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Anheuser-Busch disappointed, concerned, dissatisfied with NFL

Goodell Getty Images

A major NFL sponsor has had enough with the misbehavior of NFL players and the response of NFL Commissioner Roger Goodell and the owners he works for.

Anheuser-Busch, the beer maker that spends a fortune on NFL advertising and sponsorship, has released a strongly worded statement in response to the controversies that have unfolded over the last week regarding Ray Rice, Adrian Peterson, Greg Hardy and Ray McDonald.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league,” the statement said.

Previous statements from the NFL’s corporate partners have generally shown confidence in the NFL’s ability to get a handle on the events that have contributed to the ugliest week in NFL history. The statement from Anheuser-Busch shows no such confidence. If the NFL can’t satisfy Anheuser-Busch, the NFL is at risk losing one of its most lucrative partners.

Which means Roger Goodell is at risk of losing his job. Make no mistake, the reason the NFL’s owners are supportive of Goodell is that the NFL’s owners have made a lot of money while Goodell has run the league. The day Goodell’s mismanagement of this issue costs the owners money is the day Goodell loses the support of the owners. Goodell has already mismanaged the Rice case. He had better figure out the right way to handle the cases of Peterson, Hardy and McDonald.

If Goodell can’t get the job done, the owners will find a commissioner who can.

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161 Responses to “Anheuser-Busch disappointed, concerned, dissatisfied with NFL”
  1. kd75 says: Sep 16, 2014 3:49 PM

    This is how the NFL hears the music…

  2. scoops1 says: Sep 16, 2014 3:49 PM

    when you start losing beer sponsors…then you have a problem

  3. higheriqthanyou says: Sep 16, 2014 3:49 PM

    Tick tock

  4. bonnovi says: Sep 16, 2014 3:49 PM

    After trashing a small town in Colorado, Anheuser-Busch picks its next target…

  5. boogerhut says: Sep 16, 2014 3:50 PM

    Bye bye Rog.

  6. lackofabetter says: Sep 16, 2014 3:50 PM

    GOOD!

  7. roxtar10 says: Sep 16, 2014 3:50 PM

    And HERE is how actual change will be enforced…
    Hit them in the pocketbook.

  8. kingmj4891 says: Sep 16, 2014 3:52 PM

    Anheuser-Busch could really care less on all of this. They made that statement for one reason and it has to do with profits. If Anheuser-Busch was to stop as a sponsor of the NFL it would take such a hit it investors would oust the how damn board and all of the companies management.

  9. joemammy says: Sep 16, 2014 3:52 PM

    Condoleeza Rice should replace Goodell…today.

    This woman would be the best thing that could possibly happen to the NFL.

    Besides, she is a die-hard fan of the Cleveland Browns.

    Smart lady.

  10. britishteeth says: Sep 16, 2014 3:52 PM

    Kinda funny, a lot of the inappropriate actions by the players are probably due in part to Anheuser-Busch products.

  11. 8ovie8 says: Sep 16, 2014 3:52 PM

    When frogs talk, people listen.

  12. timmmah10 says: Sep 16, 2014 3:52 PM

    I wonder how Nucky Thompson feels?

  13. truthfactory says: Sep 16, 2014 3:53 PM

    Moral advice coming from a company that promotes and sells a product that results in the direct death of thousands of Americans…

    Great opportunity for companies to flex their “moral” muscles and “disapprove” of a messy situation

  14. coonsqualler says: Sep 16, 2014 3:53 PM

    WOW….JUST WOW!!!

    Your move NFL Owners..

  15. sportnorcal says: Sep 16, 2014 3:53 PM

    It’s gotta be a wakeup call when a low budget, skunky beer company thinks YOU are a bad influence.

  16. zerole00 says: Sep 16, 2014 3:54 PM

    The Ray Rice case was an easy one that the NFL handled like headless chickens. The AP one will be much more tricky given that physical discipline (see: NOT ABUSEMENT) is still very common and popular around the world and in the US.

  17. lengai says: Sep 16, 2014 3:54 PM

    It’s not an American company anymore (just based here) so they don’t have fanboy blind loyalty to the NFL. They aren’t playing.

  18. crapsandviche says: Sep 16, 2014 3:54 PM

    Weren’t there 32 arrest at the San Fran game directly related to Anheuser-Busch products?

  19. smorkingapple says: Sep 16, 2014 3:55 PM

    More fake outrage. Budweiser is not about to drop sponsorship of NFL. This is posturing. I worked for the guys who own it, they’re Brazilian, this is to have leverage come next round of negotiations to lower price, that’s all it is.

