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Cowboys top NFL teams in Forbes value rankings


The Cowboys might be stuck in perpetual 8-8 purgatory, but they’re champions at turning a buck.

Even though it seems like forever since they’ve been pertinent in the postseason, they’re still the most valuable NFL franchise, according to rankings compiled by Forbes magazine.

The Cowboys are valued at $2.3 billion, which, as Darren Rovell might point out, is $2.3 billion per playoff win since 1996.

They trail soccer giants Real Madrid ($3.44 billion), Barcelona ($3.2 billion) and Manchester United ($2.81 billion), along with the New York Yankees ($2.5 billion).

Forbes pegged their stadium naming rights deal with AT&T at an estimated $500 million, with a combined $220 million in sponsorship and premium seating revenues

The Patriots ($1.8 billion, eighth), Redskins ($1.7 billion, ninth) and New York Giants ($1.55 billion, 10th) were the other NFL teams in the top 10.

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46 Responses to “Cowboys top NFL teams in Forbes value rankings”
  1. politicallyincorrect says: Jul 17, 2014 10:21 AM

    LOL at Cowboy fans

    Jerry likes what Cowboys are….


  2. thepftpoet says: Jul 17, 2014 10:22 AM

    These are undeniable stats that prove the historic Minnesota Vikings dominance in the NFL during the Super Bowl Era :

    We are one of only 3 teams in the entire NFL with at least 18 division titles.

    We are one of only 5 teams with an overall winning percentage of at least .551.

    We created the now popular trends of the NFL with the first dominant defense (Purple People Eaters) & the first mobile Quarterback (Fran Tarkenton)

    While the NFL has cheated us out of multiple Super Bowls (The early 1970s, 1998, 2009) We would have easily had the most Super Bowl rings in the NFL.

    All these stats prove how great the historic Minnesota Vikings franchise is.

    Bow down to us, you lowly peasants.

  3. politicallyincorrect says: Jul 17, 2014 10:22 AM

    and that Cowboy stadium is .. all show, built with cheap materials and bad engineering…. perfect fit for JJ’s Cowboys

  4. primenumber19 says: Jul 17, 2014 10:23 AM

    I hate the cowboys but if the clippers go for two bil than the cowboys are worth at least 4 and probably 5

  5. bucrightoff says: Jul 17, 2014 10:30 AM

    The Vikings are the team that made the worst transaction in the history of humankind, trading a bunch of picks for a shot running back. We should also continue to mock them endlessly as the team who has made the most conference title games without winning a Super Bowl #loserfranchise

  6. floratiotime says: Jul 17, 2014 10:35 AM

    Amazing. This typifies what’s wrong with the country. Mediocrity is rewarded if it has enough publicity.

  7. wydok says: Jul 17, 2014 10:37 AM

    I guess this shows that success does not equal profitability. I know the Cowboys had a dynasty going on in the early 90’s, but they haven’t won a Super Bowl in 19 years. They haven’t won a playoff game in 5 years.

  8. jxt2521 says: Jul 17, 2014 10:43 AM

    I don’t know who’s more pathetic… the cowboys, the redskins or the losers that leave crazy comments about their favorite team on every post.

  9. 700levelvet says: Jul 17, 2014 10:47 AM

    Fools gold

  10. thestrategyexpert says: Jul 17, 2014 10:49 AM

    Success does not equal profitability?

    Wow why is everybody so shocked about how money works in this country, this is America, you don’t necessarily work to earn or deserve money, you MAKE money in America, and earning and deserving it are only 2 of the ways you can do that.

  11. baltimoremikeg says: Jul 17, 2014 10:51 AM

    What would A football commenting troll’s life be without the Dallas Cowboys? Americas’s team to rip on since 1996!

  12. bullcharger says: Jul 17, 2014 10:53 AM

    The Cowboys will continue to be worth the most, but until Jerry figures out how to manage the roster under the salary cap (or trusts someone else to do it) they will never win another Super Bowl.

  13. granadafan says: Jul 17, 2014 10:58 AM

    There’s no way in the world the Clippers are worth 2 billion. Steve Ballmer is a fool.

  14. athwartships says: Jul 17, 2014 10:59 AM

    Everything is inflated in Texas.

  15. dallascowboysdishingthereal says: Jul 17, 2014 11:00 AM

    Hence the term “America’s team”. OK haters do what you do on here but you can’t change it.

  16. ariani1985 says: Jul 17, 2014 11:01 AM

    And they did it without fake stock!

  17. theageofquarrel says: Jul 17, 2014 11:13 AM

    They are hardly “America’s Team” but if you want to hang your 10 gallon hat on that,good luck.

  18. kev86 says: Jul 17, 2014 11:14 AM

    I like when the Vikings visited the Giants for the 2000 NFC Championship Game with Culpepper, Carter, Moss, Smith, etc and left 41-0 LOSERS. What a great day for Wellington Mara and Giants fans.

  19. ravenswhat says: Jul 17, 2014 11:15 AM


  20. acromartieismydad says: Jul 17, 2014 11:15 AM

    2.3 billion only means something to the owner, the fans would rather have a team that can get over .500. Im sure Seahawks and Ravens ownerships are content with a few hundred million less in value and a fresh Lombadri trophies.

    Face it all NFL teams are ridiculously profitable, some “ahem, Jerry” just would rather focus on that then hiring a real GM and putting a winning team together.

  21. ajgreenhof says: Jul 17, 2014 11:18 AM

    The team is Hollywood and they’re on top of the Forbes list.

    Jerry is happy his team is successful.

  22. wtfchiefs says: Jul 17, 2014 11:20 AM

    Those soccer teams (with the exception of Arsenal) have all had massive domestic and Champions League success in the past decade. But it looks like worth doesn’t equal quality here at all in the USA. Which makes sense. After all, we are the ones that made Taylor Swift and Kenny Chesney the two highest earning musicians in the US last year.

