    Unfortunately, Irsay’s comments have a ring of truth to them, but they are still idiotic.

    I could buy his argument IF the prices of single game tickets at the box office had different prices on them; more for marquee matchups, less for snoozefests. But they don’t…in the NFL, the box office tickets all have the same prices for each regular season game.

    You also don’t get a discount if you get a year where all or most of your home opponents are sucky.

    As a Vikings season ticket owner who lives 700+ miles from the Twin Cities, I can only afford to go to one or two games a year. I usually sell my Packers game tickets because people (i.e. Packers fans usually) do value that game/those tickets more highly than any other game on the schedule. This year, I sold those tickets for 4X the season ticket holder face value. However, the first preseason game vs the Texans, I received only 8% of the season ticket face value for those tickets. I wouldn’t mind a bit if the owners (who don’t want to give out one penny of their revenue stream) cut the current price of preseason game tickets by 80%, but then increased the season ticket (and single game ticket) regular season ticket prices by 25% per game. The revenue for the ten total games remains the same to the owners, and I don’t have to jack up my prices above box office face prices to make up for the money lost paying full price for virtually unsellable preseason game tickets.

    Face it…no one wants to pay full regular season prices for meaningless preseason games where many/most of the star players will see little or no playing time. It’s high time that the league and the owners acknowledged this and priced preseason games accordingly…which means they should almost have to give the darned tickets away. Raise regular season ticket prices to compensate if you must, but at least then season ticket buyers will be on a level playing field with people who pick and choose exactly which game(s) they want to buy tickets to. In fact, that’s probably exactly what they should do….give every season ticket holder tickets to the preseason games for free. That way, when you can’t even give them away, you’ll have gotten exactly what those tickets are worth…nothing.

  173. Joemontanaflacco says: Aug 15, 2013 9:41 AM

    The pre-season experience is nothing short of dreadful. Most PSL owners give their tickets away to the most obnoxious people they know, who drink themselves half to death and spew profanities for three hours before vomiting all over themselves. It’s also a time when many people go to the games for the first and LAST time. Now, that’s some smart marketing, rich brat!

  174. 8to80texansblog says: Aug 15, 2013 12:04 PM

    Baseball is starting to charge more for marquee matchups than “snoozefests”. Many NBA teams require you to buy a package of tickets in order to purchase tickets to teams like the Heat or Lakers.

    Could Football be that far off from charging more for marquee games?

  175. mrfrostyj says: Aug 15, 2013 2:12 PM

    You know who doesn’t complain about the prices of tickets for home Colts games?

    Fans from actual football towns like Pittsburgh, Cleveland, Cincy and Chicago who pay A LOT more for their home games and happily help sell out Lucas Oil when their teams play there.

    In some areas of downtown Indy parking is less than $10 on gameday yet these people complain.

    Then again their football stadium has a RACECAR THEME! Its one thing to not be a football town but when you complain after your team was STOLEN from another city who would have been happy to keep it, its downright sick.

  176. tbtrojan says: Aug 17, 2013 11:21 AM

    His comment might be logical but doesn’t mean it’s factual.
    If that were really the case then the prices for single game tickets would differ depending of who is playing but they don’t, watching them play the Browns in the preseason costs the same as watching them play the Broncos, Seahawks or Texans in the regular season if you buy tickets direct like you would have to with season tickets.

  177. notreallyoriginal says: Aug 20, 2013 9:01 PM

    he’s exactly right – not sure why teams don’t all have differential pricing for more valuable games (some teams have started to do it in the NBA). I guess the value is to give people another incentive to buy season tickets (first shot at the more valuable games). But everyone who’s saying he’s wrong is stupid – of course the games have different values, which is why they cost different amounts when people scalp tickets.

  178. bangecon says: Aug 23, 2013 9:44 AM

    Economically, this is precicely how the ticket holders behave. Many of the season ticket holders skip the preseason games or give them away to friends, implicitly treating them as having a low value. What Irsay doesn’t get is that once you have purchased the ticket(s), the additional cost of any single game is zero. What determines how you use that ticket at that point then becomes a matter of how you value attending the game relative to the alternative uses of your time (or the market price for which you can transfer your ticket).

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