Are the new Nike-designed Tampa Bay Buccaneers uniforms a step toward Nike doing in the NFL what it has done with the futuristic uniforms worn by the Oregon Ducks?
Not necessarily. But Nike says it wants to keep innovating with NFL uniforms, and other teams are interested.
“What we’re interested in is finding what is completely unique about each and every team that we work with,” Nike Creative Director for Football Todd Van Horne said. “We’re very proud of our innovation.”
Van Horne said other teams have also shown interest in working with Nike to redesign their uniforms, although he did not say which teams or when the next new uniforms may be unveiled.
“The NFL has certainly been a fantastic partner,” Van Horne said. “They’ve really wanted to bring that innovation.”
The NFL will probably never go the route of Oregon, which changes its uniforms constantly and often looks like its football players are wearing the creations of a designer who had way too much fun coloring with fluorescent highlighters. But jersey sales often increase after uniforms are redesigned, and for that reason alone it’s likely that several other teams will work with Nike on developing new uniforms.