If this is a real thing, it’s certainly better for us than another beer or soda commercial.
Panthers quarterback Cam Newton, 49ers quarterback Colin Kaepernick and Giants wide receiver Victor Cruz are part of Team FNV, which appears to be a campaign designed to push healthy food choices.
From looking at their website, what we know now is that it’s the product of some slick marketing minds, who know how to package an ad.
Their website has shots of Cruz catching a big apple (I see what they did there), Kaepernick playing with a pineapple, and Newton pushing carrots.
There appear to be numerous other celebrity and athlete endorsers involved as well.
Their website is new and their Twitter feed (@TeamFNV) launched yesterday, so it seems to be in the early stages.
But if they can make my kids eat the colorful stuff on their plates without calling me the worst parent ever, how bad can it be?
Photo credit: Team FNV, via Black and Blue Review.