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NFL clamping down on re-sale of $500 Super Bowl tickets

Goodell AP

At a time when the NFL is facing periodic criticism for not making Super Bowl tickets available to fans, the NFL plans to take new steps to ensure that, as to a specific chunk of Super Bowl tickets made specifically available to fans, the fans that buy them will use them — and not turn a profit on them.

Commissioner Roger Goodell tells Gary Myers of the New York Daily News that 1,000 tickets have been made available to fans at $500 a pop, and that the fans who bought the tickets must be the same fans who show up and use them.

“[W]hat we did this year is we’re not allowing the fans to transfer those,” Goodell told Myers.  “That’s what happened in the past.  Well over half the fans in the past used to take those tickets and then resell them on the secondary ticket market.  We said, listen, we want the fans to go, so if you want to go, we have a system where they’re really not getting their tickets until they get inside security and they can’t go back out again.  So, we’re reaching out to make sure our games continue to be successful and we have different price points.  That’s what we do during the regular season with our games and that’s what we do during the Super Bowl.  Tickets are trading at least on some of the secondary markets at an even higher multiple than they were last year.”

Asked whether prices that extend beyond $500 to as high as $2,500 keep the “average fan” from attending the Super Bowl, Goodell got a little creative.

“What’s the average fan?” Goodell said.  “We don’t have average fans.  We have great fans.  We have fans that are passionate.  Obviously fans have different economic challenges.  Some can do it, some can’t.  But that’s why we have different price points and $500 to higher priced tickets, based on the experience.  I don’t know what your description of the average fan is.  I’d like to think of our fans as passionate.”

The fans are definitely passionate.  And there are millions of them.  But if all those passionate fans easily could afford to pay that much for Super Bowl tickets, few if any games would be on free TV.

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83 Responses to “NFL clamping down on re-sale of $500 Super Bowl tickets”
  1. legionofboom88 says: Jan 21, 2014 5:51 PM

    Wow. A whole thousand tickets you will attempt the regulate the re-sale for profit for. You’re doing God’s work, Roger. What about all the 100 level tickets the NFL reserves for their sponsors, corporate big-wigs, or other people/corporations the NFL rubs elbows with?

  2. remyje says: Jan 21, 2014 5:52 PM

    That’s the best you can do?

  3. intelligent cement says: Jan 21, 2014 5:54 PM

    “We want the fans to go…”. That’s why we issued a thousand tickets..out of?

  4. navis97 says: Jan 21, 2014 5:56 PM

    So the NFL can turn a profit but the average Joe?

  5. kwjsb says: Jan 21, 2014 5:57 PM

    Wow, don’t get sick or the NFL gets to keep your money and seat.

  6. ranger764 says: Jan 21, 2014 5:59 PM

    Queue up the “Goodell is the Devil” comments.

  7. nyyjetsknicks says: Jan 21, 2014 5:59 PM

    Cheapest ticket currently on stubhub: $2,549 (1 ticket) for “upper end zone”. Cheapest parking ticket: $291. Cheapest suite: $495,020. I know this is the secondary market but this is why Super Bowl will be back in NY/NJ. The NFL doesn’t care about regular fans for the Super Bowl, it’s all about the Benjamin’s and there’s a lot of money in the Tri-State.

  8. green41563 says: Jan 21, 2014 6:00 PM

    It’s a one-way street. The NFL can profit from the public. But the public can’t profit from the NFL.

  9. brohamma says: Jan 21, 2014 6:01 PM

    Approximately two BILLION per year for broadcast rights from the three networks, likely to be three soon. Tell them it’s “free TV.”

    And no, I don’t work for a television network and yes they also earn on commercials.

  10. thestrategyexpert says: Jan 21, 2014 6:02 PM

    He just doesn’t want people with economic challenges to profit off of the game of football in any way. All of his buddies and partners already have those jobs. You can’t have outsiders if you don’t shut out somebody.

  11. arlingtonsynn says: Jan 21, 2014 6:05 PM

    You hear that Mike Tice?

  12. sdisme says: Jan 21, 2014 6:06 PM

    NFL – Lets’ piss on the 1000 little peasants who got their tickets through a honest route. They can stand in a 4 hour line at will call after security.

