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Patriots going with variable pricing for 2014 tickets

0665f62dece2616e7ba938c66890ecf3 Getty Images

The variable pricing model for NFL tickets is spreading.

The Patriots are joining the Lions in instituting the approach, which aims to better reflect the expected demand for games by charging different prices for games over the course of the season. The Patriots announced that there will be three tiers of games — Preseason, Premier and Marquee — with four regular season games in each of the top two tiers.

Season ticket holders will still wind up paying the same amount for their 10-game packages as they did in past years since the change in prices for individual games is meant to reflect the perceived value of those games. As a result, preseason games will cost about half as much as games in the Premier tier with the top tier games costing $19-50 more depending on the area of the stadium.

The Patriots also announced that they are raising ticket prices in two of the seven seating categories at Gilette Stadium. The remainder of the seats will cost the same on a season ticket basis as they did last season.

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14 Responses to “Patriots going with variable pricing for 2014 tickets”
  1. thegreatgabbert says: Jan 31, 2014 1:26 PM

    The guy in the picture will have to pay eleven hundred dollars to get into the stadium next season.

  2. ampats says: Jan 31, 2014 1:39 PM

    What a joke. They are still charging the same $$ for the package. So I should feel better a $135 ticket will now be worth $35 for preseason and $235 for premium ?

    The Patriots have been sold out since 1994 with a long waiting list

  3. fancyleague says: Jan 31, 2014 1:42 PM

    Hey, what a coincidence! I’m going with a variable interest level in the NFL for 2014.

  4. packerbackersince71 says: Jan 31, 2014 1:45 PM

    … Ha Ha Ha … The Dynasty is FINISHED and time is NOW to Start LOWERING the Prices to this DUMP and NOT Raise them … Poor Krafts see the writing on the Wall , the Patriots are Done , Screw the Fans as Long as Possible !!! …

  5. nypatriots says: Jan 31, 2014 1:47 PM

    I don’t go anymore to live games at Foxboro or anywhere. Corporate culture has taken hold with an emphasis on conformity and marketing of a product. I am sick of replica player jerseys on most everyone, the stadium club and scripted cheers via the stadium announcers.
    I miss tin bleacher seats, crazy crowds, muddy parking lots, having to huddle together to stay warm and the feeling you just braved something amazing just to make it through watching the game!

  6. vikesfan says: Jan 31, 2014 1:49 PM

    Wouldn’t every game in Detroit be a lower-tier game?

  7. forsbergler says: Jan 31, 2014 1:50 PM

    Peyton Manning 2013 season
    68% Comp 55TD 10 Int’s 115.1 Qb Rating

    Tom Brady 2013 season
    60% Comp 25 TD’s 11 Ints 87.3 QB Rating

    Matt Cassel 2008 1st season as a starter, now he’s a backup
    63% Comp 21TD’s 11 Int’s 89.4 QB Rating

    Alex Smith 2013 another great game manager
    60% Comp 23TD’s 7 Int’s 89.1 QB Rating

    Tom Brady stats against the Colts in Foxboro (handed the ball off 44 times)
    52% Comp 198 Yds 0 TD’s 0 Int’s 78.4 QB Rating

    Tom Brady’s Stat Line before garbage time at Mile High
    60% Comp 208 Yds 0 TD’s 0 Int’s

    Tom Brady is the most Over rated QB of all time!

    You can keep your Tom Brady, I’ll take my Peyton Manning Thanks!

  8. nypatriots says: Jan 31, 2014 1:58 PM

    The power structure wants us to fight over who is better: Peyton Manning or Tom Brady as a way to deflect attention that they are making all the money and that there is widening class difference between poor and rich. Fighting their wars for them also provides a feeling of heroism for us but profits for them.

  9. socaldave2011 says: Jan 31, 2014 2:08 PM

    That stadium is stale and boring!

  10. dasmol says: Jan 31, 2014 2:24 PM

    Better get used to variable pricing, it will soon be employed for movies as well.

  11. nypatriots says: Jan 31, 2014 2:42 PM

    Actually, the plan is to delete 1 preseason game and add more playoff games. So, it makes financial sense (for the NFL) to go to variable pricing to delete low priced games and add expensive marquee games. Add in increased TV revenue and the NFL is a piggy bank for owners.

  12. patriotenvy says: Jan 31, 2014 2:57 PM

    Does this mean preseason tickets will be $10?
    When I had season tickets paying the same price for preseason as regular season suxed.

  13. rcali says: Jan 31, 2014 4:04 PM

    Smoke and mirrors. Stadium experience stinks unless you have great seats. Not worth the other costs and hassels. Although the one person I know who has season tickets has said he does it to get away from his wife for at least one day a week. Can’t argue with that.

  14. melikefootball says: Jan 31, 2014 4:44 PM

    HEY fans we care about you, so we will milk you out of more money.

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