The Cowboys are already tapping into the marketing potential of the first ever openly gay player to be drafted into the NFL.
According to Clarence Hill of the Fort Worth Star-Telegram, the Cowboys will sell Sam jerseys at the team’s pro shop.
They don’t ordinarily sell jerseys of practice squad players since, you know, those guys never play in games.
But Sam presents a unique sales opportunity for a team that loves the “glitz and glamour,” and they’ll probably sell enough of them to make up the $6,300 a week he’ll make on the practice squad.
And then if he ever makes the 53-man roster, they can sell another one when he has to change numbers.
UPDATE 7:08 p.m. ET: A source with direct knowledge of the situation tells PFT that the Cowboys will not be selling Michael Sam practice-squad jerseys.