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Bills adopt variable ticket pricing

Bills Getty Images

Add the Bills to the list of teams that will adjust ticket prices based on the quality of the games, or lack thereof.

The team announced that variable pricing will be adopted this year at Ralph Wilson Stadium.  Specifically, the pricing will be “tiered” for preseason and regular-season games.  The specific numbers will be unveiled after the 2014 schedule is released.

The slate of regular-season games already is known.  The Bills will host the Dolphins, Jets, Patriots, Chiefs, Chargers, Packers, Vikings, and Browns.  It’s unclear whether the pricing will be influenced by the placement of games on the calendar; if you hadn’t heard, the weather in Buffalo can get a little frightful in November and December.

The Bills also will apply a “modest” price increase for season tickets in most sections of the stadium.

The Bills struggled last year to sell out Ralph Wilson Stadium.  On multiple occasions, the team purchased unsold non-premium tickets at 34 cents on the dollar to allow the games to be televised locally.

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21 Responses to “Bills adopt variable ticket pricing”
  1. weepingjebus says: Mar 6, 2014 5:47 PM

    Based on that kid’s gear and my knowledge of the Buffalo climate, that picture must be from an August preseason game.

  2. thepftpoet says: Mar 6, 2014 5:52 PM

    Notice how the Vikings never have this problem?

    I’ve never seen Minnesota Vikings game blackout in my entire life.

    Most loyal fans in the NFL

  3. billsfan25 says: Mar 6, 2014 5:53 PM

    Makes sense. The Sabres have done this for years, here in “hockey heaven.”

  4. chaseutley says: Mar 6, 2014 5:59 PM

    Anyone who agrees to attend the Bills-Browns game gets a second ticket free and a complimentary box of Flutie Flakes!

  5. dakingsocrownme says: Mar 6, 2014 6:01 PM

    That last paragraph abou tthem struggling to sell tickets is exactly why they should give up the 2 first rounds for Jimmy Graham. Biggest move they could make for fans sake, their 2nd yeaer QB’s sake, and the sake of staying competitive in the AFC east.

    Who are they going to pick with the 9th overall pick that can give them 1000yds and 10+ Td’s from the TE position?

    If they make the playoffs then next years 1st rounder will be in the mid 20′s. I can assure you making the playoffs for the first time since Dorito’s changed their marketing campaign would definietly remove the sting of not having a 1st rounder.

    Graham would also give them a legit big 3 with He/Johnson/Spiller as the main threats. Woods growing into the #2 role and Goodwin as their slot guy.

    Makes too much sense for them not too.

  6. pulp list says: Mar 6, 2014 6:07 PM

    That’s why the Vikings are on a constant list of most viable teams to move to LA.

  7. thegreatgabbert says: Mar 6, 2014 6:09 PM

    Variable pricing. You can pay too much for a ticket in American dollars, or you can pay too much for a ticket in Canadian dollars.

  8. nflr92 says: Mar 6, 2014 6:14 PM

    Last year I stupidly left two tickets to the game in Toronto on my dashboard when I ran into the store to pay for gas. I heard a loud crash while inside so I ran back out to discover my window had been smashed and, you guessed it…..someone had left 4 more

  9. kwjsb says: Mar 6, 2014 6:22 PM

    Just win baby, and they will come.

  10. timmons94 says: Mar 6, 2014 6:32 PM

    Wow I love football but Cleveland at buffalo is about as bad as it gets

  11. hjb99992013 says: Mar 6, 2014 6:32 PM

    good thing the bills don’t use the pricing model based directly in correlation to on play results

    they would be donating tickets to charity

  12. dasmol says: Mar 6, 2014 6:45 PM

    Will there be a partial refund if the premier games turn out to be poorly played?

    Or are fans expected to pay a premium fee based on marqee match-ups and not the level of play itself?

  13. ballboy48 says: Mar 6, 2014 7:07 PM

    Cleveland at Buffalo should be throwback day…not for uniforms, but for $10 tickets.

  14. sportsnut101 says: Mar 6, 2014 7:13 PM

    Funny thing is the games u expect to be bad ate Pretty good

  15. brownsmakemecrazy says: Mar 6, 2014 7:16 PM

    I went to the Browns Bills Thursday night game last year and it was a much better game than i thought it was going to be.

    But not exactly a 49ers Seahawks matchup.

    I think if NFL teams had any courage, they would set a base price at start of the year, and every team the team wins bump it up 10 bucks per seat, every loss they have to reduce it by 10 bucks a seat. Then maybe these perennial losers would get qualified people in their front office and scouting depts, instead of making consistent bonehead decisions year in and year out i.e. theCleveland Browns

  16. brownsmakemecrazy says: Mar 6, 2014 7:30 PM

    Another idea, how about the 2 teams play for the gate receipts. Talk about watching owner get their grip on

  17. mmmmmdoughnuts says: Mar 6, 2014 9:49 PM

    The Bills may have struggled to sell out a few games last year but their average attendance was still greater than 13 other teams.

  18. cowpiesnotcowboys says: Mar 7, 2014 6:34 AM

    Not only is the weather frightful in Nov/Dec, so are the Bills” playoff chances.

  19. jpaq68 says: Mar 7, 2014 8:06 AM

    The Bills will adjust ticket prices based on the quality of the games?

    Sound like a lot of free tickets to me.

  20. billsboy88 says: Mar 7, 2014 9:48 AM

    The only game in Buffalo last year that truly had “frightful” weather was the final one against the Dolphins. It was cold, rainy and windy, but I still stayed for every snap.

    Going to cold-weather games is what football in the north is all about. I always love when the snow flakes fall while I’m at the Ralph.

    That said, my season tix are def gonna be more expensive than last year considering the Toronto game is out of the mix and this new price thing is happening. Worth it.

  21. brownsmakemecrazy says: Mar 8, 2014 8:11 AM

    Lets examine the logic in this variable pricing scam. Your own home team is going to make its own home fans pay more to see the visiting team. Makes perfect sense to me. Anyone wanna buy some swampland in Florida?

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