Report: U.S. Bank could get naming rights to Vikings’ new stadium

In Dallas, the Cowboys spent several years in their new stadium before selling the naming rights.  In Los Angeles, a venue that has yet to be built — and likely never will be — has had naming rights sold for several years.

In Minnesota, a middle ground between those two extremes could be struck, soon.

According to Sid Hartman of the Minneapolis Star Tribune, a deal with U.S. Bank currently is being negotiated.  If finalized, the deal could be worth $7 million to $10 million per year over 25 years.  Maximum value would come in 2018, when the new stadium hosts the Super Bowl.

Hartman points out that another candidate with a better offer could swipe the rights.  Likewise, efforts to cut costs at U.S. Bank could make the move cost-prohibitive.

Either way, Wells Fargo won’t get the rights.  Despite rumors linking the company to the new venue, CEO John Stumpf recently said Wells Fargo has no interest.

All but six stadiums currently have naming-rights deals.  The exceptions are Ralph Wilson Stadium (Bills), Paul Brown Stadium (Bengals), Arrowhead Stadium (Chiefs), Lambeau Field (Packers), Soldier Field (Bears), and the Georgia Dome (Falcons).

68 responses to “Report: U.S. Bank could get naming rights to Vikings’ new stadium

  1. Skol Vikings, let’s win this game,
    Skol Vikings, honor your name,
    Go get that first down, then get a touchdown
    Rock em’… Sock em”….
    Fight! Fight! Fight! Fight!
    Go Vikings, run up the score,
    You’ll hear us cheer for more…
    V-I-K-I-N-G-S
    Skol Vikings, let’s go!

  2. Please NO MORE Stadiums named after banks. They have too much control and influence over everything as it is.

  3. They wanted to call it Walleye Stadium after the many ice fishing rubes that make up most of the fan base. They didn’t want any fees….just a simple tribute to the simple-minded fans. What a great gesture. I take every negative thing I ever said back.

  4. If they get $10M a year, the Wilfs will basically have zero cash out of pocket for a new stadium. And Mark Dayton is still scratching his head.

  5. Have to sell the naming rights to supplement $ because of the weak fan base that is on the verge of a blackout most weekends except of course, when the Packers come to town and overtake the stadium.

  6. Too bad that money isn’t going back to the taxpayers who financed the construction of an arena smaller than their former arena.

    The money could offset a portion of the 1 billion for construction costs and another billion in finance costs.

    The deal could be worth 10% of the total cost of the stadium but unfairly viking ownership signs the back of checks coming in while the taxpayers sign the front of their checks paying for the stadium.

    Some public “partnership.”

  7. Kudos to the teams who chose history and transition over a quick buck. Says a lot that those teams celebrate the community and history or their teams.

  8. Are they using some of that 20 billion taxpayer dollars the government gave them to pay for this?

  9. How about something more practical and synergistic? Like Prilosec, its the Purple Pill and its for heartburn, a very common condition among Viking fans after they watch the home team surrender another 4 quarter lead.

    See?, everybody wins when you use your imagination.

  10. If the purpose for naming rights is generating revenue, they can either sell stock souvenirs like the Packers did (which worked tremendously well,) or they can merchandise ex-player “official” jerseys, like Randy Moss’. If the Viking fans think the stock is a bad idea, maybe they will spend a similar amount of money on an “official” souvenir jersey instead. If they do, how many units do you think they will sell? How close will they get to the 380,000 stock certificates the Packers sold…..all over the world? Can they match it? I’ll let you answer the question.

  11. US Bank was one of 10 banks to pass the stress test which aloud them to repay the TARP loan back. They did in full immediately. $6.6 billion to wells fargos 25 billion. WF did not pass the same test. Banks get a bad rap, I get it, but grouping them all into one is just plain wrong.

  12. Its a natural tie in with the vikes and us bank. The slogan could be “the only thing lower than our interest rate is our points per game total”

  13. Sad minnesota fans are jealous of the voluntary support given to the Packers by true fans by the purchasing of donation stocks to help modernize their iconic stadium while they cannot even sell out games to help support and are force fed taxes to pay for theirs. Then to top it off Zigi will pocket the naming rights cash, there is a suckered born every minute. I guess that’s what happens when the franchise is mired in a dynasty of futility, let it live on for another 53 years!

  14. I love all the “can’t sell out games” Crap.

    Just last year, The Packers needed an extension and help from a corporation to sell out their playoff loss to San Fran.

    Time for some new material cheese heads.

  15. Medtronic Field has a nice ring to it. I’m surprised 3M hasn’t considered naming rights to any of the many, many , many new stadiums they are building in Minnesota. Even the timberwolves are getting a giant renovation, which is basically a new stadium…they are one of the worst professional sports franchises of all time, but sure, lets give them a new stadium too.

  16. Worst bank I’ve ever dealt with is Associated Bank. Shady as hell. It would be horrible if any team was tied to them. You know that team would have no core values, or care about it’s fans what so ever.

  17. I think the Vikings stadium should be sponsored by Copenhagen cheating tobacco. That way when the fans start chanting “Skol” it’ll make more sense.

  18. Shouldn’t they name it the Sucker Dome?

    And as for dynasty (die nasty yes) in motion – well yes backwards in a motion and that would describe the Vikings, Suc..I mean backwards…

  19. Which one of you dolts paid for a urinal?

    You can bring your dimwit offspring and brag every time someone pees in it. “He’s peeing in our urinal, son!”

    It’s the little things in Minnesota. Then again, they’re all little things in Minnesota.

  20. Which one of you dolts paid for a urinal?

    You can bring your dimwit offspring and brag every time someone pees in it. “He’s peeing in our urinal, son!”

    It’s the little things in Minnesota. Then again, they’re all little things in Minnesota.

    –Don’t be so jealous…Green Bay will one day have running water too. Maybe even before they get electricity.

  21. Sad minnesota fans are jealous of the voluntary support given to the Packers by true fans by the purchasing of donation stocks to help modernize their iconic stadium

    –Modernize??? That place is as antiquated at the Roman Colosseum. I guess they have to keep the bench seats, just so all the double wides don’t have to try and fit into regular stadium seats. Just a few years ago, they had to add 6000something park bench seat spaces, just so they could fit an additional 3000 double wide fans.

  22. I forgot about the metrodump urinal sale! Yet queen fans talk about a stock donation? Man you cant make this stuff up.

    Secondly we talk about our ancient trophies ( have one as recent as 2010)? this coming from a fan of a team that has none!

    Lastly we have no running water? Is there even an educational system in Minnesota with such witty comebacks? I guess when you follow a perennial loser its tough to come back with a response relating to football.

  23. Why not Ringling Brothers Barnum and Bailey Stadium? Would be a perfect name for the home of that clown outfit called the Vikings!

  24. The Lambeau bench seating provides a much closer experience to the action. The fact is; if the Lambeau bench seats were removed and replaced with the same exact size seats being proposed for the Viking Stadium, the capacity would go down from 60,000 (in those areas only,) to 45,000.

    The bench seats allow more people in, not less. The fat putdowns don’t work.

    Plus, the fans don’t have to be 75 yards away from the playing surface only to accommodate tractor pulls, soccer, baseball, motocross, etc., which the new Viking stadium certainly plans to do.

    The Viking Stadium promises a very nice football event. But if you want an awesome pro football experience, nothing will ever beat Lambeau.

  25. Stellar, it will only provide a nice football experience to opposing fans.

    The fans of the home team will be always be disappointed when watching football.

    You can’t lose and be happy.

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