While corporate logos and advertisements have yet to conspicuously infiltrate in-game NFL uniforms (the Nike swoosh is somewhat organic), the league is selling pretty much every other space into which a company’s name and/or mark can be placed.
According to Bloomberg.com (via SportsBusiness Daily), “Bose” will appear on all coaches’ headsets this year, after a full season with no name appearing on one of the most commonly-seen pieces of equipment during an NFL broadcast.
The league rejected an offer from Motorola that would have paid $50 million per year over five years, but the NFL passed, opting to have nothing other than the NFL shield on headsets in 2013. Presumably, the NFL is getting even more from Bose than Motorola offered.
And in the stroke of a pen, that’ll be more than enough to cover the annual salary and benefits of Commissioner Roger Goodell. All for the placement of four letters on the side of a plastic thing that covers a middle-aged man’s ear while he’s at work.
It’s enough to make the average fan drop a jaw and mutter a four-letter word. Or two.