The Cowboys might be stuck in perpetual 8-8 purgatory, but they’re champions at turning a buck.
Even though it seems like forever since they’ve been pertinent in the postseason, they’re still the most valuable NFL franchise, according to rankings compiled by Forbes magazine.
The Cowboys are valued at $2.3 billion, which, as Darren Rovell might point out, is $2.3 billion per playoff win since 1996.
They trail soccer giants Real Madrid ($3.44 billion), Barcelona ($3.2 billion) and Manchester United ($2.81 billion), along with the New York Yankees ($2.5 billion).
Forbes pegged their stadium naming rights deal with AT&T at an estimated $500 million, with a combined $220 million in sponsorship and premium seating revenues
The Patriots ($1.8 billion, eighth), Redskins ($1.7 billion, ninth) and New York Giants ($1.55 billion, 10th) were the other NFL teams in the top 10.