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Browns are getting a new mascot

Bulldog Getty Images

Like many teams, the Browns will have a mascot.  Unlike many teams, Cleveland’s mascot won’t take off his suit when it’s time to go home.

Per Chris Fillar of 92.3 The Fan in Cleveland, Browns V.P. of marketing Kevin Griffin said that the Browns will use a live bulldog as the team mascot this season.  His name will be “Swagger.”

Given the owner’s propensity for replacing key employees, it’s unknown whether Swagger will simply be fired if he doesn’t fulfill his duties to the satisfaction of management — or whether Swagger will be taking a one-way ride to Euthanasiaville.

No pressure, Swagger.  No pressure at all.

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99 Responses to “Browns are getting a new mascot”
  1. tonymontana45 says: Jul 13, 2014 8:10 PM

    Poor guy, wouldn’t wish that on anyone or anything. Black hole of the midwest.

  2. bigwalt2990 says: Jul 13, 2014 8:12 PM

    Let’s just hope Swagger is compensated appropriately.. Who is his agent?

  3. MichaelEdits says: Jul 13, 2014 8:13 PM

    Johnny Manziel in Vegas, doin the dog

  4. shackdelrio says: Jul 13, 2014 8:13 PM

    This is a joke, right??

  5. MichaelEdits says: Jul 13, 2014 8:14 PM

    How long before Swagger hikes his leg?

  6. addict2sport says: Jul 13, 2014 8:15 PM

    Cool idea to play homage to the dog pound but what a stupid name.

  7. jbird056719 says: Jul 13, 2014 8:17 PM

    Pretty sure this is an insensitive nickname and as a member of PETA I find the use of a dog as a mascot repulsive. From now on, everybody should only refer to this team as the Cleveland Football team!

  8. FinFan68 says: Jul 13, 2014 8:18 PM

    Is the dog going to be the mascot or will they just feed him and wait for the true Browns mascot to arrive in the corner of the end zone just before the games?

    Cool they will have a live animal mascot. Are there any still left in the league (Broncos, maybe) or has PETA forced them all away?

  9. tbone496 says: Jul 13, 2014 8:18 PM

    That’s the way I usually look watching a Browns game

  10. handsofsweed says: Jul 13, 2014 8:20 PM

    Hope this dog drops a runny Cleveland Browns Mascot right on the field during the home opener.

  11. cowpiesnotcowboys says: Jul 13, 2014 8:22 PM

    But what will become of their old mascot, Mr. Hankey?

  12. thestrategyexpert says: Jul 13, 2014 8:22 PM

    This is a joke, right??

  13. drsteller says: Jul 13, 2014 8:23 PM

    That’s really crude

  14. thetruthcampaign says: Jul 13, 2014 8:23 PM

    Maybe it should be a costume of Lebron James as a receiver wearing a crown.

  15. captainwisdom8888 says: Jul 13, 2014 8:23 PM

    I think a crying clown would be a much more fitting mascot…

  16. thetruthcampaign says: Jul 13, 2014 8:23 PM

    Wearing a Manziel jersey.

  17. bonnovi says: Jul 13, 2014 8:23 PM

    Hopefully it’s not as creepy as the old mascot.

  18. seanpbeck says: Jul 13, 2014 8:25 PM

    As a Browns fan please let me the first to say that is the lamest name for a dog I’ve ever heard in my life. Someone actually gets paid to make these decisions?

  19. 13arod says: Jul 13, 2014 8:26 PM

    Two weeks later swagger is seen hanging out with Manziel and josh Gordon

  20. mrlaloosh says: Jul 13, 2014 8:30 PM

    PETA can suck it

  21. thepftpoet says: Jul 13, 2014 8:30 PM

    If you use the word “swagger” in your vocabulary.

    There’s a 90% chance you work a McDonald’s and live in a trailer home.

  22. whatjusthapped says: Jul 13, 2014 8:32 PM

    Wait till Swagger has to do his business and leaves behind a steaming pile of….

    The only question is whether the fan base can tell the difference between that and the product the Cleveland Browns put on the field.

  23. darkneptune73 says: Jul 13, 2014 8:33 PM

    Hopefully the bulldog won’t do a Brownie on the field.

    Know what I mean? LOL

  24. nickwhite11 says: Jul 13, 2014 8:34 PM

    C’mon do we need to try so hard to be funny that we joke about putting a dog down? Horrible experience for anyone who has owned a pet.

  25. illmethinks says: Jul 13, 2014 8:36 PM

    Swaggy B

  26. numberoneinthehoodg says: Jul 13, 2014 8:37 PM

    So that’s why they didn’t sign Vick. Maybe name the mascot Vick.

  27. thegreatgabbert says: Jul 13, 2014 8:40 PM

    Swagger is drooling at the prospect.

