The NFL is still hoping teams volunteer to be the subject of Hard Knocks. But they’re now willing to volunteer someone if no one steps up.
According to Ian Rapoport of the NFL Network, NFL owners passed a rule which would allow the league to pick a subject for the HBO/NFL Films reality show if no one offered, which will keep the popular show running.
Colleague Albert Breer added that teams with new coaches, or teams which made the playoffs two years in a row could decline.
Many franchises have made it clear they want no part of the behind-the-curtain treatment, but the league has now made it clear somebody’s doing it, whether they like it or not.