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Jaguars will have poolside cabanas

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Time to dig out that cabana wear.

Earlier this year, the Jaguars disclosed their plans to sell cabana space near two pools in the north end zone of EverBank Field for the upcoming season.

And from the sound of it, the Jaguars might have struck a nerve with the cabana-going set.

In a story published Monday by SportsBusiness Journal, Jaguars senior vice president of sales Chad Johnson indicated the club had sold 65 percent of the 20 cabanas for the season, whether via single-game sales or season-long sales.

According to SportsBusiness Journal‘s Don Muret, the most expensive cabanas have pool access and will cost $12,500 per game, with food and drink (beer and wine) included. These “Spa Cabanas” can hold 50 people and include televisions and seating.

The Jaguars and city of Jacksonville are revamping the north endzone as part of a $63 million agreement to spruce up EverBank Field, which opened in 1995.

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45 Responses to “Jaguars will have poolside cabanas”
  1. somethingsmellsrotten says: Jun 9, 2014 6:38 PM

    Wow, what a waste of cash…guess it would be a good diversion instead of having to watch the Jags play football.

  2. explosionsauce says: Jun 9, 2014 6:46 PM

    Sounds pretty awesome to me. Not every stadium experience has to be the same. Don’t hate just because its not fiscally responsible/feasible for you.

  3. smackingfools says: Jun 9, 2014 6:54 PM

    Almost thought that said ‘canibus’ I was In!

  4. bigwii says: Jun 9, 2014 6:55 PM

    Pools and cabanas to go with the biggest outdoor scoreboards in the world. Plus 11 other electric scoreboard/TVs/marquees the Bank will look a lot nicer.

    For the guy who doesn’t like it the pools and cabanas overlook the field you can watch the game from them actually.

    Plus they have NFL red zone and fantasy updates that will visible for the whole stadium fkr the fans following fantasy football and any cool highlights. It’s going to be a fun experience in JAX. Yes we Khan!

  5. competitivecompetitioncompeter says: Jun 9, 2014 6:55 PM

    Wow, something else to tarp.

  6. zoxitic says: Jun 9, 2014 6:58 PM


    Great owner.

  7. hboc01 says: Jun 9, 2014 6:59 PM

    “Jaguars senior vice president of sales Chad Johnson indicated the club had sold 65 percent of the 20 cabanas for the season” You can tell this guy is in sales. 65 percent of 20 sounds more than simply saying you sold 13 cabanas.

  8. CowboyErik says: Jun 9, 2014 6:59 PM

    The NFL will have it’s first DROWNING victims this season during games as Jags slide towards their traditional 0-8 / 4-12 marks!

  9. okeedokeesmokee says: Jun 9, 2014 6:59 PM


  10. jmblosser82 says: Jun 9, 2014 7:06 PM

    It’s only $250 a person if you know 49 people you want to go with.

  11. garrisonxcvii says: Jun 9, 2014 7:08 PM

    The Jags announced the renovations in October of 2013, and started building them MONTHS ago. It took a year for the media to notice.

    I guess we needed to have a soccer game here to get people to notice whats going on here in Jax.

  12. upperdecker19 says: Jun 9, 2014 7:08 PM

    If you find a Baby Ruth in the pool…..stay away!

  13. moeman79 says: Jun 9, 2014 7:11 PM

    Sorry sounds pretty awesome, Florida football experience.

  14. seatownballers says: Jun 9, 2014 7:14 PM

    $12500 for the jags? Better hope they improve

  15. Frazier28/7 says: Jun 9, 2014 7:16 PM

    get drunk around hot chicks in bikini’s and watch football? ok.

  16. wisconsinhillfolk says: Jun 9, 2014 7:24 PM

    Will the pools be heated when they move to London?

  17. thegreatgabbert says: Jun 9, 2014 7:26 PM

    They hold 50 people, 1 fat, old, rich guy and 49 babes who want to get into the game free.

  18. Great Caesar's Ghost says: Jun 9, 2014 7:30 PM

    If they want to attract fans, why not try putting together a quality football team?

  19. dallascowboysdishingthereal says: Jun 9, 2014 7:39 PM

    “If there is one thing I can’t stand, it’s a bunch of side show stuff going on in a stadium during a football game.”
    Sincerely, Jerry Jones

  20. Aaron Rodgers Has Tiny Hands says: Jun 9, 2014 7:39 PM

    Time to dig out that cabana wear.

    Mine were eaten by moths.

  21. Brinke says: Jun 9, 2014 8:11 PM

    It’s misleading to say the stadium opened in 95. It was an existing structure that was remodeled to meet NFL standards.

  22. stoolerz says: Jun 9, 2014 8:20 PM

    That is truly sad that an NFL team has to sink so low to get people to come out to see their product

  23. jkirby317 says: Jun 9, 2014 8:20 PM

    Those fans are guaranteed to see Andrew Luck once a season… well worth it.