  20. lanflfan says: Sep 16, 2014 3:55 PM

    This is how you force large corporations to make changes. Hit them where it hurts the most: their wallet.

  21. bigjdve says: Sep 16, 2014 3:56 PM

    This won’t effect Goodell. One sponser worth millions when the league is worth billions.

    Besides, there are other vendors willing to take their place and make the money.

  22. packerenglishmajor says: Sep 16, 2014 3:56 PM

    Goodell wake up!

    Time to go to work.

    Protect the shield . . . is that what you think you’re doing?

    Ruck roo

  23. neemdaddy13 says: Sep 16, 2014 3:56 PM

    Finally someone with some pull getting involved, you concerned about your job yet Roger? you should be.

  24. jtbsteeler says: Sep 16, 2014 3:58 PM

    Ray Rice will go down in history for causing alot of pain to football fans. Your legacy Baltimore.

  25. seahawk24 says: Sep 16, 2014 3:58 PM

    Just picture Goodell’s face right now.

  26. thereisfootballwestofjersey says: Sep 16, 2014 3:59 PM

    LOL. A BEER company that sells a potentially lethal product has a sterling company culture and moral code?

    LOLLOLOLOL

  27. whatnojets says: Sep 16, 2014 3:59 PM

    More bad news for the NFL……Children under five will begin boycotting all future games shown on TV.

  28. macneil4025 says: Sep 16, 2014 3:59 PM

    Does this open the window for microbrews in the stadiums, Budweiser is terrible!

  29. vikefan512 says: Sep 16, 2014 4:00 PM

    Great commercials, crappy beer. Let Heineken or Guinness take over the sponsorship.

  30. thetruthcampaign says: Sep 16, 2014 4:00 PM

    Sooo….is something wrong with me for still loving NFL football? Should I feel bad about myself for consuming NFL football right now?

  31. canmannac says: Sep 16, 2014 4:01 PM

    oh oh I am ten feet tall…..

  32. arzcardinals says: Sep 16, 2014 4:02 PM

    Beer companies that assist in hundreds of DUI’s every day, countless deaths, etc etc.

    The moral ideals of the beer companies can’t stand ya. Ugh!

    I agree I’d burn any and all AP items if I had any.

  33. truthfactory says: Sep 16, 2014 4:02 PM

    I was going to buy a case of Miller tonight… But then I read this statement and have decided to buy Budweiser instead.

    Said no one ever…

    I love it when politicians and corporations try to chime in and pile on in times of crisis to make themselves look better. Did Anheuser-Bush think this league was filled with a bunch of model citizens? Of course not. You accepted it because it wasnt a big deal in the publics eye up until now. You should take the bad with the good.

  34. arzcardinals says: Sep 16, 2014 4:03 PM

    O and drink up….but drink responsibly

    what happens to you due to our drink…not our problem

  35. vancouversportsbro says: Sep 16, 2014 4:04 PM

    Goodell is going to have to leave soon. When sponsors start backing out there’s a big problem

  36. mkbane says: Sep 16, 2014 4:04 PM

    AB actually bought Goose Island, for those interested in Microbrews. If your stadiums aren’t getting them, well, your stadium is to blame. All of ours have numerous craft selections in Chicago.

  37. bonniebengal says: Sep 16, 2014 4:05 PM

    Condoleeza Rice is the way to go. If she will do it.

  38. tvjules says: Sep 16, 2014 4:05 PM

    FINALLY

  39. whatnojets says: Sep 16, 2014 4:05 PM

    Stella, Coors or Corona would jump at the possibility being the only beer producing advertiser for all NFL games.

    Wonder how much AB makes per year selling that watered down urine laden beer??

  40. xsorethumbx says: Sep 16, 2014 4:05 PM

    people still trust Condi Rice , eh? that is incredible

  41. jdrewsy says: Sep 16, 2014 4:06 PM

    Could be worse. Philip Morris canceling their sponsorship!

  42. bmore44 says: Sep 16, 2014 4:06 PM

    Do you really think a handful of guys is going to bring NFL down ? If so , stop smoking the weed. Other sponsors will jump on board. Plus Anheuser Busch isn’t American owned anymore , so who cares what they think ! Sell outs !!

  43. 12444uggg says: Sep 16, 2014 4:06 PM

    A beer company only has so many chances to look good..

  44. bleedingfacemask says: Sep 16, 2014 4:06 PM

    To be perfectly honest, I’ve been disappointed, concerned, and dissatisfied with Anheuser-Busch since I discovered real beer over a quarter-century ago…

  45. jeepguy14 says: Sep 16, 2014 4:07 PM

    It’s sad that the thought of losing money is what will ultimately force the hands of the owners. Forget about doing something simply because it might be the right thing to do.

