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Teddy Bridgewater thinks he can be a marketing star

Teddy Bridgewater, Christian Ponder, Matt Cassel

Teddy Bridgewater, Christian Ponder, Matt Cassel

AP

Dead spots in the NFL calendar lead to a lot of filler and a frequent topic of conversation is where various quarterbacks rank in relation to one another.

Those discussions focus on their play on the field, but quarterbacks also compete with one another away from the game. They are the most visible faces of the league and, as a result, wind up trying to best their peers as pitchmen for various companies and products. Vikings rookie Teddy Bridgewater has already inked deals with Nike and Cadillac and thinks that he can continue to find success in that arena.

“Of course, I feel I can be that guy,” Bridgewater said, via the Pioneer Press. “With my personality, I just feel that’s something I can definitely do.”

Bridgewater’s teammates and his business manager, the former NFL safety Abe Elam, agree with the rookie’s feelings about how his personality will play on Madison Avenue. Wide receiver Cordarrelle Patterson even suggested that Bridgewater could sell the gloves that have created debate among observers because he wears them on the field.

That just leaves the little detail of Bridgewater becoming a productive starting quarterback since the marketing possibilities are limited for players who don’t fit the profile between the lines.