  28. drtharrison says: Jul 13, 2014 8:40 PM

    I thought they drafted the mascot with 22nd pick of the draft?

  29. leatherface2012 says: Jul 13, 2014 8:45 PM

    packer mascot is what comes out of swagger

  30. thegreatgabbert says: Jul 13, 2014 8:45 PM

    Management is hoping that Swagger can deflect attention from a team that is ponderously slow and overweight, waddling around with sad, baleful, faces.

  31. bigswifty74 says: Jul 13, 2014 8:47 PM

    Still better than “Steely McBeam”.

  32. mightbegoingtohellforthis says: Jul 13, 2014 8:48 PM

    Well I guess the Browns opponents wont be the only ones dropping a deuce on the field.

  33. realityonetwo says: Jul 13, 2014 8:51 PM

    That bulldog in the photo sure has the right expression…

  34. Eli Pacheco says: Jul 13, 2014 8:54 PM

    I think they stole this idea from an arena league team.

    Make that an arena league 2 team.

    At least it’s not spelled “Swagguh.”

  35. NJ49er says: Jul 13, 2014 9:07 PM

    Towelie would be good replacement mascot in Denver.
    Especially since South Park is a ficticious Colorado town already.

    Swagger is kinda ripping off UGA of NCAA fame isn’t it?
    Not very original.

  36. lightcleric says: Jul 13, 2014 9:17 PM

    still better than Steely McBeam.

  37. theageofquarrel says: Jul 13, 2014 9:21 PM

    Doghouse of Sadness

  38. thegenoatkinsdiet says: Jul 13, 2014 9:23 PM

    Georgia has had UGA for years. Not original.

  39. Bo Darville says: Jul 13, 2014 9:24 PM

    Does Brownie the Elf know about this?

  40. wtfchiefs says: Jul 13, 2014 9:24 PM

    His name should be Steamer.

    You know it, I know it, everyone knows it.

  41. greymares says: Jul 13, 2014 9:25 PM

    Swagger>Manziel

  42. qdog112 says: Jul 13, 2014 9:30 PM

    I was hoping for Manziel dressed as a leprechaun ala the Riddler in all green with $$$$$$ signs all over.

  43. doni609 says: Jul 13, 2014 9:34 PM

    ‘Swagger’….hilarious. Should have called him ‘Stagger’, as in our team often gets drunk and runs down people walking across the street or we like to beat up small dogs, women and children. Or maybe ‘Meat Head’, as in ‘our new QB is a Meat Head. I can immediately see that the football gods are still pissed at the Browns. Swagger….ha!

  44. crabbies2013 says: Jul 13, 2014 9:38 PM

    I like it. Great idea.

  45. hboilers24 says: Jul 13, 2014 9:39 PM

    really??!! Swagger?? wtf is going on with this team….

  46. trollhammer20 says: Jul 13, 2014 9:44 PM

    Mr Goddell? The Ohio SPCA is on line one…

  47. Slapshot says: Jul 13, 2014 9:50 PM

    Win at least a playoff game until you use the word Swagger.

  48. ragnarthemagnificent says: Jul 13, 2014 9:58 PM

    It only took them 20 years to figure this out. What more needs to be said?

  49. icebowler says: Jul 13, 2014 9:59 PM

    His full name is Flying J Swagger. He’ll be spending most of his time in court. His specialty is kickbacks.

  50. bigbenh8tr says: Jul 13, 2014 10:08 PM

    I’m glad you got LeBron back bc this is humiliating for Cleveland

  51. camdenyard says: Jul 13, 2014 10:28 PM

    Doesn’t look to bright or interested. Fits Cleaveland to a “T”.

  52. shaggytoodle says: Jul 13, 2014 10:35 PM

    That’s a lot of effort to get a clean sample for a troubled WR.

  53. justintuckrule says: Jul 13, 2014 10:40 PM

    C’mon.

  54. anothervoiceofreason says: Jul 13, 2014 10:40 PM

    I wonder how hard it’ll be to train Swagger to do “money paws”?

  55. 50milessouthofdetroit says: Jul 13, 2014 10:42 PM

    Jack Swagger?

  56. squared80 says: Jul 13, 2014 10:43 PM

    Sounds like an AXE body spray fragrance. And just as intimidating… ?

  57. vikesr4reel says: Jul 13, 2014 10:48 PM

    Typical browns dumb idea
    No wonder they always lose!!
    Skol

  58. haaaaasoooooo says: Jul 13, 2014 10:50 PM

    “A live bulldog as a mascot.” As opposed to a dead bulldog?

  59. numberoneinthehoodg says: Jul 13, 2014 10:53 PM

    cLEAVEland.