  46. joefelicelli says: Sep 16, 2014 4:07 PM

    Considering that alcohol plays a major role in domestic abuse and child abuse all over the world, not even to mention the number of deaths attributed to alcohol abuse and misuse each year, maybe an alcoholic beverage maker should sit this one out, ya think????

  47. jcfromkc says: Sep 16, 2014 4:07 PM

    Really? Is Anheiser disappointed that their product, alcohol, leads to most child and domestic abuse. Not sure I would have chimed in A-B.

  48. bordner says: Sep 16, 2014 4:08 PM

    Wow. Less than two weeks ago, Goodell had one of the most enviable jobs imaginable. Just go to the games, shake a few hands and then sit back and watch the money roll in.

    What a difference 10 days and a couple of high-profile morons can make!

  49. youpeopleareallthesame says: Sep 16, 2014 4:08 PM

    Seat’s getting warm, Rog.

  50. pdmjr says: Sep 16, 2014 4:08 PM

    They made more money under Tagliabue

  51. rcali says: Sep 16, 2014 4:08 PM

    Can we please get the arrest records for every Anheuser-Busch employee and how the company handled it? My guess is they don’t even know they have people on there payroll that have done much worse.

  52. billsfan says: Sep 16, 2014 4:08 PM

    Let’s hope Josh Gordon isn’t a Bud drinker! AB might have to suspend itself from selling beer at stadia across the country.
    As if $12 for 16oz. of warm, flat beer isn’t criminal enough

  53. honalulublue says: Sep 16, 2014 4:09 PM

    What about those TV Networks that are calling for heads but not rocking the NFL boat?

  54. whatnojets says: Sep 16, 2014 4:12 PM

    All future NFL DUI/DWI fines and penalties should be sent to AB for payment.

  55. nite2al says: Sep 16, 2014 4:12 PM

    Somewhere Mark Cuban is smiling.

  56. buttfumbles says: Sep 16, 2014 4:13 PM

    Has anyone seen or heard from Rodger this week?

  57. samoanjungle says: Sep 16, 2014 4:14 PM

    And now they have their free press…

  58. corky2141 says: Sep 16, 2014 4:14 PM

    ” that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league,” – now have another $15 beer

  59. tictoccpthook says: Sep 16, 2014 4:15 PM

    Wake yo sports fans. The culture of violence (not just NFL’s) is now up for discussion. NRA?

  60. natelan69 says: Sep 16, 2014 4:15 PM

    Who gets the boot first?

    Peterson or Goodell?

  61. jlinatl says: Sep 16, 2014 4:15 PM

    As long as the ratings are there, A-B isn’t going anywhere. This is a not a strong statement at all.

    It’s free advertising.

    If I was cynical, I might think that it was suggested by the very marketing team that wouldn’t allow a defection to actually occur.

  62. whatnojets says: Sep 16, 2014 4:15 PM

    Thank you Rice, Adrian and yes you too Josh for getting rid of that lousy, disgusting beer from the NFL airwaves. FINNALY- a real tasting beer will now be served!!

  63. pineapple707 says: Sep 16, 2014 4:16 PM

    Yes, stop selling your beer at ALL NFL games immediately. And prohibit the selling of all anheuser-busch products to ALL Players & Employees of the NFL. Do it, Do it …. I dare you ……. c’mon do it……..

  64. gromit45 says: Sep 16, 2014 4:19 PM

    Budweiser isn’t going anywhere. It’s the most lucrative place to show its ads. This is all PR show.

  65. natelan69 says: Sep 16, 2014 4:20 PM

    The NFL has put all its sponsors in very awkward positions. For example, Spielman reinstating a child abuser in front of dozens of Radisson Hotel emblems.

    How stupid can you be?

    That’s one press conference you don’t advertise, numbnuts!

  66. deltaoracle says: Sep 16, 2014 4:20 PM

    In response, Goodell announced a special committee containing three members who are alcoholics. The committee will look into something and make up some suggestions and then be completely forgotten about in a few months.

  67. numbr4stuna says: Sep 16, 2014 4:21 PM

    Bye Felicia!

  68. babyfarkmcgeezax says: Sep 16, 2014 4:21 PM

    Goodell must go. He is inept, a liar, and the symbol of domestic violence enabling. He must be canned.