    Maybe in a couple of years we won’t have to worry about the peasants.

  13. weepingjebus says: Jan 21, 2014 6:09 PM

    I would love to go to a Super Bowl, but will never be able to afford it. It’s kind of a weird feeling knowing you’ll die without ever seeing a championship game in your favorite sport.

  14. ratsfoiledagain says: Jan 21, 2014 6:09 PM

    The NFL should clamp down on Stub Hub and Ticketmaster for having their auto- purchasing data bases buying large volumes of tickets.

    Then selling those seats for 3x to 8 or 9x the regular price.

  15. sportsnut101 says: Jan 21, 2014 6:09 PM

    Ok I won’t sell mine but can u minus 350 off my fee thanks rogerrrrrr

  16. fester73 says: Jan 21, 2014 6:10 PM

    That is truly a shame, people work hard for their money and to charge that amount and higher to go watch a football game is ridiculous. Only the wealthy will be able to afford to go, not the everyday fan who attends games throughout the regular season and supports his team through thick and thin. Good job roger, keep up the great work, no wonder more people are tuning into baseball.

  17. Smarterthanyou says: Jan 21, 2014 6:11 PM

    The prices are not a reflection of WHERE the game is being held, but rather is indicative of the two teams playing in the game.
    Only a self centered New Yawker, and a fan of one of the leagues two worst teams, would think that the prices reflect sitting in an ice cold stadium.

  18. longbino says: Jan 21, 2014 6:12 PM

    This might be the most ridiculous thing the NFL has ever done. Uncle Roger is just mad that they made a whole 1000 seats $500 and other people are going to make a little money and the league isn’t making any of the secondary market money . What if someone truly can’t make the game, has a family emergency, or death in the family ? Are they just supposed to eat the $500 ticket?!? This league is out of hand !

  19. longbino says: Jan 21, 2014 6:12 PM

    This might be the most ridiculous thing the NFL has ever done. Uncle Roger is just mad that they made a whole 1000 seats $500 and other people are going to make a little money and the league isn’t making any of the secondary market money . What if someone truly can’t make the game, has a family emergency, or death in the family ? Are they just supposed to eat the $500 ticket?!? This league is out of hand !

  20. johnnyjagfan says: Jan 21, 2014 6:13 PM

    They should play the Super Bowl in a NASCAR infield. 250,000 tickets. Watch that secondary market.

  21. chawk12thman says: Jan 21, 2014 6:13 PM

    Average fan is the fan that is closest to the average…..I am an average fan. I can’t afford to attend the game.

  22. chargerdillon says: Jan 21, 2014 6:15 PM

    We’re talking about the head of an organization that for decades did their best to treat medical doctors as liars and frauds for looking out for the best interest of the players themselves.

    Considering they treat the men who are their product as pieces of meat, what makes you think they’ll treat their fans any better.

    Roger Goodell is as much for the good of the game as Al Sharpton is for equal rights. It’s all a joke that serves to line his own pockets and nothing more.

  23. sixxgunn75 says: Jan 21, 2014 6:16 PM

    The thing is the average fan can’t even afford $500 for a ticket. Rodger’s idea to fix the preseason is to shorten it because of the fans paying regular season ticket prices? That’s goona hurt the teams trying to find players and they need that time! Hey Rodgers how ajout just making the ticket prices cheaper? Then you would have more people attend these games, what would be so wrong with that, to actually do something for the “fans” and not the pockets of what is already an absurdly rich organization? Quit trying to say you do stuff for the fans when all you really want to do is make money!

  24. pftstory says: Jan 21, 2014 6:17 PM

    So by definition, if I give the NFL $500 and attend the game I am a fan.
    But if I give someone $900 for that same ticket and attend the game I’m not a fan.

    Really, people willing to spend far over face value for a ticket are not fans?

    This we want tickets to go to the fans line is a crock.

