Far more stunning than the potential loss of the NFL Sunday Ticket package by DirecTV could be its new landing spot.
According to All Things Digital (via SportsBusiness Daily), the rights held by DirecTV since 1994 were “among the topics of discussion” that came up during a Tuesday meeting between Google CEO Larry Page, YouTube Head of Content & Business Operations Robert Kyncl, and a delegation from the NFL that included Commissioner Roger Goodell.
DirecTV currently pays $1 billion per year for the package. DirecTV CFO Pat Doyle said in March that the satellite giant could strike a non-exclusive deal with NFL or dump the package completely when the current deal expires after the 2014 season.
The value of the Sunday Ticket package has diminished in recent years, given the rise of the RedZone package, which whips fans around from game to game, focusing on the most compelling moments.
YouTube launched in 2005; Google purchased the popular video site the following year.