Jerry Jones wants to win with “glitz and glamour”

AP

For Dallas Cowboys owner Jerry Jones, it’s apparently all about the three Gs.  Glitz.  Glamour.  And, yes, gloryhole.

He specifically mentioned the first two during a Monday press conference, and then reiterated the concept during one of his regular appearances on 105.3 The Fan in Dallas/Ft. Worth.

We’re the glitz and the glamour of the NFL,” Jones said in connection with an event to announce the team’s partnership with a high-end watch manufacturer (since it’s now more important than ever to have a fine timepiece . . . because how else will I know if my desktop, laptop, tablet, TV, microwave over, conventional oven, DVD player, and/or phone are steering me wrong?). “We want to kick [our opponents’] you-know-what with glitz and glamour.”

Asked about the topic by Shan Shariff of 105.3 The Fan, Jones explained how his original vision for the team Jones purchased in 1989 became about something other than more traditional Texas stereotypes.

“The idea of the Dallas Cowboys and the traditional picture of cowboys was the one that was in my mind,” Jones said.  “Tex Schramm immediately straightened me out.  And he said, ‘Let Houston be the checkered tablecloth and the sawdust floors.  The Dallas Cowboys are glitz and glamour.  We’re about beautiful office buildings.  We’re about the city life.’  And keep that in mind as you think of the style or how you project what is now affectionately known as ‘The Brand.’”

Six years ago, Jones ruffled feathers by using a similar comparison to distinguish the Cowboys and the Houston Texans.

“The Cowboys have never been about checkered tablecloths and boots and hats,” Jones said at the time.  “They’ve been about glitz and glitter.  Leave the other stuff to the Houston Texans.”

Texans owner Bob McNair wasn’t offended the last time Jones compared and contrasted the two cities.

“He didn’t mean anything by it, and it didn’t bother me at all,” McNair said.  “I took it [as] a compliment, because after all, we are the Texans.”

The Cowboys are in the state where everything is supposedly bigger, but Jones apparently sees the franchise as being even bigger than Texas.  Or at least more glitzy and glamourous than the more traditional view of the Lone Star State.