  25. doe22us says: Jan 21, 2014 6:17 PM

    Why bother, I personally dont think i will ever be able to afford a ticket and even if i can why splurge a $1000 for a game, I would sit home and order good food, will cost me less than a $100.. Now that is money well spent :)

  26. chargrz says: Jan 21, 2014 6:20 PM

    What a joke as the SB tix are not even truly offered to the fans.They are given to corporate sponsors and other business associates of the NFL. The Bronco and Seahawk fans are offered only a few thousand tix total. THey are the ones who are scalping the tix not the true fans. When the Chargers were in their only SB we had to enter a lottery and only 3,000 were selected.

  27. dynastyposeiden says: Jan 21, 2014 6:22 PM

    that is correct the nfl wants all the money …. daffy duck style …… its mine mine mine its all mine !!!!!!!!!!!!!!!!!!!!

  28. syphermce says: Jan 21, 2014 6:30 PM

    To everyone that complains about ticket prices: The NFL is a business, if they feel they can get $X for tickets, that is their right to try and maximize their profits as much as possible. Until games stop selling out on a consistent basis. There is no reason why the NFL should lower prices for games just to try and cater to poorer people.

  29. dan7800 says: Jan 21, 2014 6:33 PM

    Average fan? I’m the best fan in the game. Don’t you talk about me Goodell.

  30. remyje says: Jan 21, 2014 6:33 PM

    Glad I’m not the only one to check StubHub after reading this…lol

  31. dynastyposeiden says: Jan 21, 2014 6:38 PM

    I feel like any municipality & tax payers that are forced to fund a new stadium for one of the billionaire gangster cartel of owners should receive a substantial block ( 10,000)of tickets to be dispersed in a random lottery system . Let the tax payers that paid for the stadium enjoy the biggest event at then venue .

  32. smartestpackerfan says: Jan 21, 2014 6:42 PM

    It’s almost as big of a scam as the Packers selling $250 “stocks”.

  33. harrisonhits2 says: Jan 21, 2014 6:50 PM

    Squeeze a little harder NFL, I think some of the fans still have a few pennies in their pockets.

    Haven’t gone to a live game in several years and doubt I ever will again. Too much of a rip off. I stopped buying merch as well. The only revenue the NFL will get from me in the future will be whatever it gets from the TV commercials I’m forced to watch.

    And if they keep softening the game there are many other ways to entertain yourself out there and they will see the fan base eroding if they aren’t all ready.

  34. coltzfan166 says: Jan 21, 2014 6:51 PM

    Just do paperless tickets

  35. kc114 says: Jan 21, 2014 6:51 PM

    I have season tickets to both teams. None of my accounts were picked for Super Bowl tickets. Both teams have a partner, PrimeSport, that offers ticket packages. I guess that’s where the majority of the allotment went.

  36. dinofrank60 says: Jan 21, 2014 6:53 PM

    I thinking Goodell is missing his true calling, because he could be a great comedian. A star in standup and the movies.

    … they’re really not getting their tickets until they get inside security and they can’t go back out again.

    A captive audience!! Hilarious!!!!

    I’d like to think of our fans as passionate.

    You’d also like to think of fans as suckers!
    A load of laughs, this guy! A laugh a minute!

    Obviously fans have different economic challenges. Some can do it, some can’t.

    NEWSFLASH: The Super Bowl will feature the winners of the AFC and the NFC.
    What a card!!! He’s got to have great writers, nobody can be this naturally funny!

    The actual interview is funnier, I couldn’t stop laughing for 15 minutes after I read it!

  37. dan7800 says: Jan 21, 2014 6:54 PM

    It’s almost as big of a scam as the Packers selling $250 “stocks”.

    How is that a scam? People knew what they were getting.

  38. jfd349 says: Jan 21, 2014 7:00 PM

    So the NFL has a “partnership” with the NFL TicketExchange from Ticket Master where “average” fans can buy and sell their pre-. regular and post-season tickets on the open market, but now wants to block that for Super Bowl tickets? Doesn’t seem equitable to me.

  39. JSpicoli says: Jan 21, 2014 7:02 PM

    My mom and dad took me to a SB. Gone are those days, unless your name is Getty.

  40. JSpicoli says: Jan 21, 2014 7:04 PM

    It will not truly be a superbowl until they hold it in the infield of Daytona. 1/4 million could get in, and since they all would be staring at the video screen on the back of the seat in front of them anyway, maybe that is where we are heading.

