The Dolphins are hoping everything from trips to Sea World to a movie night at the stadium will entice local fans to buy season tickets.
In a letter sent to prospective season ticket buyers, the Dolphins detailed some of the perks that will go along with owning season tickets. Some season ticket buyers will get the opportunity to attend a yacht party, while others will get to have their fantasy drafts in a stadium suite.
“The key here is we didn’t just make a name change and throw in a bobblehead and call it membership. We’ve committed to making these good events so people will see the value in their membership 12 months a year,” Dolphins chief revenue officer Jeremy Walls said, via the Sun-Sentinel. “Most of these events are in the offseason. Most include player or alumni involvement and many of them include food and beverage.”
Maybe this plan will convince a few people to buy season tickets, but there’s little doubt that the best way to get fans in the stands is to play winning football. The Dolphins haven’t had a winning record in any of the last five seasons. Until that changes, free trips to Sea World won’t make local fans want to buy season tickets.