  23. scrp2 says: Jul 17, 2014 11:23 AM

    no comment

  24. Straight Cash Homie says: Jul 17, 2014 11:25 AM

    What’s funny is that the only games of value being played in Jerry World lately are college football games.

  25. hgamatt says: Jul 17, 2014 11:27 AM

    What about the $2 Billion Clippers????

  26. trollaikman8 says: Jul 17, 2014 11:31 AM

    Meanwhile you can purchase the Vikings for the price of a modest condo unit and refurbished iPad.

  27. dvdman123 says: Jul 17, 2014 11:36 AM

    Clippers and Lakers aren’t worth $1 billion together. We are talking NBA franchises here. The NBA revenues streams pale in comparison to the massive NFL revenues.

  28. cpitch12 says: Jul 17, 2014 11:46 AM

    gotta give it to Kraft …1.8 Billion on a team that was in Schaeffer Stadium with one of the worst franchises going with Jim Plunkett running the option …season ticket holder buys team turning them into that….Gotta love it if you are a true lifelong fan like myself………

  29. politicallyincorrect says: Jul 17, 2014 11:51 AM


    Pats have some things in common with Cowboys.. outside cheating they have not won a thing.. only diff is that they are in a horrid division in a weak conf so they win more in reg season and playoffs

  30. joetoronto says: Jul 17, 2014 11:59 AM

    Only 1 hockey team is worth over a billion dollars, the Toronto Maple Leafs.

  31. notthetroll says: Jul 17, 2014 12:06 PM

    Loyal fan base that shows up to buy official gear, keeps the cash rolling in. Consistently large draws for TV ratings does too. Not fans of two bit teams that troll wildly untrue statements on internet articles. Some of these guys make Jay Carney’s statements look plausible.

  32. steelerben says: Jul 17, 2014 12:21 PM

    Anyone that is still scratching their heads of Jerrah saying he’d rather be popular than successful can stop wondering. Where do you think those revenue streams are pointed? That’s right, directly into his pockets.

  33. trollhammer20 says: Jul 17, 2014 12:33 PM

    And yet, for all that value, they refused to pay to get “” as the team’s website. If you don’t know what “” takes you to, try it in your browser. Just don’t be drinking any kind of beverage, because you’re likely to spit it all over your computer.

  34. araidersfan says: Jul 17, 2014 12:38 PM

    I thought illusion equating to reality was for P.T. Barnum not Forbes magazine.

    The Cowboys ranking is based purely on fumes. The days when they were truly a consistently marquee franchise was gone forever after Jones fired Tom Landry. And all semblance of a winner was gone permanently when he drove out Jimmy Johnson.

  35. deafcone says: Jul 17, 2014 1:33 PM

    the Dallas Cowboys Chherleaders are the reason the Cowboys are worth so much. the product on the field stinks.

  36. jerruhjones says: Jul 17, 2014 1:37 PM

    That’s all Jerruh cares about….$$$ and butts in the seats.

    That’s why I have not stepped foot in Jerry World to date.

  37. nflgreedleague says: Jul 17, 2014 1:44 PM

    Change the name to New Jersey Giants and New Jersey Jets and they are instantly off this list, what a joke!

  38. bfree2k says: Jul 17, 2014 1:53 PM

    And with this news Cowboys fans, your season is already over…Jerrah just won his superbowl!

  39. themeccalambeaufield says: Jul 17, 2014 2:18 PM

    What do you keep deleting my post about the Packers for?

  40. themeccalambeaufield says: Jul 17, 2014 2:21 PM

    Its amazing that most of a teams worth is predicated on the city size in which it is located but yet a team like the Packers with a population of 100k can once again dominate Minneapolis and the queen franchise is quite humerous.

  41. asimonetti88 says: Jul 17, 2014 2:28 PM

    Clearly the Redskins name is hurting their brand and popularity

  42. lanman11 says: Jul 17, 2014 3:50 PM

    The big difference I see among these teams is that not only are the Patriots one of the youngest teams among the group, but they had no significant early success to build on, and they competed in the north east where prior to their existence, the Giants were basically New England’s football team. What they have done in the last 20 years is amazing. I don’t think anyone has more wins, more playoff wins, more division and conference championships, and Super Bowl appearances and wins than the Patriots since Kraft came out of the stands, bought the parking lots, leveraged that into the stadium purchase, leveraged that into forcing the team to stay in New England and honor the stadium deal, and ultimately buying the franchise outright. It’s an amazing story, but the sad truth is that all this NFL stuff is over priced. What has happened with ticket sales is a reflection of what has happened in our economy. The have’s have so much money, they control the stadium for corporate entertainment purposes, and the have not’s, Joe Football Fan, has to forfeit a couple of weeks wages to take a family of four to a game, never mind season tickets. It’s disgusting and I can’t get myself to buy anything the NFL sells. However I credit Kraft for not hijacking the tax base for a stadium, using his own money, and not using seat licensing. The Pats are clearly the best of the bunch.

  43. gbsoccer6 says: Jul 17, 2014 4:30 PM

    Good to see the top 3 spots taken by soccer teams. Puts the NFL in its place and shows they have a long long way to go before they become the “it” sport. Soccer rules and it will always rule!!

  44. hawkforlife says: Jul 17, 2014 7:03 PM

    So now you can afford to hire a real GM Jerry?

  45. rajbais says: Jul 17, 2014 10:48 PM

    They get the most “suck” for their “buck.”

  46. sportswright says: Jul 22, 2014 9:01 AM

    Sounds like this valuation is behind the times. The best marketing program is a winning team so the Cowboys are likely not gaining in market share right now…

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