As the Jaguars of Gus Bradley and Dave Caldwell make the team’s on-field product more successful, the business side of the operation is attempting to make it more enticing to attend the games in person.
The Jaguars have announced that ticket prices will remain flat for 2014. The team also has launched “Jaguars 365,” a program that provides added (but to date unspecified) benefits to those who purchase season tickets.
Perhaps most significantly, the team has made five intriguing (but likely not inexpensive) new seating options available: (1) Field Seats, which come with food and beverage; (2) four-person Kickoff Club Tables, which have all-inclusive food and beverage service; (3) Pool Cabanas, accommodating up to 300 people with lounge furniture, TVs, and all-inclusive food and beverage; (4) North End Zone Party Cabanas, for groups of 20 to 140 with lounge furniture, TVs, fans, and all-inclusive food and beverage; and (5) the North End Zone Bar Rail, with dedicated seats located at the front rail of the new platform, and all-inclusive food and beverage.
The Jaguars also will unveil new video screens at EverBank Field, with displays so large that the Red Zone Channel may be shown throughout the game.
It’s all part of the league’s effort to find ways to make the in-game experience better than being at home or at a sports bar; some of the new seating options could blend the experiences together.