Time to dig out that cabana wear.
Earlier this year, the Jaguars disclosed their plans to sell cabana space near two pools in the north end zone of EverBank Field for the upcoming season.
And from the sound of it, the Jaguars might have struck a nerve with the cabana-going set.
In a story published Monday by SportsBusiness Journal, Jaguars senior vice president of sales Chad Johnson indicated the club had sold 65 percent of the 20 cabanas for the season, whether via single-game sales or season-long sales.
According to SportsBusiness Journal‘s Don Muret, the most expensive cabanas have pool access and will cost $12,500 per game, with food and drink (beer and wine) included. These “Spa Cabanas” can hold 50 people and include televisions and seating.
The Jaguars and city of Jacksonville are revamping the north endzone as part of a $63 million agreement to spruce up EverBank Field, which opened in 1995.