  60. distracted9 says: Jul 13, 2014 10:58 PM

    Swagger? Really?.. didn’t like #YOLO?

  61. baltimoremikeg says: Jul 13, 2014 11:00 PM

    Lets make no mistake people…Swagger came to football from the 1980s Miami Hurricanes. Cleveland must be feeling like a slightly less crap city after all the big news this week.

  62. benacci says: Jul 13, 2014 11:11 PM

    Is it me or is anyone else sick of the use of the word swagger?

  63. thetooloftools says: Jul 13, 2014 11:13 PM

    They should have named him “Stagger” for all the fans that are already drunk coming to our Browns games.

  64. loyalraven says: Jul 13, 2014 11:19 PM

    bigbenh8tr says:
    Jul 13, 2014 10:08 PM
    I’m glad you got LeBron back bc this is humiliating for Cleveland
    ————————————————————

    Cleveland is straight up humiliating for America, period. How does it make you feel Cleveland knowing you’re just a big ol grumpy Brown stain on our country? 50+ years….FIFTY PLUS YEARS (it’s not a fluke)

    I think we should take a vote on whether or not to give Cleveland away to Canada. It’s the only solution.

  65. logicalvoicescowboybrother says: Jul 13, 2014 11:30 PM

    wow I thought it may have been JFF with a rolled up $1 bill !

  66. sminco123 says: Jul 13, 2014 11:45 PM

    Not for nothing, but South Park is an actual town/place/postal code here in CO. Not as nice as the show.

  67. brownsclown says: Jul 13, 2014 11:47 PM

    I still think that having Joe Bummer and Mike Dumbturdi dressing as elves would be a better mascot. And Bummer already is ‘right sized’ for the position!

  68. 34defense2014 says: Jul 14, 2014 12:05 AM

    Why do they need a new mascot? They already have one? He goes by the name Johnny Football!!

  69. brianjoates says: Jul 14, 2014 12:16 AM

    So you are saying LeBron James is no longer the Cleveland mascot?

  70. whatthehellisgoingonoutthere says: Jul 14, 2014 12:19 AM

    The only mascot appropriate for the Browns would be that of a big steaming turd.

  71. mbtampa says: Jul 14, 2014 12:21 AM

    (Sigh) Cleveland is not considered the Midwest. Get a globe and your GED.

  72. greenwhodat26 says: Jul 14, 2014 12:24 AM

    Someone really should report the Browns to PETA. They are clearly abusing their dog by naming it “Swagger.”

  73. hansenbrothers says: Jul 14, 2014 12:40 AM

    They need to change their helmet

  74. overweightman says: Jul 14, 2014 1:09 AM

    The browns mascot is literally a bltch

  75. guitarfreak21 says: Jul 14, 2014 1:22 AM

    This is the only swagger that’s happened with the Browns in this recent franchises’ history #LAWLWAYS

  76. watermelon1 says: Jul 14, 2014 1:26 AM

    This is stupid. The name is stupid. In fact… Naming a dog “swagger” is more cruel to animals than any harm that redskins name supposedly causes.

    At least the Redskins are referring to THEMSELVES when they use the word. Browns are actually calling another living being… “Swagger.”

    Factory of sadness, indeed.

  77. NJ49er says: Jul 14, 2014 3:29 AM

    I’d have gone with Deuce over Swagger.

    Coop or Deuce Coop?

  78. youpeopleareallthesame says: Jul 14, 2014 3:57 AM

    As long as they treat the dog well, I like it.

    This bums me out on a personal level though. No more “taking the Browns to the superbowl” jokes.

    Or at least not more than 3 times daily (I have a high fiber diet)

  79. brokebackbrees says: Jul 14, 2014 5:05 AM

    Lmao@ towelie Denver reference! Well done sir!

  80. brownsmakemecrazy says: Jul 14, 2014 6:17 AM

    Can the Browns get a new owner, GM, and Head Coach?

  81. uglydingo says: Jul 14, 2014 6:55 AM

    Maybe owner, Jimmy Haslem (and Johnny Football) can walk Swagger over to the Dawg Pound at Training Camp and in the games so that the fans can fully express their excitement.
    It could be reiniscent of colorful former Cincinatti Reds owner, Marge Schott walking her St Bernard dog, Schottzie everywhere.

  82. giocosoman says: Jul 14, 2014 7:23 AM

    Was it really necessary to make this such a negative thing, Florio? Perhaps we could just all assume the best of intentions for Cleveland and the Browns.

  83. rutchaser says: Jul 14, 2014 7:35 AM

    Name of the dog is not very original. My 10 year old niece and her friends say swag and swagger all the time.

  84. tennesseeoilers says: Jul 14, 2014 7:52 AM

    “Browns are Getting a New Mascot.”

    Gosh, you guys! Enough with Johnny Manziel articles already!!!

