Cowboys owner and General Manager Jerry Jones isn’t happy that his team has gone 8-8 three years in a row. But he is happy that mediocrity hasn’t affected his team’s popularity.
Jones pointed out on Sunday that there’s nothing Americans love more than watching the Cowboys on TV, and that hasn’t changed despite the string of .500 seasons.
“As you know, the Cowboys have not gone to the playoffs in several years,” Jones said, via the Dallas Morning News. “We have not gone, yet we’re the most popular TV show there is on television. We lead all teams in TV ratings. We lead, 24 of the last top 25 shows were NFL games, and any time your Cowboys play they’re up there at the top and leading. Now, what causes that? What causes that is creating some aura, creating some excitement.”
Those aren’t particularly inspiring comments for fans who want to see the Cowboys make the playoffs, but Jones is right: The Cowboys are popular whether they win, lose or do both in equal measure.