On July 1, 2009, the switch was flipped on a partnership that created plenty of excitement but also anxiety. After nearly eight years of running PFT as an independent outlet with no one telling us what to do or how to do it, it was time to sell out. To go mainstream. To become something bigger and hopefully better than we had been. Without becoming, you know, worse.
That balance of being edgy while also evolving into a more widely-read destination has been hard to strike, and we’re routinely accused of being too soft and of being too rough. It’s a small price to pay for a one-way ticket out of 18 years of practicing law, a platform far bigger than the one we had, a weekday web show, a weekday NBCSN show, a bunch of radio work, and involvement in NBC’s Sunday Night Football.
Five years later, the partnership with NBC continues to thrive. It’ll last at least four more years, and probably (hopefully) a lot longer than that. And we’ll continue to try to find ways to improve without changing. And we’ll continue to look for more ways to deliver compelling content to PFT Planet with the goal of being at all times informative, honest, and entertaining.
And we expect to be criticized for loving — and hating — every team, and of being corporate shills and heartless rouges. It’s still better than having to actually work.
We appreciate those who have found us since we landed at NBC, and we cherish those of you who have been reading the site since before July 1, 2009. We hope you’ll keep coming back, and that you’ll keep telling your friends, family, acquaintances, and enemies about us.