  85. hodag54501 says: Jul 14, 2014 8:03 AM

    I knew they’d find a job for Johnny Farceball.

  86. ntewsr says: Jul 14, 2014 8:18 AM

    I am sure that at some point Mr. Swagger will squat and leave a steaming pile of Cleveland Browns on the field.

  87. denverdude7 says: Jul 14, 2014 8:39 AM

    This should boost the Browns win total by at least 2 or 3 games.

    They’ll probably be using Swagger as Gordon’s replacement.

  88. grumpyoleman says: Jul 14, 2014 9:25 AM

    Hope this mascot doesn’t offend anyone

  89. anothervoiceofreason says: Jul 14, 2014 9:38 AM

    The more I think about it, the more I like it.

    I’m having visions of Drake as the official Swagger caretaker, walking him up and down the sidelines with an OVO emblazoned poop bag for official “doody duty”.

  90. walkinginthewasteland says: Jul 14, 2014 9:41 AM

    “…or whether Swagger will be taking a one-way ride to Euthanasiaville.”

    After a half season of watching the Browns play, if Swagger has any will left he will hop a train for parts elsewhere. If not he will throw himself under the wheels of the team bus.

  91. debbylm says: Jul 14, 2014 1:21 PM

    I’m out raged of about this talk about putting a dog to sleep if he doesn’t do his job. An further more a mascot is too get tha fans to cheer their team on an should be a live person.

  92. oldcracker says: Jul 14, 2014 3:12 PM

    I like the dog for a mascot….the name of “Swagger” not so much. Must’ve been the idea of one of the Haslam family members.

    Amazing the number of Browns haters trolling Browns articles. Sounds more like a case of jealousy.

  93. audient says: Jul 14, 2014 4:39 PM

    This this idea sounds a lot better than it really is.

    The idea of a dog running out with the team and standing on the sidelines sounds great.

    The idea of a dog scared by the noise and the fans, by drunks throwing stuff at it, by it being stuck out in the cold in December games, sounds awful. What if it freaks out and bites someone? Will they put it down? Probably. Poor dog.

  94. anothervoiceofreason says: Jul 14, 2014 5:06 PM

    I can only speak for myself, but I personally have no hate for the Browns franchise or their extremely loyal fan base. I just think it’s sad that a once proud franchise, with a very long tradition, that lost it’s original team to another city that THEN finally won a superbowl…has faced such non-stop dysfunction since it’s “rebirth”

    I also have no jealousy. If I were a loyal, lifelong fan, I would find it hard myself not to poke fun at the recent ownership and string of horrible GM/coaching/front office hires as well as their miserable QB draft record. And unfortunately, as hard as it is to imagine, it almost seems like each new bad decision trumps the previous ones exponentially. If this were a movie, it would get horrible reviews because of the sheer implausibility of the plot line.

    Hopefully, a lot of the other people poking constant fun at your team also feel the same level of empathy (even though they won’t likely admit it here). No one wants their home team to be the brunt of constant ridicule, but the fact of the matter is that you just can’t read this stuff with a straight face.

    A bulldog mascot named Swagger? Really? A QB nicknamed Johnny Football aka Johnny Bieber aka Johnny 8-Ball aka Johnny Swanboy aka Johnny Moneyphone aka Johnny Moneyfingers…..paired with an owner in Haslam who proudly promotes his homeless consultant, is under federal criminal fraud investigation, with the “why-would-we-draft-or-sign-a-receiver-when-we-just-lost-our-only-viable-one” attitude, who fires everyone after a year…

    …It’s honestly just not fair to you guys. Who could honestly make all of this stuff up? I really do feel bad for Cleveland fans – sincerely!

  95. keifer1751 says: Jul 14, 2014 11:08 PM

    The dog will out perform Manziel. Watch…

  96. simonator917 says: Jul 14, 2014 11:48 PM

    Was this the homeless guy’s idea, too?

  97. rodneyharrisonstruckstick says: Jul 15, 2014 12:41 AM

    I LOVE THIS!! it’s so Cleveland Browns….

    I mean, My team has Authentically attired “Minute men”, dressed up as 18th century American rebels shooting muskets at invisible foe in the middle of the winter….

    Now that I think of it, that’s fricken awesome!! Best mascots in the game hands down!

  98. snakeskinsoul says: Jul 15, 2014 9:19 AM

    the stuff I saw showed a BULL-MASTIFF not a bulldog…which matches the logo sometimes used….I think its cool

  99. cincyalldaway says: Jul 15, 2014 1:24 PM

    The dogs facial expression says it all! If that’s not Cleveland, then i don’t know what is.
    Cleveland wins again, hands down, for consistantly remaining the “Armpit of the Nation”. Holding strong since 199? – to present!

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