The Seahawks may be taking the whole “12” thing a little too far, from the perspective of the paying customers.
The team has announced that prices on season tickets will climb for 2014 by an average of nearly 12 percent. For 70 percent of the season-ticket holders, the increase will range from $3 to $11 per game, which translates to $30 to $110 per season.
The team currently has — you guessed it — 12,000 fans on a paid waiting list.
For single-game tickets, the Seahawks will join the teams using variable pricing. it’s a concept that adjusts prices based on the perceived quality of the game.
“Through variable pricing, ticket prices will better reflect the value and demand for each game once the schedule is announced next month,” Seahawks president Peter McLoughlin said.
This year, the options for variable pricing likely will be high and really high; the Seahawks host the 49ers, Rams, Cardinals, Cowboys, Giants, Broncos, Raiders, and Packers.
Throw in a pair of preseason games and the possibility of hosting two postseason contests, it all adds up to, once again, 12 games at CenturyLink Field.