  41. cliffclavicle says: Jan 21, 2014 7:10 PM

    LOL! The NFL thinks they can tell you what to do with property YOU already paid for??? Hilarious!

  42. plarkin88 says: Jan 21, 2014 7:14 PM

    You guys are missing the point. Sure its easy to say 1000 tickets, $500…whatever. The fact is the NFL is responding to complaints that have been going on for years that a fan can’t attend the game unless they buy a seat on the secondary market at a hugely inflated price. So they’ve taken a small amount, made them available to fans, and kept the secondary market at bay by saying you must sit in the seat you buy. Want to guess who isn’t buying those seats?? Scalpers, thats who.

    Every ticket that doesn’t go into the hands of a scalper is a win for the fans.

    But keep arguing the ancillary points about price, number of tickets, and how Goodell won’t let the little guy profit on a resale. Its supply and demand…Goodell is actually keeping tickets out of the market and earmarking them for fans.

    We all don’t get to go for $35. Really???

  43. pitpenguinsrulez says: Jan 21, 2014 7:17 PM

    You won’t ever see me spend that kind of money for Super Bowl tickets…not unless I strike it big with the lottery. Even Steeler games are overpriced! I’ll glad spend that money on hockey tickets to watch the Penguins play at Consol

  44. handsofsweed says: Jan 21, 2014 7:18 PM

    Sigh. I don’t even want to go to the game anymore. Thanks, Roger. I used to care…but you beat it out of me with the lying and manipulating and soulless bastardizing of a once proud tradition.

    I’m not the only one, and our numbers are growing…

  45. monkeyhateclean says: Jan 21, 2014 7:22 PM

    The worst thing about spending $500 for a Superbowl ticket is discovering what New York smells like.

  46. charger383 says: Jan 21, 2014 7:27 PM

    Queue up the “Goodell is the Devil” comments.

    Goodell is the Devil

  47. kayakattack says: Jan 21, 2014 7:28 PM

    I like the expensive prices, it keeps some of the low life scum out of the stadium. The super bowl isnt for the classless people that cant afford a $2,ooo or more ticket… the middle class/lower class Lets be real, the fans that aren’t responsible enough to afford that cost should watch it from home where they belong.

  48. hyprcaffeinated says: Jan 21, 2014 7:30 PM

    $500 AND I have to watch them kick meaningless extra points?!?!?!

  49. righthereisay says: Jan 21, 2014 7:40 PM

    This is the Super Bowl. It is the frickin’ Catalina Wine Mixer of Sports!

    I was lucky enough to go to the Super Bowl via season ticket lottery. Most season ticket holders just sold them. I’d be fine with making the person who gets it to have to go in. Why should the NFL sell someone a ticket for $500 so they can resell it for $2k?

    I’m surprised they sell any of the tickets that cheap.

  50. newjerseygiants says: Jan 21, 2014 7:44 PM

    I’m sure the technology is available to have the buyers name printed on the ticket. Why subject these “1,000 lucky people” to wait in a line for hours to claim their golden stub when showing an ID along with the ticket would suffice?

    I wonder how much $$ people like Bruce Springsteen, Jon BonJovi and ranking members from the NY – NJ mafia pay to get in? Well, that would be nothing…of course. And free drinks, food, heat, massages and more in their luxury suites.

  51. gborange says: Jan 21, 2014 7:47 PM

    It’s their party, they an charge whatever they want. I have many complaints about the NFL but what they want to charge for something is their business. Look at it this way. Have a garage sale but let the people buying your stuff set the price. It’s not Goodell’s job to make people happy, it’s his job to make money. The market sets the price, just like gas. They will charge the most they can as long as people still buy it. Not saying it’s nice, but I bet no one ever turned down a raise because they thought it was wrong to make more money.

  52. gadzod says: Jan 21, 2014 8:09 PM

    Lol… $500 for ONE ticket. I paid $630 last year for my lower level (12 rows from the field ) SEASON ticket for the Bills. Either way, I know If the Bills ever got lucky and got there ever again, I’d have to do the secondary market because I’m not lucky enough to win the season ticket holder lottery.

