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“Bose” to get plenty of airtime in 2014, thanks to the NFL

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While corporate logos and advertisements have yet to conspicuously infiltrate in-game NFL uniforms (the Nike swoosh is somewhat organic), the league is selling pretty much every other space into which a company’s name and/or mark can be placed.

According to (via SportsBusiness Daily), “Bose” will appear on all coaches’ headsets this year, after a full season with no name appearing on one of the most commonly-seen pieces of equipment during an NFL broadcast.

The league rejected an offer from Motorola that would have paid $50 million per year over five years, but the NFL passed, opting to have nothing other than the NFL shield on headsets in 2013.  Presumably, the NFL is getting even more from Bose than Motorola offered.

And in the stroke of a pen, that’ll be more than enough to cover the annual salary and benefits of Commissioner Roger Goodell.  All for the placement of four letters on the side of a plastic thing that covers a middle-aged man’s ear while he’s at work.

It’s enough to make the average fan drop a jaw and mutter a four-letter word.  Or two.

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17 Responses to ““Bose” to get plenty of airtime in 2014, thanks to the NFL”
  1. Six Rings says: Mar 12, 2014 4:51 PM

    Did they make the Seahawks’ speakers?

  2. shadowcell says: Mar 12, 2014 4:53 PM

    I wonder how many people will actually see the word “Bose” on a coach’s headset during a game and, because of that, go out and buy a Bose product or think any differently about Bose than they already do.

  3. miriam45 says: Mar 12, 2014 4:54 PM

    Great deal for all parties, but how about those Vikings

  4. slugbaitspace says: Mar 12, 2014 4:54 PM

    Friends don’t let friends buy Bose.

  5. thebirdofprey2 says: Mar 12, 2014 4:57 PM

    But what about all the players wearing Beats headphones?
    As a guy who does some sound work, both products are a straight rip off.

  6. readysethike says: Mar 12, 2014 4:58 PM

    oh shucks… i guess they offered more than what Beats by Dre was offering

  7. trollhammer20 says: Mar 12, 2014 4:59 PM

    It could be worse. They could have been sponsored by “Beats By Dre”.

  8. jimb031 says: Mar 12, 2014 4:59 PM

    sure wish i had $50 mil to throw away

  9. jrbdmb says: Mar 12, 2014 5:00 PM

    So I wonder who actually will make the headsets?

  10. mikesvikes says: Mar 12, 2014 5:01 PM

    No highs no lows must be bose.

  11. mdd913 says: Mar 12, 2014 5:04 PM

    No highs, no lows. Must be Bose!

  12. calhounlambeau says: Mar 12, 2014 5:05 PM

    If your brand is not visible it eventually dies, these companies seek these contracts for a reason.

  13. johnnycash19 says: Mar 12, 2014 5:07 PM

    The Goodell better hope Brady Hoke never coaches in the NFL.

  14. thestrategyexpert says: Mar 12, 2014 5:08 PM

    Wow that’s one way of looking at it, kinda fires me up though but I’ll keep it short. This is not a justification for Goodell’s salary, with a better pen stroke they could have had a lot more money. Goodell has not done a good job that warrants his salary relative to what the best possible Commissioner would have done during the same time and opportunity. His pay rate is sickly unjust and if you want to talk about business exploitation well the NFL has barely scratched the surface at figuring out how to maximize their revenue/profit streams. They are not very savvy on the business end at all and if this money is impressive then what about the money they missed on this deal from years passed? What about ALL the other monies that they could be creating that they aren’t creating? Show me your accounting presentation on all of that and how it makes sense to pay Goodell what he was paid despite missing out on all of that extra potential profit.

  15. chawkup says: Mar 12, 2014 5:34 PM

    This is good. Bose is the best!

  16. deflateddome says: Mar 12, 2014 5:34 PM

    No Highs…No Lows…Must be Bose…

  17. deidunx says: Mar 13, 2014 2:19 PM

    KLIPSCH!!! Enough said.

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