Mayor of Glendale says city will lose money hosting Super Bowl

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As Super Bowl XLIX approaches and thousands prepare to descend on Phoenix, Scottsdale, and Glendale to sleep in hotels, eat at restaurants, and drink in bars (or some other combination of those activities and places), the mayor of the city that will physically host the Super Bowl is complaining about the costs of doing so.

Via SI.com, Jerry Weiers claims that Glendale will lose money on the game.  He also contends that the city lost money the last time the Super Bowl was hosted at University of Phoenix Stadium, in 2008.  (Cardinals owner Michael Bidwill calls that contention “mularkey,” a word that isn’t used nearly as much as it should be.)

Here’s the solution, Mayor Weiers.  If the costs exceed the benefits, don’t bid on the game.

If Glendale doesn’t want the game, someone else will.  It’s the premier American sporting event, and the international exposure and influx of visitors more than outweighs the expense.  If that weren’t the case, the process of securing the game would be far less competitive than it is.

49 responses to “Mayor of Glendale says city will lose money hosting Super Bowl

  1. No it doesn’t outweigh the expense. That’s why they LOSE money on it. Every city who hosts the SUper Bowl does. The Mayor of Glendale is the only one brave enough to say so.

    Host it because it is a cool event. Not because of the mythical millions to be made.

  2. The problem with the last paragraph is that most people don’t even know where Glendale is. They still consider it Phoenix, even though it’s a 45 minute drive for a lot of Phoenix residents. Phoenix and the area as a whole will benefit from the Super Bowl, but it’s very debatable how much the actual city of Glendale will benefit.

  3. In losing money, he means it will only profit 700 million, instead of the initial 800 million they figured it would. ( no those aren’t exact figures) But typical Political figure or rich owner when they say they are “Losing money”.

  4. Fair point Florio. You’re missing one key piece of information though. Weiers didn’t bid on the game. His predecessor did. He’s being stuck with a bill the former mayor approved. So yes, not bidding on the game is a solution. It’s just not an applicable solution for Weiers.

  5. If only the city of Glendale (and all government) were run like a business instead of a government, it would be laughing all the way to the bank.

  6. there’s some dereliction of duty there for the mayor to know his city lost money in 2008, bid on the super bowl again, and already know that he will lose money two weeks before the event

  7. Some of the demands are absurd. Police escorts for the owners. Free golf for the owners for months prior to the game. Really? Billionaires can’t pay for a round of golf? There are many more examples of stupid requirements for a successful bid. Everybody wants freebies or wants somebody else to pay for their personal desires. There is something very wrong there.

  8. Between losing money on the Super Bowl and just handing cash to a hockey team that has no chance of making money the Glendale city council seems intent on wasting as much tax money as possible.

  9. Phoenix is a place you’re sentenced to, not to go have a good time. Probably the only worse NFL cities to party in would be Indianapolis or Cleveland.

  10. The municipality will likely lose money with the added strain on public services, but you’d be crazy to argue against the benefits reaped by the private sector (hotels, bars, etc). The “city” still wins big time, just not the municipal government.

  11. Mularky? really? Aside from crap, isn’t that the last name of a pretty good OC? Come on, let’s be sensitive to the guy and control the “MUDD-slinging. Get it?

  12. Still, if cities lose money, then there’s no point in any city hosting the game. Football will die because of things like this….all the corporations soaking up money through this event should be giving back an agreed percentage to the host city development funds…

  13. soccer/football is taking over america…it coincides with the population change as well in america..

    mark cuban was right, nfl is on its way down…

  14. As an Arizona resident Michael Bidwill is right, Mr Jerry doesn’t have a clue. This guy tried to veto the Cardinals having training camp at U of P. He has tried to boot the Coyotes out of town. He tries to say he supports our home teams then is caught in lies. The only thing thing this guy is sure of is making a complete mess of stacked you know what. Stand down Jerry, we’ll take it from here.

  15. Sour grapes because AZ was eliminated from the playoff’s altogether. Now that his team is gone he’s PO’d.

  16. That is because nobody comes to Arizona to visit Glendale. It is near the bottom of the list with the likes to Apache Junction and other poop stains of the valley. It was a mistake to build the stadium out there in the first place.

  17. Maybe the city of Glendale will lose money, but places like Scottsdale and downtown Phoenix will prosper. Parts of Glendale are really old and not a destination for locals let alone visitors. The stadium is in the outskirts of Glendale and surrounded is surrounded by farmland. Great winter weather but not the most desirable location to host the SB.

  18. Seems right. I can’t remember a major event in which more taxes are made than spent. Even sport teams aren’t beneficial to overall city economies. Mostly elites benefit. Olympics & World Cup are good examples as well.

  19. Well I’m sure Rog will contend that London is always a viable alternative that “all fans love”.

  20. Most people going to the game aren’t staying in Glendale, but in Phoenix proper (Phoenix, Tempe, Scottsdale, Peoria, Mesa, Chandler, etc). Heck, people maybe even getting metaphysical in Sedona, it’s only 2 hours north. Yeah, Glendale is losing money.

  21. Tiger and Phil are in town that weekend also for the Phoenix Open. The city will be the center of the sports universe. How can they possibly lose out on a weekend like that?

  22. Build more hotels then, and people will stay in Glendale. It’s hard enough getting a room when the Rams come to town, and the SB is 90% out of towners.

  23. We are happy to bid here in NOLA we always turn a fat profit but even more than getting paid people have fun here. Some a little too much but to make money the game needs to be about the people, players and press at the game. If you make it about your city getting paid you have already lost the war.

    The folks coming to your city are #1 the rest will workout if u take great care of your guests and give them the time of their lives.

  24. I’m with Bidwill on this one. There is a reason majority of the Super Bowl events will not take place in Glendale. A couple of months ago Bidwill showed his frustration because of the lack of cooperation from Glendale city officials on preparing for Super Bowl events. Glendale is still recovering from the mess they made with the Coyotes (Westgate Shopping Center) and almost losing the Fiesta Bowl.
    Maybe when new city officials are voted in, they will be more organized and supportive in earning the Super Bowl bid. I know Bidwill wants the city of Glendale to host more Super Bowls in the future.

  25. The problem for Glendale is that while the stadium is in Glendale, all the various events and activities and most of the hotels are located in Phoenix, Scottsdale, Tempe and other cities far hipper than Glentucky.

  26. Every year, in every host city, there is some official or well-known person who says their city will lose money hosting this game. Every. Freaking. Year.

    Now that this guy has done it twice, and since he’s in charge of running the city, I guess Glendale can consider itself scratched for any future games.

  27. God I love the way Florio writes. I laugh more in the few minutes reading this site than i do the rest of the day. I know, of course, what that says about the rest of my life.

  28. I have no idea what the financial cost/benefit is for the city of Glendale, but it is not a certainty for the host city to experience and economic gain due to the Super Bowl.

    In fact, it was pretty well-documented that East Rutherford, NJ and many surrounding cities (many of which hosted NFL sponsored events) lost money and experienced interruptions in their normal public services (transportation, snow removal, etc) as a result of the Super Bowl festivities.

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