  53. rdrfan says: Jan 21, 2014 8:11 PM

    49ers New Stadium ticket prices are making sure there is no secondary market. F r i c k e n thief’ s. As the Great Bill King once said . Committing Highway Robbery without a Gun

  54. fearthehoody says: Jan 21, 2014 8:12 PM

    Here piggy piggy!

  55. peytonsneck18 says: Jan 21, 2014 8:23 PM

    Pay that much to sit out in the FREEZING cold, naw im cool, stay home and watch my big plasma hdtv and order wings, 50 bucks price, wings n beers n green

  56. laxcoach37 says: Jan 21, 2014 8:45 PM

    Only some of you get it… The problem is basic supply and demand, but what compounds the issue is the few offered to the average public are scooped up by 3rd party ticketing companies that re-distribute to Travel Agencies, and other secondary re-sellers for Ebay and StubHub. A typical Ticket makes hundreds of dollars in profit before it’s final price hike to the desperate chump that buys it at 5 times the face value. Thanks Goodell for your Cloney Legalized Scalping System!

  57. jrebar88 says: Jan 21, 2014 8:51 PM

    How much were Jets/Giants tickets going for, for the same seats in the regular season?

  58. alskdh says: Jan 21, 2014 9:03 PM

    Pats 2015 superbowl

  59. joe6606 says: Jan 21, 2014 9:07 PM

    Not gonna lie, if I had the opportunity to buy a SB ticket for face value, I would scalp it….

  60. robgilman says: Jan 21, 2014 9:20 PM

    Supply and demand folks

  61. charger383 says: Jan 21, 2014 9:47 PM

    If it is not snowed out, I will watch in a warm room, in a big soft easy chair, only thing cold is my beer, no line to bathroom, no travel, no jackasses to put up with and it won’t cost much

  62. granadafan says: Jan 21, 2014 10:13 PM

    1%ers like Goodell and the multi billionaire owners are so far out of touch from the “average fan” it’s not even funny.

  63. ihateyoujeff says: Jan 21, 2014 10:13 PM

    The tickets are low supply and high demand. If you don’t understand why ticket prices are high you’re an idiot.

    The NFL shouldn’t cater to the average fan. The NFL offers regular season tickets and broadcasts on TV for the average fan.

    That’s like telling Ferrari they should sell some of their cars for $10,000 so the average joe can get the chance to drive one of their cars.

    After all the NFL is a business and they’re out to make the most sustainable income possible. Their end goal isn’t to make the average fan happy, their end goal is to draw the most amount of money out of our pockets and advertisers pockets as possible.

  64. anthonymcfarlin says: Jan 21, 2014 10:14 PM

    Just wait. Five years from now the super bowl will be pay per view.

  65. jollyjoker2 says: Jan 21, 2014 11:17 PM

    oh goody…I might get to spend 500 dollars in a cold stadium with expensive cheaply made food and beverages… and sit next to stuffy rich people who are only there to be want to be seen. Oh the joy of being a dumb American.

  66. 12brichandfamous says: Jan 22, 2014 12:06 AM

    Gotta love all the commie symps posting how cheap the NFL is for selling a limited number of tix at BELOW MARKET prices. the job of a capitalist is to maximize profit. capitalism = truth + justice = the American Way!!

    the NFL is taking an intentional opportunity cost when they do not have too. I have no problem with them trying to prevent resale. Besides, I have a better seat, cheaper beer, and immediate bathroom access at my place at a price I can handle.

  67. suchajoke says: Jan 22, 2014 12:46 AM

    This is too funny…..You are forcing 1000 real fans that “won” the lottery to use their tickets….These people are season ticket holders but not guaranteed to be rich at all…….But the rest of the tickets which are mostly owned by corporate sponsors, NFL and Team employees and big timers in general are free to scalp as they please ….LOL great job Goodell in cracking down

    Gimmie a break…..we can read right through the BS

  68. ishudbgm says: Jan 22, 2014 12:55 AM

    Its only a matter of time before Gooddell will want to maximize profit and playoff games will only be available on pay-per-view and the league will allow Apple or Google to charge $5-20 just to view a regular season game on your lab-top.

