When it comes to Johnny Manziel, not much is conventional. When it comes to his marketing opportunities at the NFL level, Manziel definitely won’t be opting for a conventional route.
According to Darren Rovell of ESPN, Manziel has selected LRMR to handle his marketing deals. LRMR is run by Maverick Carter, the boyhood friend and business partner of LeBron James.
Liz Mullen of SportsBusiness Journal reports that Manziel has not officially signed with LRMR.
Rovell also reports that Manziel has selected Select Sports Group to handle his football contract, which will be far less lucrative given the low-single-digit limits on commissions and the rookie wage scale. With marketing percentages considerably higher and Manziel on the verge of becoming a superstar, Carter stands to make a lot more money than Manziel’s football agents will earn, especially during the first few years of his NFL career.