  69. returntoexcellence says: Sep 16, 2014 4:21 PM

    Funny, I’ve consumed AB products before and never beat my wife or my child. Stop blaming beer and beer companies for the actions of idiots…

  70. carpi2 says: Sep 16, 2014 4:22 PM

    Nothing will happen between The NFL’s and Anheuser-Busch’s partnership. They need each other too much for anyone to make a drastic decision. Anheuser-Busch’s moral conscience begins and ends at their revenue ledger.

    Besides, how many domestic violence cases have began with the consumption of a Anheuser-Busch product?

  71. beattention says: Sep 16, 2014 4:23 PM

    Nothing is permanent in this world nothing last forever. Given enough time and a lack of proper care ever thing will decay and die away. The NFL is no different those people that are suppose to over see the league are allowing some of the players to destroy it. Just because these are great players and fanatical fans are willing to forgive anything these player do because they are TOO IMPORTANT to the team.

  72. bigblue00 says: Sep 16, 2014 4:24 PM

    Anheuser-Busch disappointed, concerned, dissatisfied with NFL

    That pretty much sums up my take on the NFL as well. Not only are the players ruining the league off the field, we get to watch outrageous celebrations and actions that equate to doid rage after routine tackles & plays.

    Some may say that beer doesn’t make you smarter, but sure as well made Budweiser!

  73. bigblue00 says: Sep 16, 2014 4:25 PM

    Droid = Roid
    Autocorrect strikes again

  74. deltaoracle says: Sep 16, 2014 4:26 PM

    Time to use the Batphone, Commissioner!

  75. rgtre10 says: Sep 16, 2014 4:26 PM

    So does this mean no more Bud sold at games? I doubt it, what a farce, they wouldn’t dare pull the beer from game days because the competition would make a killing.

  76. johnodocks says: Sep 16, 2014 4:28 PM

    How quickly things change. Wasn’t the NFL just trying to get potential performers to pay the NFL for the privilege of playing halftime at the Super Bowl? Now you have Rihanna telling the NFL to shove it and a big sponsor expressing dissatisfaction.

  77. buc8 says: Sep 16, 2014 4:29 PM

    An alcohol company worried about morals? The irony is just too much.

  78. bamboozle99 says: Sep 16, 2014 4:29 PM

    This Belgian owned urine bottling company has more power than the people of this country.

  79. jlinatl says: Sep 16, 2014 4:29 PM

    While I think it the statement is PR, I also think it likely is a response to multiple/many requests for a statement.

    I would find it hard to believe that they have not had many contacts requesting a statement especially once Radisson made their statement.

  80. grabgrabgrab says: Sep 16, 2014 4:30 PM

    “When you say Budweiser, you said it all.”

  81. jeffesky says: Sep 16, 2014 4:33 PM

    You all should listed to Oberman on Goodell and NFL in his latest yesterday. Type in Oberman and the National Free fall League. At this point the thing is so out of hand the Circus tents have fallen over and its NFL zombie land. Goodell ,who refuses to step down has no credibility and the longer he waits to show his face the more pathetic he and the NFL become. Its really become a joke at this point.

  82. pfu2 says: Sep 16, 2014 4:34 PM

    Thanks Bud, I’m gonna go buy a case. Fire Goodell!!!

  83. rajbais says: Sep 16, 2014 4:34 PM

    Can you withdraw some of your financial commitment???

    If you at least tried Goodell’s “tip of the iceberg” before departing will have arrived. The “tip of the iceberg” hasn’t come. It needs to. Do something Anheuser Busch!!! You’re are only savior and saint during this Goodell quagmire overload!!!!

  84. ravens4fr says: Sep 16, 2014 4:34 PM

    “Condoleeza Rice is the way to go. If she will do it”
    Is that the same Condoleeza Rice that got black balled at RUTGER’S commencement ceremonies….I am sure the antiwar contingent will have something to say about that! Good luck, Dr. Rice.

  85. luccabrazzi says: Sep 16, 2014 4:36 PM

    A company that gears ads towards teenagers and young adults and exploits people’s addictions has a problem with the NFL? That’s comical.

  86. securb2013 says: Sep 16, 2014 4:37 PM

    August Busch IV killed a young woman riding with him in his Corvette in college. He smashed his Corvette after a bar romp and left her for dead at the scene. The case was dropped when his blood and urine sample vanished from evidence. Years latter another woman mysteriously died in his mansion. Maybe Anheuser-Busch needs to look at their board of directors before looking at Rice and Peterson.

  87. ugadogs21 says: Sep 16, 2014 4:39 PM

    Dear A-B,
    As a nation we are all dissappointed with your less than genuine efforts to prevent alcoholism and curb underage drinking.

