The biggest splash from Monday’s edition of Cowboys Executives Say The Darnedest Things came when owner Jerry Jones suggested that the league could expand the postseason without union approval.
Before folks in Buffalo prepare to re-issue T.O.’s key to the city to one of his various former employers for helping to possibly end a 15-year playoff drought, they need to consider what Jones also had to say about the future of the local NFL team.
“Out of respect for Ralph Wilson, out of respect for everything he’s meant for the NFL — a Hall of Famer, but in my mind one of the founders of the NFL — I don’t want to get ahead of things at all in commenting about the future of the Bills,” Jones said Monday, via Tim Graham of the Buffalo News.
And then came the comment about the future of the Bills: “We always ought to be looking for ways to improve not only the growing the pie but also growing the fan base. And to the extent that you can involve more fans in any team location is something to be considered.”
It’s a not-so-subtle twist on the old Sam Kinision “live WHERE THE FOOD IS!” world hunger bit. Jones wants the league to live where the fans are. Specifically, where more of them are. And more of them are in places like Los Angeles or Toronto than in Buffalo.
The good news (or at least the not-as-bad-as-possible news) is that Jones’ comments point more to Toronto than a faraway market like L.A. or London.
“We certainly want to create every opportunity we can to involve more fans,” Jones said. “At the end of the day, it’s my town against your town, Cowboys against whoever we’re playing.
“To the end that we can create more rivalries and involve larger viewing audiences, populations, that’s something that you have to look at when you get a chance to, and that’s the debate between Buffalo and Toronto.”
Of course, Jones may simply be trying to prime the pump for public dollars to build a new stadium on the American side of the Canadian border.
“Every team needs to look at how they can continually be as fan-friendly as they can,” Jones said. “I can tell you first-hand a new stadium is a step in the right direction.”
It ultimately could be the giant leap in the direction that leads the Bills to stay in the only hometown they’ve known.