    If only he knew how much money I would spend if my avg paycheck could afford some of his avg prices! Silly me thinking football was for avg man/woman

  69. bobnelsonjr says: Jan 22, 2014 1:17 AM

    Only viking head coach Mike Tice would violate his signed oath not to scalp Super Bowl tickets.

  70. dannymac17 says: Jan 22, 2014 3:25 AM

    1K. Wonderful work Roger.

    Simply fantastic thinking.

  71. wolfmanpatriot says: Jan 22, 2014 8:01 AM

    This way, there will be plenty of seats available on game day. . . For about $20g per.

  72. wabbitslayer says: Jan 22, 2014 8:09 AM

    If Goodell thinks that people who can afford to pay $500 for ONE ticket (not to mention costs of travel, hotel, transportation, blah blah blah) are representative of even a small portion of the people who watch the NFL, he is even farther out of touch with us 99 percenters than I thought. Geez.

  73. cassiusclaymatthews says: Jan 22, 2014 8:30 AM

    according to google the stadium holds 82,566. That is 1.21%. This time WE are the 1%ers!

  74. tcostant says: Jan 22, 2014 8:38 AM

    Ironicly -

    Some “average” fans use to do this. Go in lottery and use the second ticket to pay for first.

    Win lottery.
    Sell second ticket.
    Use money from sale, to pay for first ticket and travel and lodging.

    The only way to “afford” going to a Super Bowl.

    This is now shut down.

  75. mrznyc says: Jan 22, 2014 8:48 AM

    “The worst thing about spending $500 for a Superbowl ticket is discovering what New York smells like.”

    It’s in New Jersey

  76. dcapettini says: Jan 22, 2014 9:06 AM

    If your posters are in any way representative of what the average guy thinks, Goodell didn’t do the league any favor by making an admittedly small attempt to get some average fans into the SB. It is hard to believe, though, that the average fan is as whiny as your posters all seem to be.

    Are you going to stop seeing movies because you can’t get into the Academy Awards? Maybe you will stop voting because you aren’t invited to the inauguration. Most of the loyal season ticket holders I know scalp some of their tickets.

  77. maddog111 says: Jan 22, 2014 9:18 AM

    chargrz says:
    Jan 21, 2014 6:20 PM
    What a joke as the SB tix are not even truly offered to the fans.They are given to corporate sponsors and other business associates of the NFL. The Bronco and Seahawk fans are offered only a few thousand tix total. THey are the ones who are scalping the tix not the true fans. When the Chargers were in their only SB we had to enter a lottery and only 3,000 were selected.
    ————————————————-
    Could have been worse. You could have gotten a ticket and had to go watch your Chargers in that game.

  78. dman6015 says: Jan 22, 2014 9:48 AM

    I am hoping that on game day the temperature at kickoff is -10F degrees. Then we’ll see how many of those dedicated fans show up. The NFL will be embarrassed by the empty seats on worldwide TV. They’ll never come North again for a Super Bowl.

  79. jimsverdrup says: Jan 22, 2014 10:32 AM

    About time! – Ticket purchases have been dominated by scalper purchases for years…

  80. hatrhurter says: Jan 22, 2014 10:34 AM

    But if all those passionate fans easily could afford to pay that much for Super Bowl tickets, few if any games would be on free TV.

    ——–
    how did this guy ever get his job? just cause everyone could afford the tickets doesn’t mean there are enough tickets for everyone to go genius.

  81. packergator says: Jan 22, 2014 10:45 AM

    Don’t sprain your tongue, Roger, while talking out of both sides of your mouth.

  82. radar8 says: Jan 22, 2014 12:36 PM

    Goodell is a self-serving jerk.

    SO he will ban the 1000 fans from reselling the tickets that they bought, BUT it’s perfectly OF for the ticket agencies that got the other 64,000 tickets to make a killing.

    Who paid you off, Goodell? DOn’t bother answering, we know with was the ticket agencies bribing you to stop competition.

    If you really cared about the fans (and you don’t), you’d make sure that all tikets, if sold, would have to be sold at face value.

    You won’t do that because you are all about the money, not the game.

    WORST NFL COMMISSIONER EVER!!!!

  83. radar8 says: Jan 22, 2014 12:37 PM

    Sorry about the typos. Was in a rush.

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