  88. jimmysee says: Sep 16, 2014 4:39 PM

    RG out as Commish.

    Spuds McKenzie in.

    Swedish Bikini Team gets new contract!

    All is good in the NFL.

  89. llcamino says: Sep 16, 2014 4:39 PM

    Goodell is officially powerless. Eagles lineman Jason Kelce called the NFL liars last week over the Rice video. History says he would be swiftly fined for making negative comments about the league. To my knowledge, he has not been fined. Goodell doesn’t have the guts to fine him now. Soon more players will be taking shots at Goodell. The bully has been smacked in the face. Time to go Roger.

  90. staff2cj says: Sep 16, 2014 4:43 PM

    Goodell can’t hide forever…just saying

  91. numba1wiscosportsfan says: Sep 16, 2014 4:44 PM

    Yeah because their products NEVER have negative effects on society… SMH

    >

  92. 1phd says: Sep 16, 2014 4:45 PM

    Wait, Condi cover up? Yea, swear her in at Ground Zero!

  93. longtimefanhtr says: Sep 16, 2014 4:45 PM

    Good PR for the sponsors, bad PR for the NFL.

  94. branmanflan says: Sep 16, 2014 4:45 PM

    Money starting to talk may lead to Roger having to walk.

  95. jayniner says: Sep 16, 2014 4:46 PM

    Enter Coors Brewing Company……problem solved.

  96. newjerseygiants says: Sep 16, 2014 4:46 PM

    Advertisers must be drying up as the NFL has already approved a Go Daddy commercial with naked dancers on stripper poles during the Super Bowl.

  97. ilovefoolsball says: Sep 16, 2014 4:47 PM

    I’m looking forward to the “outside the lines” episode in a few years where they interview Goodell and they ask him “so where did it all go wrong?”

    Then they cut to a former Commissioner’s aide who says “The Bountygate scandal was the first time that those on the inside knew that sooner or later things were going to go awry”

  98. newjerseygiants says: Sep 16, 2014 4:53 PM

    I heard that Chia Pet is looking to buy some discounted advertising. So is the BeDazzler and the new Ronco Pocket Fisherman. No need to worry…The integrity of The Shield is covered!

  99. 2difshoe says: Sep 16, 2014 4:59 PM

    Funny how Jesse and Al have nothing to say…oh wait, yeah, forgot, Jesse already extorted a Busch beer distributorship from them for his son years ago.

  100. kev86 says: Sep 16, 2014 4:59 PM

    Bud would like cheaper rates.

  101. luckyarmpit says: Sep 16, 2014 5:03 PM

    It’s just Budweiser, not real beer anyway, no great loss.

  102. richndc says: Sep 16, 2014 5:08 PM

    No Cred Red….yow days is numbered!

  103. xbam1 says: Sep 16, 2014 5:09 PM

    this sponsor should also add the way the NFL has handled the Washington team name to their list of misgivings…

  104. mogogo1 says: Sep 16, 2014 5:14 PM

    They won’t dump him instantly because they want time to line up a replacement, but I’d be shocked if Goodell was till commissioner even a couple years from now. He’s lost too much credibility. My guess is he’s also done handing out suspensions. They’ll find some big-name outside arbiter or create a committee. But they cannot afford the bad press of him making another blunder.

  105. chawkup says: Sep 16, 2014 5:20 PM

    Let’s play Jeopardy!!!

    A. You have serious problems.

    Q. What does it mean when a beer company rightfully claims the moral high ground over you?

  106. raideralex99 says: Sep 16, 2014 5:20 PM

    After reading the title I thought it was about the refs and game fixing.

  107. somethinghappeninghere says: Sep 16, 2014 5:21 PM

    Goat pee–that’s what Bud tastes like and it’s so bad it’s nearly as bad as Miller (Coors slightly better)…want real beer? Come to Texas: St. Arnolds, Rahr Brothers, Big Bend, Ranger Creek and more, but nothing beats St. Arnolds’s!

    and yes I’m for canning Goodell, who has turned political correctness into ridiculousness!

  108. kylem1992 says: Sep 16, 2014 5:23 PM

    Pull your ads. It will be fun to watch your competition eat into your market share.

  109. albanyhawker says: Sep 16, 2014 5:24 PM

    A bit of irony that the offenders were most likely enjoying AB products (or something similar) just prior to committing said offenses.

  110. mvp43 says: Sep 16, 2014 5:25 PM

    Okay………….

    But the owners are a major problem too!

