While guys from sea to shining sea continue to install microwave ovens as part of a custom kitchen delivery, NFL teams continue to find ways to get money for nothing.
The personal seat license, the P.R.-crafted name for charging fans a large lump sum for the mere right to buy tickets, has spread to Minnesota, where the new venue will include a “Stadium Builders License” (P.R. speak for “don’t think of it as a Personal Seat License, even though it is”) for roughly 75 percent of the seats.
Fans won’t be gouged; the expected average will be $2,500, with 10,000 seats at $1,000 or less and the maximum no more than $10,000. Still, the concept of making people pay for nothing will rub some people the wrong way.
Governor Mark Dayton continues to be rubbed the wrong way by the program.
“As far as I’m concerned, personally, $1 for a personal seat license is $1 too much,” Dayton said, via the Minneapolis Star Tribune.
Then again, they’ll still pay. And if/when (when) they do, the program will yield a maximum contribution of $125 million toward the stadium. Which is $125 million less than the Vikings or the NFL will have to come up with.
That ain’t working. That’s definitely the way you do it.