  24. swagjag says: Jun 9, 2014 8:23 PM

    If they would have had those pools last year, at least one fan would have forced past security so they could drown themselves in that week 7 game vs. San Diego.

  25. Goodell's Green Glasses says: Jun 9, 2014 8:24 PM

    Anything that serves as a distract from the product on the field is a good investment, I guess.

  26. woakland says: Jun 9, 2014 8:33 PM

    Lol I thought this said “pool side cannabis”

  27. catfanatic1979v1 says: Jun 9, 2014 8:33 PM

    Now they have to figure out a way to get beautiful women into those cabanas.

  28. duvalchuck says: Jun 9, 2014 8:38 PM

    Do you even swim bro?

  29. ravenswinsuperbowl47 says: Jun 9, 2014 8:39 PM

    Outstanding and unique addition to the former Gator Bowl. I’d gladly pay $250/spot to participate. Hopefully there will be some spots available via the NFL Ticket Exchange

    Jacksonville is a great small city for road trips. We’ve made 5 visits. The upgrades to the stadium have been substantial. Best tailgating facilities in the NFL, with a large, well-designed, protected waterfront park within spitting distance to the stadium. It was sad that the NFL powers “knew better” by separating the Ravens from their growing intense AFC Central rivalries with the Jags and Titans, by misplacing the Ravens into the AFC North, a.k.a. Rustbelt Division.

  30. shackdelrio says: Jun 9, 2014 8:41 PM

    This was announced a year ago.

    Good to see the media keeping up.

  31. iamdinguskhan says: Jun 9, 2014 8:45 PM

    That’s what happens when you have a guy named Chad Johnson VP of sales…a lot of stupid self destructive ideas.

  32. hittfamily says: Jun 9, 2014 8:52 PM

    “Jaguars senior vice president of sales Chad Johnson…”

    You mean “Jaguars senior vice president of sales Chad Ochocinco”…

  33. sailbum7 says: Jun 9, 2014 9:07 PM

    At $250/person for a game the price is a little steep, but not as outrageous as the $12,500 price tag initially made it sound. I can see why people who have the money would go for this. At least if the Jaguars lose they had a fun pool party.

  34. abreathofsanity says: Jun 9, 2014 10:05 PM

    Please keep all hands and feet inside the ride, buckle up, this coaster is about to crash and burn.

  35. Seaucide55 says: Jun 9, 2014 10:18 PM

    I can see why most of you fat, out of shape dorks are against this.

  36. theravenlives2 says: Jun 9, 2014 10:19 PM

    Sounds pretty awesome to me. Not every stadium experience has to be the same. Don’t hate just because its not fiscally responsible/feasible for you.


    Silly me…..I thought we were there to, you know, watch football. It’s a shame that Jacksonville, that can’t- miss city in NFL expansion – needs all these distractions to remind people how bad the football sitauation is.

  37. Seaucide55 says: Jun 9, 2014 10:57 PM

    ^^^^^Embarrassed to take his shirt off at the pool.

  38. oldcracker says: Jun 9, 2014 10:58 PM

    That’s just a dry run for having the English Channel outside their stadium.

  39. emma333 says: Jun 9, 2014 10:59 PM

    Great Seinfeld reference….break out the cabana wear..
    The truth is that this is a small part of the renovation..and will add premium seating..much like a suite.. Creative way to utilize stadium size..Plus the massive scoreboards will make the lower bowl seem more compact..
    The stadium has been oversized for any small to medium sized market from the beginning. These upgrades along with front office changes will keep the fans coming.

  40. kneelbeforesod says: Jun 9, 2014 11:01 PM

    Paging Dixie Wetsworth……

  41. dubblelznhell says: Jun 9, 2014 11:05 PM

    Might as well dive while your team does..

  42. donnajag says: Jun 9, 2014 11:46 PM

    Wait until the world’s largest roller coaster zooms over the stadium during a game…That’s next!

  43. csbanter says: Jun 9, 2014 11:54 PM

    Well at least this is better than looking at the tarp coverings.

  44. gmsalpha says: Jun 10, 2014 12:28 AM

    A brand new stadium would be awesome, but upgrades of $50m+ are nothing to scoff at. Still, the product should improve with …..what’s the name of that QB they got?

    I’m probably spoiled, as my home stadium is Lucas Oil, which is pretty freaking sweet.

    But I’m all for improvements to existing stadiums. And though Jacksonville is a small market and the team has traditionally stunk, Florida is a hotbed for football. A good team will draw the fans to “the Bank”.

  45. theageofquarrel says: Jun 10, 2014 4:28 AM

    Will they have to tarp that too?

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