    They want to win so bad that they’re willing to risk the possible negative reaction from fans and sponsors.

    The reality is this:

    Every NFL roster will be filled with Tim Tebow’s.

  111. sportsdrenched says: Sep 16, 2014 5:25 PM

    I encourage everyone to look up August Busch IV various run-ins with the law. I wonder if the company is “concerned” about him.

  112. granadafan says: Sep 16, 2014 5:26 PM

    whatnojets says:
    Sep 16, 2014 4:05 PM
    Stella, Coors or Corona would jump at the possibility being the only beer producing advertiser for all NFL games.

    Wonder how much AB makes per year selling that watered down urine laden beer??
    ========================================

    You bash Anheuser-Busch as being watered down urine laden beer yet, hold Coors and Corona as “better beers”??????? God no. Coors is the worst of the big 3 non-craft beers and Corona is just imported “watered down urine laden beer”.

  113. bluejay89 says: Sep 16, 2014 5:27 PM

    BREAKING: NFL Commissioner Roger Goodell announces immediate indefinite suspension of Anheuser-Busch…

  114. olcap says: Sep 16, 2014 5:29 PM

    The owners and Goodell are EQUALLY inept here, and the,y, as a group are the ones who posses this caveman mentality.

    These guys are super super rich, and with few exceptions, have an incredible amount of arrogance and show disrespect for the views that society at large hold as absolute: that is is cowardly for a man to hit a woman, and that it is criminal to injure your child while disciplining him. To these guys, these things are MINOR, and they are shouting that to all of us.

  115. rugdaniels says: Sep 16, 2014 5:33 PM

    this is pure smoke…a way for Busch to look good to their consumers and shareholders. They would never seriously consider severing their association with the NFL, or even reducing it.

  116. joejacks says: Sep 16, 2014 5:38 PM

    Hopefully these sponsors pull from the NFL as the NFL attitude and stance above the fan and citizen is appalling. Goodell must be fired and the Owners need to figure it out! Time for these players to be kicked out the league for life. Think about this…Pete Rose banned from baseball for life for betting, child and domestic abusers deactivated or suspended. Anyone see what I see?

  117. jessejames182 says: Sep 16, 2014 5:43 PM

    Man, I just want to see it all lead to something not some lame new policy, want to see some fires.

  118. 2manyconcussions says: Sep 16, 2014 5:44 PM

    Now A-B is a fan with a voice that matters. Franken…not so much.

  119. finsguy says: Sep 16, 2014 5:53 PM

    Annheiser Busch has a “moral code”?

  120. brianjoates says: Sep 16, 2014 5:55 PM

    It’s a way out for InBev. They can still do in- stadium deals with individual teams. TV advertising is not the smart way to connect with your potential consumers, ads are skipped over or a chance to leave the room, or continue a conversation during a game. And not too many people in the expendable income demo watch live tv anymore. There are many new ways to still get your message out and in front of buyers. TV, print and radio are the dinosaurs of advertising, it’s a waste of money in today’s world.

  121. tinbender2000 says: Sep 16, 2014 5:59 PM

    macneil4025 says: Sep 16, 2014 3:59 PM

    Does this open the window for microbrews in the stadiums, Budweiser is terrible!

    Question; What would cost more in an NFL stadium, one Microbrew, or the ticket to the game?

  122. phinagain says: Sep 16, 2014 6:00 PM

    Someone tell them I am available to serve as NFL commissioner. Very reasonable salary request…

  123. pillsbury13 says: Sep 16, 2014 6:00 PM

    Dear Anheuser-Busch,

    In 2012, over 10,000 people were killed in drunk driving crashes. Please worry about the damage YOUR products cause.

  124. longtimefanhtr says: Sep 16, 2014 6:03 PM

    This has turned into an AB and Franken bashing rather than focusing on the reason.

  125. El Pollo Loco says: Sep 16, 2014 6:06 PM

    I’m dissatisfied with their crappy beer

  126. tformation says: Sep 16, 2014 6:10 PM

    The NFL hasn’t lost anything yet.

    Anheiser Busch sees an opportunity to put the screws to the NFL. Maybe some leverage to lower some of their sponsorship fees.

    That’s what this is. A power grab. Low risk for A-B. While putting the NFL through some PR hell, A-B appear as being community/women/children friendly in the process.

    A-B isn’t going to leave the NFL. But if they can, they’re going to pay less for the privilege of being with the NFL.

  127. 1964bclions says: Sep 16, 2014 6:13 PM

    Anheuser-Busch should look in the mirror.

    Beer is responsible for more child beating then all the football players who have ever played the game.

