The Pro Bowl is a stagnant game played by disinterested players, so how can it be revived?
At least, that’s the hope of the NFL, which along with its apparel partner Nike has unveiled new uniforms for the Pro Bowl. The traditional NFC blue and AFC red are gone, and Nike is now using that futuristic look that has become so popular in college football.
“Worn by some of the league’s best, the uniform features amplified design details like vibrant color accents and Pro Bowl achievement stars on the nameplates,” the league says in a statement that uses all the PR-speak you’d expect from a press release about new uniforms. “Reflecting by the pace of the game, these concept uniforms are punctuated by accents of vibrant orange and volt.”
The quality of play aside, the reason the Pro Bowl still exists is, of course, that it still makes money for the league: The TV ratings are good because America loves football, even if it’s football played at half-speed by players who don’t really care if they win or lose. And enough fans will like these new jerseys that they’re going to add a new Pro Bowl revenue stream. One more sign that the Pro Bowl isn’t going away.
Photo via NFL Communications.