Skip to content

Twitter partners with NFL to broadcast video clips

Twitter Announces Plan To Float On Stock Market Getty Images

Twitter has partnered with the NFL in order to broadcast instant-replay football as part of a new advertising partnership through the social media platform’s Amplify service.

According to Gerry Shih and Jennifer Saba of Reuters, the agreement between the two entities will attempt to capitalize on the use of social media while viewers watch TV. The NFL will package in-game highlights along with an advertisement inside tweets that are “sponsored” and distributed by a marketer during games. Both the NFL and Twitter would receive a cut of the revenue generated.

The hope for Twitter is they will be able to grab a slice of the television advertising market through their Amplify platform.

Permalink 2 Comments Feed for comments Latest Stories in: Home, Rumor Mill
2 Responses to “Twitter partners with NFL to broadcast video clips”
  1. granadafan says: Sep 26, 2013 12:12 AM

    No way Gruden could Tweet with only 140 characters available.

  2. newyorkshets says: Sep 26, 2013 9:00 AM

    #more$$$$

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!