    FACT:

    Every time my step father came home with a case of beer… I knew a beating would soon follow for myself… and my Mom.

  128. tommytd says: Sep 16, 2014 6:13 PM

    Who’s next???Maybe Ford will pull out and we won’t have to watch 500 F-150 truck commercials every Sunday. We should be so lucky! LOL

  129. unclesilus says: Sep 16, 2014 6:13 PM

    A beer company!! REALLY!!! Ironic, isn’t it!!!!

  130. nflfan1326 says: Sep 16, 2014 6:14 PM

    Now if Pepsi can come out against the NFL, now we are getting somewhere. Coca-Cola in the stadiums again!

  131. trollaikman8 says: Sep 16, 2014 6:14 PM

    Really Anheuser Busch?

    I can’t wait for Monsanto LLC to come out with a statement of “deep concern” over the recent trend in domestic violence attributed to football players.

    That’s when I’ll really jump out of that window.

  132. razzlejag says: Sep 16, 2014 6:18 PM

    Fat chance that Bud/AB walks. Fat chance.

  133. commonsensedude says: Sep 16, 2014 6:20 PM

    The three frogs have a statement to make:
    “Fire Rog Er!”

  134. 2difshoe says: Sep 16, 2014 6:22 PM

    Let the Clydesdale’s whoop Peterson with a switch.

  135. axespray says: Sep 16, 2014 6:22 PM

    joemammy says:
    Sep 16, 2014 3:52 PM
    “Condoleeza Rice should replace Goodell…today.
    Besides, she is a die-hard fan of the Cleveland Browns.
    Smart lady.”
    —————————
    George W. Bush and the browns…

    She got bad taste… she probably thought Jack & Jill was the funniest movie …ever!

  136. richrod12345 says: Sep 16, 2014 6:24 PM

    I hope some of these large sponsors actually pull out. They will mak more up in sales through earning the goodwill and added exposure. Much more then they get running non-sense adds during games.

    It will send a strong message to the idiot owners and executives that are running the game into the ground!

  137. bonniebengal says: Sep 16, 2014 6:24 PM

    Things NFL needs to do now before that kill that golden goose:

    1. Fire Goodell
    2. Hire Condoleeza Rice
    3. Inactivate or cut Peterson
    4. Change the name of the team in Washington D.C.

  138. footballfan72 says: Sep 16, 2014 6:32 PM

    Is this the silver bullet for Roger ha ha ha

  139. Moyda says: Sep 16, 2014 6:54 PM

    Pot to Kettle: “You’re black, bro.”

  140. deathonwings410 says: Sep 16, 2014 7:00 PM

    Says the who are responsible for thousands of DUIs and vehicular homicides annually.

  141. Capt Jam says: Sep 16, 2014 7:05 PM

    I never thought I’d see the day when Vince McMahon would be America’s least harried and socially indicted Sports Entertainment boss.

  142. easyeddie says: Sep 16, 2014 7:15 PM

    The league’s primary fault is the criminal behavior of those players (overgrown children) who have no idea how to behave in normal society.

  143. trollaikman8 says: Sep 16, 2014 7:22 PM

    Is Dana White the sporting world’s most ethical commissioner/president?

  144. averagjoe says: Sep 16, 2014 7:24 PM

    The future is looking more and more fortuitous for Condoleeza Rice by the day.

  145. drgreenstreak says: Sep 16, 2014 7:26 PM

    And this from a corporation that wallows in profits obtained from alcoholism and drunken injuries for which we have overwhelming data.

    It’s the proverbial pot-calling-the-kettle-black.

    Anheuser Busch products cost the American taxpayers billions per year in various forms of damage to our society, one of which is domestic abuse.

    methinks AB should zip their pieholes

  146. phinfan says: Sep 16, 2014 7:27 PM

    Oh cause Busch never caused any domestic violence ever?!

  147. gtownbengals says: Sep 16, 2014 7:29 PM

    Did NFL viewership decline this weekend…..NOPE…..will AB pull media spend….NOPE…end of story

  148. taintedsaints2009 says: Sep 16, 2014 7:35 PM

    they aren’t going anywhere. This could be 1000000000000x worse and they still would sponsor the nfl. as would any company because the ratings are unmatchable.

  149. pittsburghdamned says: Sep 16, 2014 7:48 PM

    And the world has been dissatisfied with your horrible beer all these years too.

  150. gairzo says: Sep 16, 2014 7:50 PM

    Scroll down for the salient part of the letter Goodell sent to Ben Roethlisberger who was exonerated in Georgia and was gold-dug in Nevada by a woman who was “hoping for a little Ben…”

    Sorry haters, them’s the facts if you look it up. Big Ben got 6 games even after the investigation found him guilty of no assault whatsoever.

    Here’s how Goodell justified his punishment of Ben:

    “The Personal Conduct Policy makes clear that I may impose discipline even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.’”

    “The Personal Conduct Policy makes clear that I may impose discipline even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.’”

    “The Personal Conduct Policy makes clear that I may impose discipline ‘even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.'”

    I wonder how Peterson’s son, Hardy’s, McDonald’s, and Rice’s girlfriends feel about their personal ” safety and well-being.”

    When will the owners fire Goodell?

  151. needlescane says: Sep 16, 2014 7:51 PM

    I fail to see the threat. Thats messing with too many peoples pockets.

  152. johnnyocean71 says: Sep 16, 2014 7:59 PM

    Amazing how these writers keep calling this the “Ugliest week in NFL history “. Granted, there are 3 “woman beaters” and one “child abuser” causing an influx of negative attention, but all three women and child are all still alive. What about the week Josh Brent took the life of his teammate? Or when Donte Stallworth killed a pedestrian? Dwayne Goodrich killing a good Samaritan? Oh…that’s right…they did so while DRUNK on what AB is selling…alcohol.
    And how about writing “Peterson spanked his son with a switch. ” instead of sensationalizing it by saying he “beat his son with a stick (or tree branch)?

  153. theheyseed says: Sep 16, 2014 8:11 PM

    What is with all the morons calling for Condoleeza Rice to be commissioner? She was a disaster in government, don’t you idiots remember 9-11?
    And anyone who thinks the NFL is not worried when a cash cow like Anheuser Bush talks about their image is just plain stupid. If AB bails no other beer company is going to jump right in. Over 40% of NFL fans are woman and it would be a public relations nightmare to say “Bud cares, but we don’t”
    Goodell needs to go.

  154. radrntn says: Sep 16, 2014 8:16 PM

    this is getting stupid now……the nfl has always had criminals in it…..why now BUDweiser?

  155. kuranda84 says: Sep 16, 2014 8:18 PM

    Oh the irony here…

    Alcohol is the #1 cause of physical abuse in households – whether against a partner or child. It is a contributor to all sorts of illnesses which lead to death.

    When the alcohol industry even opens it’s mouth in any attempt at a moral stance, it’s humorous at best.

  156. coloradocowboy says: Sep 16, 2014 8:25 PM

    I worked for Anheuser-Busch for almost 4 years. I was there when August Busch III sold out to the Belgian company that is run by Brazilians. I can say without any possibility of being wrong, that

    THEY

    DON’T

    CARE.

    AB-InBev (they actual company name now as Anheuser-Busch is dead and gone) is only concerned with ONE thing: profit margin. They don’t care if you get drunk and beat your wife/kid/neighbor. They don’t care if you are an alcoholic and spend your last dime on their beer. They don’t care if you get drunk and drive your car through a Day Care facility. The Brazilians running the company today simply do not care.

    What they want here is for their NAME to get into the press and for people to talk about them. Free advertizing. More beer sales. That’s it.

    And for the one guy that said that Stella could move in as an NFL sponsor; AB-Inbev makes Stella too.

  157. 1mommicked1 says: Sep 16, 2014 8:28 PM

    I nominate cris collinsworth as interim commissioner
    has a law degree, good with media, former player, has good insight into nfl

  158. insider7 says: Sep 16, 2014 8:35 PM

    Now Goodell knows what it feels like to be a veteran player under contract who is about to get cut.

    Love it when the tables are turned.

  159. motsuret06 says: Sep 16, 2014 8:55 PM

    Roger Goodell is not Pete Rozelle and far from it. Goodell’s mantra is see no evil, hear no evil, speak no evil. There are double standards for star NFL players. Goodell is interested in nothing more than the bottom line of the balance sheet. Sponsors may start to drop the NFL if Nero (Goodell) continues to fiddle while Rome burns. I do think that Condeleeza Rice would be an excellent choice as a replacement for Roger Ramjet. Nuff said.

  160. charger383 says: Sep 16, 2014 11:00 PM

    AB cry to the Dutch you are not a US company anymore

  161. muhangis says: Sep 16, 2014 11:47 PM

    All smoke and mirrors, a PR stunt by Anheiser-Busch.

    DID THEY PULL OUT? NO THEY DID NOT! Until they pull out, it will still be about the money and superficial threats and cheap talk for the consumers.

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